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Clay Beads

Maybe

An estimated 1.3% of orders come back. But the products selling today already average 4.7★, so Clay Beads is a Maybe.

Flapen Score
59
59 / 100
Top 5% of 4,656 Arts, Crafts & Sewing niches · +13 vs the category median of 46
Market size
$792K/yr1.6M searches / yr
90-day growth
+20.1%search demand this quarter
Competition
43%top-5 click share · 25 brands · 32 sellers

Flapen Score

Clay Beads against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Clay Beads is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clay Beads market on Amazon at a glance

Shoppers on Amazon United States searched for Clay Beads 1.6M times last year and spent an estimated $792K. The top 5 brands take 64% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $792K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+20.1%
Conversion, latest week
3.3%
Market size, estimated
$792Ka year
Top search term
clay beads704K searches a year

02 · Price

A sale here is worth $14.64.

Listings sell for $14.64 on average, from $4.94 to $29.27. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $14.64 that is $22K to $29K a year per listing.

Average price
$14.64under the $15 to $100 sweet spot
Price range
$4.94–$29.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
$22K–$29K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #1,378 within Beading Supplies. It carries 2,565 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#1,378in Beading Supplies
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
2,565per listing
Listings tracked
38

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Clay Beads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 rising

Sellers

32

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

43%

Top 20: 85%

Open market

31%

  • Brand 124%
  • Brand 216%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Clay Beads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '26MarAprMayJunJulAug

No pronounced peak months · busiest ÷ quietest = 1.4× · 6 of 12 months tracked

Search terms

Top Clay Beads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clay beads704K/yr
  • clay beads bracelet making kit196K/yr
  • flat beads68K/yr
  • clay beads for bracelets126K/yr
  • polymer clay beads81K/yr
  • heishi beads83K/yr
  • clay bead kit71K/yr
  • flat beads for jewelry making32K/yr
  • clay beads kit39K/yr
  • clay bracelet making kit35K/yr

Reviews and returns

What reviews say buyers love and hate about Clay Beads

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Color”
18%of negative reviews mention “Size-Overall”
1.3%of orders come back
“small beads”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Clay Beads questions

Answered from the same tracked data.