Clay Beads
MaybeAn estimated 1.3% of orders come back. But the products selling today already average 4.7★, so Clay Beads is a Maybe.
- Flapen Score
- 59 / 100Top 5% of 4,656 Arts, Crafts & Sewing niches · +13 vs the category median of 4659
- Market size
- $792K/yr1.6M searches / yr
- 90-day growth
- +20.1%search demand this quarter
- Competition
- 43%top-5 click share · 25 brands · 32 sellers
Flapen Score
Clay Beads against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Clay Beads is stronger. Inside it, weaker.
Market
The Clay Beads market on Amazon at a glance
Shoppers on Amazon United States searched for Clay Beads 1.6M times last year and spent an estimated $792K. The top 5 brands take 64% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $792K a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- +20.1%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $792Ka year
- Top search term
- clay beads704K searches a year
02 · Price
A sale here is worth $14.64.
Listings sell for $14.64 on average, from $4.94 to $29.27. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $14.64 that is $22K to $29K a year per listing.
- Average price
- $14.64under the $15 to $100 sweet spot
- Price range
- $4.94–$29.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $22K–$29K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #1,378 within Beading Supplies. It carries 2,565 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #1,378in Beading Supplies
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 2,565per listing
- Listings tracked
- 38
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Clay Beads products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ywmimn 28 Colors 3500 Pcs Clay Beads Kit for Bracelets Making Flat Round Polymer Spacer heishi Clay Beads for Craft and Jewelry Making
- Price
- $4.96
- Rating
- 4.6/5
- Reviews
- 191
- Age
- 11mo ago

Gionlion 24 Colors Clay Beads Friendship Bracelet Making Kit w/Charms
- Price
- $7.91
- Rating
- 4.7/5
- Reviews
- 18,750
- Age
- 4y ago

Redtwo 30000 Pcs Clay Beads 192 Colors Bracelet Making Kit
- Price
- $20.36
- Rating
- 4.8/5
- Reviews
- 751
- Age
- 2y ago

YMSDZHL 6000+PCS 24 Color Polymer Clay Beads Friendship Bracelet Making Kit
- Price
- $6.23
- Rating
- 4.7/5
- Reviews
- 3,161
- Age
- 2y ago

23000+ Clay Beads Bracelet Making Kit for Girls-120 Colors 6 boxes Polymer Heishi Beads for Jewelry Making Kit Charms for Bracelets Bead Board Arts and Crafts Gifts for kids Fun Crafts for adults
- Price
- $22.47
- Rating
- 4.6/5
- Reviews
- 340
- Age
- 1y ago
Trending
estimated 90-day click momentum
Umikk 36000Pcs Clay Beads for Bracelets Making 24 Assorted Colors Flat Round Polymer Spacer Heishi Beads Bulk for Jewelry Making DIY Gift (Stack Box)
- Price
- $22.99
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 3mo ago

Gionlion Clay Beads Friendship Bracelet Making Kit 72 Colors Preppy Clay A-Z Letter Number Beads & Charms Complete Jewelry Making Kit DIY Crafts Gift for Teen Girls
- Price
- $23.61
- Rating
- 4.7/5
- Reviews
- 18,750
- Age
- 2y ago

INSCRAFT 22000 Pcs Clay Beads for Bracelet Making Kit 120 Colors Flat Round Polymer Clay Beads Friendship Bracelet Kit Heishi Beads for DIY Jewelry Making Crafts Gift for Girls Teen Ages 6-12
- Price
- $21.63
- Rating
- 4.7/5
- Reviews
- 197
- Age
- 2y ago

wuzoe Friendship Bracelet Kit 16888pcs 96 Colors Polymer Clay Beads & 1200 Letter BeadsBracelet Making Kit for DIY Jewelry Making&Friendship Bracelet Making
- Price
- $29.22
- Rating
- 4.7/5
- Reviews
- 227
- Age
- 1y ago

Ywmimn 28 Colors 3500 Pcs Clay Beads Kit for Bracelets Making Flat Round Polymer Spacer heishi Clay Beads for Craft and Jewelry Making
- Price
- $4.96
- Rating
- 4.6/5
- Reviews
- 191
- Age
- 11mo ago
Newest
by launch date
Umikk 36000Pcs Clay Beads for Bracelets Making 24 Assorted Colors Flat Round Polymer Spacer Heishi Beads Bulk for Jewelry Making DIY Gift (Stack Box)
- Price
- $22.99
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 3mo ago

Ywmimn 28 Colors 3500 Pcs Clay Beads Kit for Bracelets Making Flat Round Polymer Spacer heishi Clay Beads for Craft and Jewelry Making
- Price
- $4.96
- Rating
- 4.6/5
- Reviews
- 191
- Age
- 11mo ago

Gionlion 30 000 Pcs Clay Beads Bracelet Making Kit 168 Colors 8 Boxes Flat Preppy Beads for Friendship Bracelets Jewelry Kit with Pendant Charms Elastic String Crafts Arts Crafts Gifts
- Price
- $22.35
- Rating
- 4.9/5
- Reviews
- 554
- Age
- 1y ago

Gionlion 1200 Pcs Polymer Clay Beads Bracelet Making Kit 25 Style Animal Fruit Flower Butterfly Bunny Pony Letter Beads Charms for Jewelry Making DIY Art and Crafts Toys Gifts
- Price
- $7.86
- Rating
- 4.7/5
- Reviews
- 1,121
- Age
- 1y ago

Sunlode 30 000Pcs Clay Beads Bracelets Making Kit Beads for Bracelets 6 Boxes Bead for Jewelry Making Kit Friendship Bracelet Gifts Trendy Stuff Letter Bead Craft Adult
- Price
- $20.18
- Rating
- 4.7/5
- Reviews
- 234
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 rising
Sellers
32
Est. top-5 brand share
64%
Top 20: 97%
Est. top-5 click share
43%
Top 20: 85%
Open market
31%
- Gionlion24%
- Redtwo16%
- Ywmimn11%
- YMSDZHL7%
- The Beading Co.6%
- Sistenia5%
Demand
Clay Beads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 6 of 12 months tracked
Search terms
Top Clay Beads search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- clay beads704K/yr
- clay beads bracelet making kit196K/yr
- flat beads68K/yr
- clay beads for bracelets126K/yr
- polymer clay beads81K/yr
- heishi beads83K/yr
- clay bead kit71K/yr
- flat beads for jewelry making32K/yr
- clay beads kit39K/yr
- clay bracelet making kit35K/yr
Reviews and returns
What reviews say buyers love and hate about Clay Beads
We read the reviews and the return reasons for every product selling here.
“small beads”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clay Beads questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









