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Clay Bead Charms

Fail

Shoppers spend an estimated $13K a year here, so Clay Bead Charms is a Fail.

Flapen Score
42
42 / 100
Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 46
Market size
$13K/yr84K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
47%top-5 click share · 30 brands · 42 sellers

Flapen Score

Clay Bead Charms against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Clay Bead Charms is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clay Bead Charms market on Amazon at a glance

Shoppers on Amazon United States searched for Clay Bead Charms 84K times last year and spent an estimated $13K. The top 5 brands take 55% of clicks. Demand peaks in Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
1.4%
Market size, estimated
$13Ka year
Peak month
July2.1× the quietest month
Top search term
clay charms22K searches a year

02 · Price

A sale here is worth $11.03.

Listings sell for $11.03 on average, from $4.94 to $23.61. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $11.03 that is $0 to $1K a year per listing.

Average price
$11.03under the $15 to $100 sweet spot
Price range
$4.94–$23.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #646 within Beads & Bead Assortments. It carries 1,319 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#646in Beads & Bead Assortments
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,319per listing
Listings tracked
38

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Clay Bead Charms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 rising

Sellers

42

Top-5 brand share

55%

Top 20: 91%

Top-5 click share

47%

Top 20: 82%

Open market

41%

  • Brand 122%
  • Brand 212%
  • Brand 311%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Clay Bead Charms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.1×

Search terms

Top Clay Bead Charms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clay charms22K/yr
  • clay bead charms18K/yr
  • polymer clay charms11K/yr
  • clay beads charms12K/yr
  • charms for clay bead bracelets3K/yr
  • clay bracelet charms2K/yr
  • clay charms for bracelets3K/yr
  • clay bead charms for bracelets2K/yr
  • clay bead accessories2K/yr
  • clay bead bracelet charms3K/yr

Reviews and returns

What reviews say buyers love and hate about Clay Bead Charms

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Advertised Vs Actual Product”
1.6%of orders come back
“False advertisement”
A buyer, on “Advertised Vs Actual Product”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Clay Bead Charms questions

Answered from the same tracked data.