Clay

Shoppers searched for this 7.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.

Searches, last 12 months

7.7M

Growth, 90 days vs prior 90

+0.4%

Conversion, latest week

3.5%

Market size, estimated

$3.1Ma year

Peak month

December1.9× the quietest month

Top search term

air dry clay2.6M searches a year

Listings sell for $11.47 on average, from $7.04 to $19.37. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 60,000 to 80,000 of them. At $11.47 that is $688K to $918K a year per listing.

Average price

$11.47under the $15 to $100 sweet spot

Price range

$7.04–$19.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

60,000–80,000

Revenue per listing a year

$688K–$918K

Returns

1.3%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Ceramics & Pottery. It carries 14,564 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#5in Ceramics & Pottery

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

14,564per listing

Listings tracked

9

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months