circle punch
Skip itSoft demand (-5.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Good$14.81avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$7.30–$26.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,289.79avg incumbent reviews — the moat a new listing must climb
Market size
Okay$190K$190K/yr · 330K searches
Returns
Bad5.1%return rate — above 5% kills the launch gate
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, circle punch is a $190K/yr Amazon United States market (330K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
circle punch market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $185K–$222K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #106
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 1.9%
- Avg brand age
- 47 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
28
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
28%
- UCEC21%
- BearBoss19%
- QIQQIKIN13%
- LOVEINUSA8%
- HKKYO6%
- Fiskars5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top circle punch search terms
- circle punch116K/yr
- large hole punch33K/yr
- circle punches for paper crafts35K/yr
- circle hole punch27K/yr
- circle paper punch22K/yr
- large circle punch13K/yr
- circle puncher9K/yr
- circle punch set10K/yr
- circle hole punch set8K/yr
- large hole puncher7K/yr
Top circle punch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BearBoss 5 Circle Paper Punch Handmade Scrapbook Paper Puncher Different Size of Scrapbooking Punches Crafting Designs for Office Supplies Card Making DIY Albums Photos Classic White
BearBoss$26.194.4★1,233 rev
UCEC 2 Inch Circle Punch Paper Punch 2 Inch Hole Punch Circle Hole Punch Cutters for Paper Crafts DIY Handmade Crafting Scrapbook Tools Cards Arts Fun Projects
UCEC$10.904.4★3,373 rev
QIQQIKIN 2PCS Circle Cutter (1.5 inch+1 inch) Whole Hole Punch Shapes Large Circular Craft Punches for Paper Crafts Round Paper Journaling Handmade Cards Gift Tags Invitations Scrapbook Supplies
QIQQIKIN$11.854.4★1,346 rev
LOVEINUSA 3PCS Circle Hole Punch Different Size1+ 5/8 + 3/8 Inch of Scrapbooking Paper Cutter Crafting Designs for Office Junk Journal Supplies Card Making DIY Albums Photos Circle Cutter
LOVEINUSA$11.704.5★517 rev
Circle Punch Circle Hole Punch Paper Hole Puncher 3 PCS CirclePunch Set 1 inch Hole PunchCircle 5/8 CirclePaper Punchers 3/8 Craft Punches HolePuncher for Crafts Shape Punches
HKKYO$9.564.0★1,210 rev
Newest
by launch date
Creative Effort-Saving Kids Educational Circle Shaped Paper Puncher -Various Sizes Kid-Safe for Art Projects & Home Decoration
INOZTO$21.6334 rev
Luomorgo 3 Pcs Circle Hole Punch Set (1 5/8 5/16 Inch) - Multi-Size Paper Punch for Scrapbooking Card Making Journals Photo Albums & Office Supplies
Luomorgo$9.6643 rev
AEFFNOC 1 Inch (25mm) Circle Hole Punch Circle Punches Hole Puncher Cutter One Punch Craft Lever Punch Hole Punch Shapes Paper Punchers for Crafts DIY Arts
AEFFNOC$7.30262 rev
2 Inch Circle Punch 50.8mm Circular Cutter Tool Circle Hole Punch Handmade Paper Craft Lever Punches for Paper Crafts DIY Handmade Crafting Scrapbooking Cardstock Greeting Cards Arts Fun Projects
Wsyhomie$9.75313 rev
QIQQIKIN 2PCS Circle Cutter (1.5 inch+1 inch) Whole Hole Punch Shapes Large Circular Craft Punches for Paper Crafts Round Paper Journaling Handmade Cards Gift Tags Invitations Scrapbook Supplies
QIQQIKIN$11.851,346 rev
Trending
90-day click momentumCreative Effort-Saving Kids Educational Circle Shaped Paper Puncher -Various Sizes Kid-Safe for Art Projects & Home Decoration
INOZTO$21.634.4★
Luomorgo 3 Pcs Circle Hole Punch Set (1 5/8 5/16 Inch) - Multi-Size Paper Punch for Scrapbooking Card Making Journals Photo Albums & Office Supplies
Luomorgo$9.664.0★
EK Tools Large Circle Punch 1.25 inch with Safety Lock - Create Precise Circles with Paper or Cardstock - Hole Puncher for Handmade Cards Scrapbooking Gift Tags DIY Projects and Crafts
EK Tools$14.434.5★
UCEC Paper Punch 3 Inch XL Size Circle Punch Large Hole Puncher Paper Circles Craft Puncher Handmade Paper Punches for Crafting Scrapbooking Cards Arts Fun Projects Back to School Supplies
UCEC$21.934.4★
MyArTool 1.5 Inch Circle Paper Punch - Press Down to Punch Out a Clean Even Circle Every Time - Perfect for Adding Detail to Gift Tags Greeting Cards and DIY Party Decorations
MYARTOOL$9.574.4★
What buyers say about circle punch
What buyers praise and complain about, mined from review topics.What buyers love
“brings great products for crafters of all kinds”
“Easy to use”
“Perfect Size”
“Worth the money”
“Working Great”
“works as stated”
“nice clean cuts”
“It is sturdy”
“Great paper punch duo”
“it seems durable”
What buyers complain about
“quality control not so much”
“may be hard to get paper out”
“it immediately jammed”
“Breaks easily”
“It does not work well”
“This thing doesn't cut well at all”
“Not sharp”
“The sizing was a bit off from the description”
“Not a value for the money”
“are awkward to use”
Top return reasons
Common questions
- Is circle punch profitable to sell on Amazon United States?
- The niche generates $190K/yr across 29 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the circle punch niche?
- 19 brands and 28 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in circle punch?
- Top complaints mined from reviews: Quality-Overall, Paper Quality, Jamming/Clogging. The return rate is 5.1% — above our launch gate.
- When does demand for circle punch peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the circle punch niche?
- Listings span $7.30–$26.76; the average listing price is $14.81 (sweet spot $15–$100). The average incumbent carries 2,290 reviews — the moat a new listing must climb.