circle cutter
Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good60%top-5 brand share — brands hold most of the demand
Avg price
Good$14.92avg listing price — sweet spot $15–$100
Price range
Good$6.91–$35.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good992.05avg incumbent reviews — the moat a new listing must climb
Market size
Good$296K$296K/yr · 515K searches
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, circle cutter is a $296K/yr Amazon United States market (515K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
circle cutter market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $224K–$298K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #118
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
29 rising
Sellers
84
Top-5 brand share
60%
Top 20: 92%
Top-5 click share
43%
Top 20: 80%
Open market
35%
- Fiskars15%
- UCEC14%
- HKKYO13%
- NT Cutter11%
- Oythiem6%
- Gyinere5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top circle cutter search terms
- circle cutter281K/yr
- circle cutters for crafts51K/yr
- circle paper cutter36K/yr
- circle cutter paper22K/yr
- circle cutter tool16K/yr
- adjustable circle cutter11K/yr
- round paper cutter14K/yr
- paper circle cutter10K/yr
- circular cutter10K/yr
- fabric circle cutter8K/yr
Top circle cutter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fiskars Circle Cutter with 3 Replacement Blades - 1 to 8 Cut Length - Arts and Crafts Paper Cutter - Clear/Orange
Fiskars$20.983.9★2,116 rev
Circle Cutter Paper Circle Cutter Craft Circles Cutters for Crafts Circular Paper Cutters Adjustable Circles CutterTool for Papers Compass Cutting Tool Cutting Diameter 4 to 12.5
HKKYO$9.574.1★224 rev
UCEC 2 Inch Circle Punch Paper Punch 2 Inch Hole Punch Circle Hole Punch Cutters for Paper Crafts DIY Handmade Crafting Scrapbook Tools Cards Arts Fun Projects
UCEC$10.904.4★3,373 rev
NT Cutter Circle Cutter 3/4 to 6-3/4 Diameter (iC-1500P)
NT Cutter$15.174.2★2,444 rev
Oythiem Circle Cutter Tool for Paper Crafts - Rotary Cutter Round Cutting Knife for Scrapbooking Card Making Art And Diy Crafts Fits Circles with A Radius Between 0.6-4
Oythiem$11.513.7★121 rev
Newest
by launch date
Portable Paper Circle Cutter Green Cut Circles Paper of Any 4to12.6inch Diameter Adjustable Craft Cutting Tools Replaceable Blades for Paper Crafts Scrapbooking Christmas and Birthday Gifts(1Pcs)
HHBLUE-JING$8.894 rev
HAUSTGO Circle Cutter for Crafts Cuts 4 - 12.5 (4-32cm) Perfect Circles for Scrapbooking DIY Cards & Home Decor Fits Paper Cardstock & Foam Comes with 3 Replacement Blades
HAUSTGO$9.8111 rev
1 Pcs Circle Cutter Circle Cutters For Crafts Circle Paper Cutter Circle Cutter Paper Round Paper Cutter Multi Purpose With Bottom Blade Guard Easy Operation Smooth Cutting
Gyinere$8.9532 rev
Circle Cutter Kaluofan Circle Paper Cutter with 4PCS Replacement Blades Adjustable Any Size 2-20CM DIY Circle Cutters for Crafts Come with Bottom Blade Guard Easy Operation and Smooth Cutting
Kaluofan$15.5298 rev
QWORK Durable Drywall Circle Cutter Sturdy Metal Construction
QWORK$11.20115 rev
Trending
90-day click momentumPortable Paper Circle Cutter Green Cut Circles Paper of Any 4to12.6inch Diameter Adjustable Craft Cutting Tools Replaceable Blades for Paper Crafts Scrapbooking Christmas and Birthday Gifts(1Pcs)
HHBLUE-JING$8.894.1★
HAUSTGO Circle Cutter for Crafts Cuts 4 - 12.5 (4-32cm) Perfect Circles for Scrapbooking DIY Cards & Home Decor Fits Paper Cardstock & Foam Comes with 3 Replacement Blades
HAUSTGO$9.814.1★
UCEC Circle Punch Craft Hole Punch for Paper Crafting 5 Different Size Circle Cutters Hole Punches for Paper Crafts Cardstock Gift Wrapping Cards Scrapbooks 3/8 5/8 1 1.5 2 Inch Round Puncher Set
UCEC$25.514.5★
Fiskars 45mm Rotary Cutter for Fabric Premium Steel Stick Fabric Cutter Cuts Through Multiple Layers Right and Left Handed Easy and Safe Blade Change Arts and Crafts Sewing and Quilting Tools
Fiskars$11.034.5★
QWORK Durable Drywall Circle Cutter Sturdy Metal Construction
QWORK$11.204.5★
What buyers say about circle cutter
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Easy To Use”
“Exactly as advertised”
“Size as expected”
“good value”
“regular paper fairly well”
“its waaaaaay more efficient”
“Smooth cut”
“dont feel flimsy or cheap”
“It has held up well with repeated use”
What buyers complain about
“Did not work”
“Not good for thin paper”
“quality control not so much”
“Terrible cuts”
“Broke on first use”
“Poor directions”
“Difficult to use”
“Not the sharpest”
“The blade is small”
“overpriced”
Top return reasons
Common questions
- Is circle cutter profitable to sell on Amazon United States?
- The niche generates $296K/yr across 41 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +15.4%. Flapen's verdict: Worth a look (63/100).
- How competitive is the circle cutter niche?
- 29 brands and 84 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in circle cutter?
- Top complaints mined from reviews: Functionality-Overall, Paper Quality, Quality-Overall. The return rate is 2.2%.
- When does demand for circle cutter peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the circle cutter niche?
- Listings span $6.91–$35.77; the average listing price is $14.92 (sweet spot $15–$100). The average incumbent carries 992 reviews — the moat a new listing must climb.