- Flapen Score
- 45 / 100Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 4645
- Market size
- $75K/yr55K searches / yr
- 90-day growth
- +25.8%search demand this quarter
- Competition
- 65%top-5 click share · 6 brands · 20 sellers
Flapen Score
Chroma against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Chroma is stronger. Inside it, weaker.
Market
The Chroma market on Amazon at a glance
Shoppers on Amazon United States searched for Chroma 55K times last year and spent an estimated $75K. The top 5 brands take 99% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- +25.8%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $75Ka year
- Peak month
- May1.6× the quietest month
- Top search term
- mural paint22K searches a year
02 · Price
A sale here is worth $43.04.
Listings sell for $43.04 on average, from $12.81 to $63.71. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $43.04 that is $0 to $4K a year per listing.
- Average price
- $43.04inside the $15 to $100 sweet spot
- Price range
- $12.81–$63.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #2,032 within Painting. It carries 527 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 100%
- Out of stock, average day
- 6.6%
- Average rank
- #2,032in Painting
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 527per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Chroma products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
20
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Brand 150%
- Brand 237%
- Brand 35%
- Brand 45%
- Brand 52%
- Brand 61%
- Open — no brand owns it (0%)
Demand
Chroma search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Chroma search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mural paint22K/yr
- chroma23K/yr
- chroma mural paint5K/yr
- outdoor mural paint3K/yr
- chroma paint3K/yr
Reviews and returns
What reviews say buyers love and hate about Chroma
We read the reviews and the return reasons for every product selling here.
“Difficult to smooth because they are thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chroma questions
Answered from the same tracked data.









