chroma
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$43.04avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$12.81–$63.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good527.44avg incumbent reviews — the moat a new listing must climb
Growth
Good+25.8%90-day search growth — must beat 0% to launch
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad$75K$75K/yr · 55K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, chroma is a $75K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
chroma market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $65K–$86K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #2,032
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 38%
- Out of stock
- 6.6%
- Avg brand age
- 60 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
20
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- CHROMA50%
- Chroma37%
- Shuttle Art5%
- Nicpro5%
- ABEIER2%
- JusArt1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — +25.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top chroma search terms
- mural paint22K/yr
- chroma23K/yr
- chroma mural paint5K/yr
- outdoor mural paint3K/yr
- chroma paint3K/yr
Top chroma products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chroma Mural Paint Assorted Primary Colors Pints Set of 6
Chroma$53.804.6★293 rev
Chroma Mural Paint Assorted Bright Colors Pints Set of 6
CHROMA$53.394.8★165 rev
Chroma Acrylic Mural Paint for Interior and Exterior Murals - Lightfast Mixable Hard-Wearing Vibrant Pigment Set of 12 Minis (2896)
CHROMA$42.854.4★9 rev
Chroma Acrylic Mural Paint for Interior and Exterior Murals - Lightfast Mixable Hard-Wearing Vibrant Pigment 16 Oz Polar (2455)
Chroma$14.724.6★54 rev
Chroma Acrylic Mural Paint for Interior and Exterior Murals - Lightfast Mixable Hard-Wearing Vibrant Pigment 16 Oz Blacktop (2398)
CHROMA$12.964.7★38 rev
Newest
by launch date
ABEIER Outdoor Acrylic Paint Set 15 Vibrant Colors (8.45oz/250ml Large Bottles) Waterproof & UV Resistant Outdoor Paint for Rocks Wood Walls Garden Statues Professional Bulk Art Supplies
ABEIER$39.9159 rev
Shuttle Art Outdoor Acrylic Paint Set 12 Colors Waterproof Paint 8.45oz/250ml Large Bottles Rich Pigmented Bulk Painting Supplies for Artists Beginners on Rocks Wood Wall Crafts Garden Statues
Shuttle Art$35.91362 rev
JusArt 14 Colors Acrylic Paint Set Including Gold and Silver 16.9oz(500ml) Large Bulk Bottles Adult Artist Paints for Rocks Mural Walls Crafts Glass Fabric Ceramic Canvas
JusArt$43.15487 rev
Chroma Mural Paint 16 oz Set Of 6 Retro Replay (2571)
CHROMA$63.1313 rev
Chroma Mural Paint 16 oz Set Of 6 Terra (2570)
CHROMA$58.797 rev
Trending
90-day click momentumABEIER Outdoor Acrylic Paint Set 15 Vibrant Colors (8.45oz/250ml Large Bottles) Waterproof & UV Resistant Outdoor Paint for Rocks Wood Walls Garden Statues Professional Bulk Art Supplies
ABEIER$39.914.9★
JusArt 14 Colors Acrylic Paint Set Including Gold and Silver 16.9oz(500ml) Large Bulk Bottles Adult Artist Paints for Rocks Mural Walls Crafts Glass Fabric Ceramic Canvas
JusArt$43.154.6★
Shuttle Art Outdoor Acrylic Paint Set 12 Colors Waterproof Paint 8.45oz/250ml Large Bottles Rich Pigmented Bulk Painting Supplies for Artists Beginners on Rocks Wood Wall Crafts Garden Statues
Shuttle Art$35.914.8★
Chroma Acrylic Mural Paint for Interior and Exterior Murals - Lightfast Mixable Hard-Wearing Vibrant Pigment 6 Tint Set (2893)
Chroma$61.695.0★
Shuttle Art 18 Colors Acrylic Paint Bottle Set (250ml/8.45oz) Rich Pigmented Bulk Painting Supplies for Artists Beginners and Kids on Rocks Crafts Canvas Wood Ceramic
Shuttle Art$35.504.7★
What buyers say about chroma
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant Colors”
“Good quality and ease of use”
“GREAT PRICE”
“Good selection of quality paint”
“Very nice paint easy to work with”
“Nice thick colors”
“Easy to use”
“Water proof & great paint”
“easy cleanup”
“Very durable on concrete”
What buyers complain about
“Difficult to smooth because they are thick”
“Not much pigment”
“Green paint burst and leaked”
“Poor quality bottles”
“thin”
“this set has a very strong chemical odor”
“broke apart on the bricks”
“It wasnt as bright as the picture”
“Not good for outdoors”
“not easy to work with”
Top return reasons
Common questions
- Is chroma profitable to sell on Amazon United States?
- The niche generates $75K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the chroma niche?
- 6 brands and 20 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in chroma?
- Top complaints mined from reviews: Thickness, Color, Paint Quality. The return rate is 1.1%.
- When does demand for chroma peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the chroma niche?
- Listings span $12.81–$63.71; the average listing price is $43.04 (sweet spot $15–$100). The average incumbent carries 527 reviews — the moat a new listing must climb.