christmas yarn
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Good$3.90–$40.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.29avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Review moat
Bad7,891.97avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 136K searches
According to Flapen's Amazon United States niche tracking, christmas yarn is a $26K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
christmas yarn market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $53K–$66K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #1,798
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 51%
- Out of stock
- 32.2%
- Avg brand age
- 48 months
- Avg seller age
- 118 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
127
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
51%
Top 20: 87%
Open market
13%
- Red Heart37%
- Mary Maxim14%
- Hobby Lobby14%
- Lily9%
- Premier Yarns8%
- CHENURORA5%
- Open — no brand owns it (8 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 28.8×
Top christmas yarn search terms
- christmas yarn91K/yr
- christmas yarn for crocheting18K/yr
- christmas yarn clearance5K/yr
- red and green yarn6K/yr
- christmas cotton yarn5K/yr
- christmas color yarn4K/yr
- holiday yarn5K/yr
- yarn christmas colors4K/yr
Top christmas yarn products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mary Maxim Starlette Sparkle Yarn Medium Worsted Weight Yarn for Knitting and Crocheting Acrylic Polyester Blend for Blankets Clothing and Decor 196 Yards Christmas
Mary Maxim$11.614.7★1,653 rev
Hobby Lobby Metallic I Love This Yarn 738 Christmas Set of 2
Hobby Lobby$10.454.7★42 rev
Bulk Buy: Red Heart Super Saver Yarn (3-Pack) Mistletoe E300-979
Red Heart$23.674.6★548 rev
RED HEART Super Saver Yarn Mistletoe Print
Red Heart$4.724.7★32,228 rev
Premier Yarns Shimmer-Poinsettia Shimmer Acrylic Blend Yarn
Premier Yarns$8.035.0★8 rev
Newest
by launch date
CHENURORA Christmas Yarn for Crocheting Knitting Crafts DIY Yarns Set of 3 Rolls (Christmas Red & Green)
CHENURORA$25.1869 rev
2 Pack Christmas Slubby Yarn VerViento Red Green Worsted Weight Yarn for Knitting Crocheting Acrylic Polyester Wool Blend for Bag Sweater Blankets Clothing and Decor 1.76oz 136.7yd per Roll
VerViento$7.8110 rev
Hobby Lobby Metallic I Love This Yarn 738 Christmas Set of 2
Hobby Lobby$10.4542 rev
Mary Maxim Mellowspun DK Yarn Lightweight Acrylic Christmas Yarn for Crocheting and Knitting Baby Blankets Afghans Sweaters and Clothing 284 Yards 3.5 Oz Holiday - 1 Skein
Mary Maxim$8.8562 rev
CHENURORA Artisanal Yarn Collection Multifiber Fancy Yarn with Sequins & Shimmering Threads for Knitting Crocheting Crafts DIY Set of 3 Rolls (Christmas Red & Gold)
CHENURORA$27.7169 rev
Trending
90-day click momentumCHENURORA Christmas Yarn for Crocheting Knitting Crafts DIY Yarns Set of 3 Rolls (Christmas Red & Green)
CHENURORA$25.184.2★
Red Heart E300.0319 Super Saver Economy Yarn Cherry Red
Red Heart$3.904.7★
8 Pcs Chunky Yarn for Hand Knitting - Chunky Chenille Yarn for Crocheting - Fluffy Yarn for Crochet - Jumbo Yarn for Hand Knitting 227 yds 61.6 oz of Super Bulky Yarn (Red-Green-White)
Mooaske$40.514.4★
Mary Maxim Mellowspun DK Yarn Lightweight Acrylic Christmas Yarn for Crocheting and Knitting Baby Blankets Afghans Sweaters and Clothing 284 Yards 3.5 Oz Holiday - 1 Skein
Mary Maxim$8.854.6★
Premier Yarns Shimmer-Poinsettia Shimmer Acrylic Blend Yarn
Premier Yarns$8.035.0★
What buyers say about christmas yarn
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are great”
“very affordable price”
“Great quality”
“Great yarn no breaks”
“Soft and easy to work with”
“Red Heart yarn is perfect for all my crocheting projects”
“Easy to use”
“Great quality and perfect for a Christmas gift”
“Was advertised”
“Crochet up very nicely”
What buyers complain about
“Not That Soft”
“the colors are not as vibrant as they used to be”
“Its expensive”
“Wrong description”
“Not easy to crochet with”
“Disappointed in yarn quality”
“very cheap”
“WANTED THICKER”
“Faded”
“Much smaller than I expected”
Top return reasons
Common questions
- Is christmas yarn profitable to sell on Amazon United States?
- The niche generates $26K/yr across 35 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the christmas yarn niche?
- 14 brands and 127 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in christmas yarn?
- Top complaints mined from reviews: Hard Feel, Color, Value For Money. The return rate is 1.1%.
- When does demand for christmas yarn peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 28.8× the quietest.
- What does it cost to enter the christmas yarn niche?
- Listings span $3.90–$40.51; the average listing price is $13.29 (sweet spot $15–$100). The average incumbent carries 7,892 reviews — the moat a new listing must climb.