christmas washi tape
Skip itPrices mostly outside the sweet spot ($5.74–$14.56) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great346.11avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.16avg listing price — sweet spot $15–$100
Market size
Bad$82K$82K/yr · 206K searches
Growth
Bad-34.9%90-day search growth — must beat 0% to launch
Price range
Bad$5.74–$14.56cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, christmas washi tape is a $82K/yr Amazon United States market (206K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
christmas washi tape market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $102K–$127K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #968
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 21.7%
- Avg brand age
- 31 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
26 rising
Sellers
32
Top-5 brand share
61%
Top 20: 96%
Top-5 click share
39%
Top 20: 75%
Open market
35%
- TaoBary24%
- Whaline17%
- Zellykool11%
- Ieebee6%
- emmoolife4%
- Sdfvsdg3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -34.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 32.0×
Top christmas washi tape search terms
- christmas washi tape86K/yr
- holiday washi tape25K/yr
- washi tape holiday6K/yr
- washi tape christmas15K/yr
- winter washi tape14K/yr
- christmas tape36K/yr
- holiday washi tape set5K/yr
- christmas washi5K/yr
- christmas washi tape set10K/yr
- holiday tape4K/yr
Top christmas washi tape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TaoBary 33 Rolls Washi Tape Set 15 mm Holiday Washi Tape Set Seasonal Plaid Bohemian Colorful Vintage Cute for Card Wrapping Craft(Festive Style)
TaoBary$14.184.6★723 rev
Zellykool Christmas Washi Tape Set 21 Rolls - Holiday Gold Foil Masking Tape Decorative Tape Paper Sticker for Planner Scrapbook Journal DIY Arts Craft
Zellykool$8.454.7★49 rev
TaoBary 33 Rolls Washi Tape Set 15 mm Holiday Washi Tape Set Seasonal Plaid Bohemian Colorful Vintage Cute for Card Wrapping Craft(Cute Style)
TaoBary$14.004.6★723 rev
Christmas Washi Tape Set 24 Rolls Gold Foil Holiday Decorative Tape for Scrapbooking Journaling Supplies DIY Crafts Planner Decoration Gift Wrapping Festive Christmas Tree Reindeer Snowflake
Ieebee$10.994.7★54 rev
Whaline 12 Rolls Christmas Floral Washi Tape Xmas Watercolor Berry Holly Leaves Pine Cones Elk Bell Plants Masking Tape Winter Holiday Decorative Tape for Scrapbook Journal DIY Craft Gift Wrapping
Whaline$10.414.3★226 rev
Newest
by launch date
Whaline 12 Rolls Holiday Monthly Washi Tape Seasonal Masking Tape Set 12 Months of The Year Decorative Wrapping Paper Tapes Boxed for Scrapbook Journal DIY Crafts
Whaline$9.90106 rev
3 Rolls Christmas Washi Tape Set 65mm x 2m PET Scrapbook Tape Christmas Stickers for Scrapbooking Supplies Winter Xmas Landscape Washi Tape Scrapbook Stickers for Journaling Washitape Masking Tapes
RUIYDZ$9.844 rev
FYSUIMU 12 Rolls Christmas Boho Washi Tape Masking Tape Set Cute Santa Tree Gingerbread Man Wrapping Paper Tapes for Xmas Holiday Scrapbook Journal DIY Art Crafts
FYSUIMU$10.527 rev
Christmas Washi Tape Set 24 Rolls Gold Foil Holiday Decorative Tape for Scrapbooking Journaling Supplies DIY Crafts Planner Decoration Gift Wrapping Festive Christmas Tree Reindeer Snowflake
Ieebee$10.9954 rev
Sdfvsdg 60 Rolls Holiday Washi Tape Set Decorative Tape Seasonal Bohemian Colored Tapes Colorful Cute Washi Tapes for Scrapbooking Supplies Kit Journaling Supplies Spring Summer Wrapping Craft
Sdfvsdg$8.599 rev
Trending
90-day click momentumWhaline 12 Rolls Holiday Monthly Washi Tape Seasonal Masking Tape Set 12 Months of The Year Decorative Wrapping Paper Tapes Boxed for Scrapbook Journal DIY Crafts
Whaline$9.904.6★
3 Rolls Christmas Washi Tape Set 65mm x 2m PET Scrapbook Tape Christmas Stickers for Scrapbooking Supplies Winter Xmas Landscape Washi Tape Scrapbook Stickers for Journaling Washitape Masking Tapes
RUIYDZ$9.844.0★
Sdfvsdg 60 Rolls Holiday Washi Tape Set Decorative Tape Seasonal Bohemian Colored Tapes Colorful Cute Washi Tapes for Scrapbooking Supplies Kit Journaling Supplies Spring Summer Wrapping Craft
Sdfvsdg$8.594.1★
12 Pcs Christmas Washi Tape Merry Christmas Print Masking Tape Christmas Tree Snowman Santa Claus Pattern Decorative Paper Sticker for Christmas Party Holiday Scrapbook Handbook Sticker
littkeef cliaet$8.284.2★
SuiGooQiRe 197 Feet Christmas Washi Tapes Holiday Decorative Washi Tapes Red Green Silver Gold Foil Merry Christmas Masking Tape for Xmas Scrapbook Bullet Journal Gift Wrapping DIY Crafts
SuiGooQiRe$7.074.3★
What buyers say about christmas washi tape
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“The designs are beautiful”
“They adhere well”
“The colors are vibrant”
“Good for the price”
“Better Than Picture”
“The patterns are really gorgeous”
“Easy to use”
“Fun”
“Works great”
What buyers complain about
“Does not stick well”
“Horrible quality”
“Many are way too narrow to use for anything”
“many keep tearing”
“very difficult to remove from the backing”
“COLORS LOOK DULL AND FADED”
“Tears too easy”
“that the rolls were thicker- I think theyre over priced given the quantity”
“Bad print quality”
“they dont look as clean”
Top return reasons
Common questions
- Is christmas washi tape profitable to sell on Amazon United States?
- The niche generates $82K/yr across 44 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -34.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the christmas washi tape niche?
- 26 brands and 32 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in christmas washi tape?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Size-Overall. The return rate is 1.0%.
- When does demand for christmas washi tape peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 32.0× the quietest.
- What does it cost to enter the christmas washi tape niche?
- Listings span $5.74–$14.56; the average listing price is $10.16 (sweet spot $15–$100). The average incumbent carries 346 reviews — the moat a new listing must climb.