Is christmas tree ribbon profitable to sell on Amazon United States?

The niche generates $468K/yr across 105 tracked products. 1 of 22 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Worth a look (55/100).

How competitive is the christmas tree ribbon niche?

63 brands and 72 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in christmas tree ribbon?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Color. The return rate is 2.5%.

When does demand for christmas tree ribbon peak?

Demand peaks in Nov–Dec; the busiest month runs 19.0× the quietest.

What does it cost to enter the christmas tree ribbon niche?

Listings span $4.35–$25.16; the average listing price is $11.80 (sweet spot $15–$100). The average incumbent carries 589 reviews — the moat a new listing must climb.

christmas tree ribbon

Worth a look

Shows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (1.8%) keeps it on the watch list.

Competition

Incredible19%

top-5 click share — an open shelf

Brand share

Great41%

top-5 brand share — no brand owns this niche

Review moat

Good589.24

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.5%

return rate — above 5% kills the launch gate

Market size

Good$468K

$468K/yr · 2.3M searches

Price range

Okay$4.35–$25.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.80

avg listing price — sweet spot $15–$100

Growth

Bad-2.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, christmas tree ribbon is a $468K/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

christmas tree ribbon market data

Units sold / yr: 60K–80K; avg 250–500/product
Revenue / yr: $708K–$944K; units × avg price
Conversion rate: 1.8%
Avg BSR: #1,187
Page quality: 0%
Prime: 99%
Sponsored: 75%
Out of stock: 6.5%
Avg brand age: 36 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

63 falling

Sellers

Top-5 brand share

41%

Top 20: 69%

Top-5 click share

19%

Top 20: 44%

Open market

56%

Ribbli13%
JarThenaAMCS10%
Whaline9%
HUIHUANG5%
Generic3%
Vitalizart3%

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — -2.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 19.0×

Open Trend

Top christmas tree ribbon search terms

wired ribbon482K/yr -13.1%0.9% conv.
wired ribbon clearance78K/yr -1.6%0.8% conv.
wire ribbon53K/yr -5.1%1.2% conv.
christmas ribbon wired402K/yr +65.4%0.6% conv.
red and green ribbon35K/yr +290.0%5.0% conv.
christmas wired ribbon93K/yr +107.7%0.7% conv.
wired christmas ribbon139K/yr +83.0%0.3% conv.
christmas ribbon for crafts67K/yr +54.1%0.7% conv.
christmas tree ribbon322K/yr +7.9%0.1% conv.
merry christmas ribbon52K/yr +79.6%0.1% conv.

All search terms

Top christmas tree ribbon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JarThenaAMCS Green Wildflowers Wired Edge Ribbon 2 Rolls 20 Yard

JarThenaAMCS$13.004.7★208 rev

Ribbli Burlap Wired Edge Ribbon 1-1/2 Inch x 10 Yard Natural Solid for Big Bow Wreath Tree Outdoor Decoration

Ribbli$8.854.8★3,324 rev

Mlurcu Burlap Wired Ribbon 8 Rolls - Natural 1-1/2 Inch 40 Yards Solid Fabric Edge for Christmas Craft DIY Wrapping Wreath Holiday Party Decorations (Light Color)

Mlurcu$15.944.6★294 rev

Whaline 36 Yard Sunflower Wired Edge Ribbon 6 Roll 2.5 Inch Buffalo Plaids Flower Fabric Ribbon Spring Summer Floral Decorative Craft Ribbon for Gift Wrapping Decor Hair Bow Sewing Wreath Crafts

Whaline$16.224.6★162 rev

Ribbli White Double Faced Satin Ribbon 1-1/2 x Continuous 25 Yards Use for Bows Bouquet Gift Wrapping Wedding Floral Arrangement

Ribbli$9.704.8★5,715 rev

Newest

by launch date

6 Rolls Sage Green Boho Wired Edge Ribbons 24 Yards 2.5 in Trendy Mint Green Boho Patterns Gift Wrapping Ribbon for Birthday DIY Crafts Bow Wreath Shadow of Green Party Decorations

Ywdbzjhs$12.4913 rev

4mo ago

Chunful 12 Rolls Summer Wired Edge Ribbon 2 Inch x 60 Yards Summer Hawaii Beach Print Grosgrain Ribbon for Gift Wrapping Hair Bow Sewing Wreath Party Supplies 12 Styles

Chunful$22.9065 rev

5mo ago

Whaline William Morris Floral Wired Edge Ribbon 2.5 Inch Vintage Flower Fabric Decorative Wrapping Ribbon for Spring Birthday Wedding DIY Crafts Wreath Bow Making 6 Rolls 30 Yard

Whaline$15.483 rev

7mo ago

NVLIKNA Christmas Ribbon 0.8 inches x 25 Yards Christmas Gift Wrapping Ribbon Suitable for Christmas Bow Making Hair Accessories Weddings Party Decorations (Red and Green)

NVLIKNA$7.226 rev

10mo ago

QIANF Red/Dark Green/White Double Face Satin Ribbon 3/8 Inch x 45 Yards Fabric Ribbon for Gift Wrapping Flower Bouquets Hair Bows Making Wedding Decoration Christmas (3 Rolls *15Yd)

QIANF$9.91323 rev

1y ago

What buyers say about christmas tree ribbon

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“good variety”

Color25%

“Beautiful colors”

Value For Money7%

“good value”

Ease Of Use7%

“Easy to use”

Advertised Vs Actual Product5%

“Just as advertized”

Embellishment/Embroidery Quality5%

“This is a great set of ribbon for your decorating”

Design-Overall2%

“Nice designs”

Shape/Style2%

“Nice holds shape beautifully”

Material Quality2%

“Good Material”

Strength2%

“Very nice and sturdy”

What buyers complain about

Size-Overall17%

“Didnt fit well”

Advertised Vs Actual Product13%

“Not as pictured”

Color12%

“Not true to color”

Quality-Overall11%

“Really cute colors BUT the quality was a little bit underwhelming”

Value For Money5%

“expensive”

Thickness4%

“Unfortunately the ribbon itself is quite thin, and snags easily”

Smell4%

“smelled so bad”

Material Quality3%

“It is the cheap stuff”

Shape/Style2%

“they do not have the wire in them to help hold their shape”

Defective Material/Parts2%

“Faulty wiring on ribbon”

Top return reasons

Size-Overall31%

Color23%

Advertised Vs Actual Product11%

Value For Money9%

Thin5%

Material Quality5%

Quality-Overall3%

Display Colors3%

Thickness2%

Functionality-Overall1%

Common questions

Is christmas tree ribbon profitable to sell on Amazon United States?: The niche generates $468K/yr across 105 tracked products. 1 of 22 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Worth a look (55/100).
How competitive is the christmas tree ribbon niche?: 63 brands and 72 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in christmas tree ribbon?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Color. The return rate is 2.5%.
When does demand for christmas tree ribbon peak?: Demand peaks in Nov–Dec; the busiest month runs 19.0× the quietest.
What does it cost to enter the christmas tree ribbon niche?: Listings span $4.35–$25.16; the average listing price is $11.80 (sweet spot $15–$100). The average incumbent carries 589 reviews — the moat a new listing must climb.