christmas stencils
Skip itPrices mostly outside the sweet spot ($4.02–$16.99) — this niche doesn't clear our bar today.
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Review moat
Great393.13avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.84avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$80K$80K/yr · 364K searches
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Price range
Bad$4.02–$16.99cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, christmas stencils is a $80K/yr Amazon United States market (364K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
christmas stencils market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $123K–$148K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #2,493
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 58%
- Out of stock
- 27.9%
- Avg brand age
- 36 months
- Avg seller age
- 156 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
40 falling
Sellers
45
Top-5 brand share
41%
Top 20: 81%
Top-5 click share
35%
Top 20: 72%
Open market
55%
- Yazhiji12%
- DZXCYZ10%
- Augshy7%
- KUANSHENG7%
- DLY LIFESTYLE6%
- SAUYANOR4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 43.7×
Top christmas stencils search terms
- christmas stencils147K/yr
- christmas stencils for crafts reusable61K/yr
- holiday stencils22K/yr
- christmas stencil21K/yr
- christmas stencils for crafts6K/yr
- christmas stencils for painting14K/yr
- christmas stencils for wood4K/yr
- holiday stencils reusable8K/yr
- holiday stencils for crafts reusable6K/yr
- winter stencils9K/yr
Top christmas stencils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
72 PCS 3x3 Inch Christmas Stencils for Painting - Snowflake Santa Claus Christmas Tree Reusable Christmas Painting Templates on Wood Glass Fabric Window Door Decor DIY Decoration
Yazhiji$9.914.6★438 rev
DZXCYZ 80 Pcs 3 x 3 Inch Christmas Stencils for Painting on Wood Reusable Merry Christmas Ornament Snowflakes Holiday Stencils DIY Craft Template Set for Wall Rock Home Decor
DZXCYZ$13.894.6★514 rev
Augshy 56 Pack Christmas Dot Painting Templates Stencils DIY Christmas Pattern Stencils for Scrapbooking Drawing Wall Floor Decor DIY Rock Painting Art Projects (3inch)
Augshy$7.934.6★3,599 rev
Happy Holidays - SAUYANOR
SAUYANOR$9.094.7★35 rev
Coogam 8 Pcs Christmas Stencils Template - Reusable Plastic Craft for Art Drawing Painting Spraying Window Glass Door Car Body Wood Journaling Scrapbook Holiday Xmas Snowflake DIY Decoration 5x5 inch
Coogam$13.134.4★2,250 rev
Newest
by launch date
18 PCS Christmas Stencils for Painting On Wood Merry Xmas Stencil Welcome Let It Snow Holiday Doormat Drawing Templates DIY Crafts Cutouts Sign Door Mats Porch Hanger Wreath Home Decor Supplies Winter
Sealmic$9.156 rev
Dunzy 16 Pcs Christmas Stencils for Door Mats Crafts Reusable Merry Christmas Welcome Templates Large Stencil for Painting on Wood Sign Wall Doormat DIY Project
Dunzy$16.9983 rev
Christmas Snowflake Stencils for Crafts Reusable Reusable Plastic Snowflake Drawing Painting Stencil Winter Holiday Stencil for Window Glass Wall Wood Decoration
Foaryoer$10.468 rev
Happy Holidays - SAUYANOR
SAUYANOR$9.0935 rev
72 PCS 3x3 Inch Christmas Stencils for Painting - Snowflake Santa Claus Christmas Tree Reusable Christmas Painting Templates on Wood Glass Fabric Window Door Decor DIY Decoration
Yazhiji$9.91438 rev
Trending
90-day click momentum
14PCS Christmas Stencils for Wood Painting - DIY Farmhouse Signs North Pole Fresh Christmas Tree Santa Winter Holiday Reusable Templates for Home Decor & Crafts
KUANSHENG$11.624.7★
Christmas Snowflake Stencils for Crafts Reusable Reusable Plastic Snowflake Drawing Painting Stencil Winter Holiday Stencil for Window Glass Wall Wood Decoration
Foaryoer$10.464.4★
Seasonal Home Sign Stencils - 16pcs Reusable Festival Word 5.9 in Templates for Painting on Wood Walls Doors and DIY Craft Projects
KUANSHENG$9.074.4★
Christmas Stencils for Painting on Wood - Reusable Templates with a Merry Christmas and Believe Stencil - Large Holiday Stencils for Signs Art & DIY Crafts
DLY LIFESTYLE$9.094.5★
Dunzy 16 Pcs Christmas Stencils for Door Mats Crafts Reusable Merry Christmas Welcome Templates Large Stencil for Painting on Wood Sign Wall Doormat DIY Project
Dunzy$16.994.5★
What buyers say about christmas stencils
What buyers praise and complain about, mined from review topics.What buyers love
“Nice stencils and seem good quality”
“good size”
“exactly as described”
“held up great to ensure we could reuse them multiple timesz”
“Good deal for money”
“Easy to use”
“They are very sturdy”
“Love the variety of designs that I could create with this set”
“Works well”
“I love the size and the quality of the stencils because they are reusable and strong plastic”
What buyers complain about
“Very small”
“Difficult to use”
“they just didn't work for my application”
“poor quality”
“Also, they are hard to clean after use”
“Flimsy”
“could have been thicker”
Top return reasons
Common questions
- Is christmas stencils profitable to sell on Amazon United States?
- The niche generates $80K/yr across 48 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the christmas stencils niche?
- 40 brands and 45 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in christmas stencils?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Compatibility-Overall. The return rate is 2.5%.
- When does demand for christmas stencils peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 43.7× the quietest.
- What does it cost to enter the christmas stencils niche?
- Listings span $4.02–$16.99; the average listing price is $9.84 (sweet spot $15–$100). The average incumbent carries 393 reviews — the moat a new listing must climb.