Is christmas scrapbook paper profitable to sell on Amazon United States?

The niche generates $161K/yr across 77 tracked products. 0 of 28 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Worth a look (56/100).

How competitive is the christmas scrapbook paper niche?

31 brands and 46 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in christmas scrapbook paper?

Top complaints mined from reviews: Adhesion/Stickiness, Cutting/Trimming, Functionality-Overall. The return rate is 1.2%.

When does demand for christmas scrapbook paper peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 39.4× the quietest.

What does it cost to enter the christmas scrapbook paper niche?

Listings span $3.84–$28.72; the average listing price is $11.24 (sweet spot $15–$100). The average incumbent carries 377 reviews — the moat a new listing must climb.

christmas scrapbook paper

Worth a look

Shows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Great24%

top-5 click share — an open shelf

Returns

Great1.2%

return rate — above 5% kills the launch gate

Brand share

Great52%

top-5 brand share — no brand owns this niche

Review moat

Great377.42

avg incumbent reviews — the moat a new listing must climb

Price range

Good$3.84–$28.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$11.24

avg listing price — sweet spot $15–$100

Market size

Okay$161K

$161K/yr · 595K searches

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-5.7%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, christmas scrapbook paper is a $161K/yr Amazon United States market (595K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

christmas scrapbook paper market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: $169K–$225K; units × avg price
Conversion rate: 2.4%
Avg BSR: #950
Page quality: 0%
Prime: 88%
Sponsored: 75%
Out of stock: 14.1%
Avg brand age: 36 months
Avg seller age: 165 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

31 flat

Sellers

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

24%

Top 20: 57%

Open market

43%

Konsait21%
SKIONCE11%
EAMOTOL8%
WLXTREE6%
MIATTCLD6%
Whaline5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 39.4×

Open Trend

Top christmas scrapbook paper search terms

christmas scrapbook paper212K/yr +1.3%1.7% conv.
holiday scrapbook paper27K/yr -22.5%1.0% conv.
christmas scrapbook paper 12x1247K/yr -14.4%2.0% conv.
christmas cardstock94K/yr +55.1%1.3% conv.
christmas craft paper57K/yr -12.8%2.7% conv.
christmas cardstock 12x1217K/yr +43.4%2.5% conv.
scrapbook paper christmas15K/yr -13.8%2.1% conv.
christmas card stock23K/yr -14.1%3.0% conv.
12x12 christmas scrapbook paper8K/yr -0.2%3.6% conv.
christmas cardstock paper22K/yr -30.9%0.5% conv.

All search terms

Top christmas scrapbook paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Konsait 24 Sheets Christmas Scrapbook Paper 12x12 Double Sided Watercolor Christmas Pattern Paper Xmas Decorative Papers Xmas Cardstock Pad Origami Papers for Card Making Scrapbook Supplies

Konsait$12.044.3★83 rev

24 Sheets Christmas Pattern Paper 12 12 Double-Sided Christmas Scrapbook Craft Paper Red Green Decorative Decoupage Cardstock for Xmas Holiday DIY Card Making Scrapbook Decoration

Generic$10.583.9★85 rev

Origami Paper Kit 50 Sheets 70GSM 6 Inch Square Double Sided Color 50 Vivid Japanese Washi Chiyo Colors for Hand Crafts Origami Paper Arts Creativity.Winter

qianshan$4.934.5★432 rev

Konsait 24 Sheets Christmas Scrapbook Paper 12x12 Double Sided Christmas Pattern Paper Sheets Xmas Decorative Papers Xmas Cardstock Pad Craft Papers for Card Making Scrapbook Supplies

Konsait$10.134.4★75 rev

MIATTCLD Scrapbook Paper Winter Patterned Paper for Scrapbooking 24 Sheets Double Sided Colorful Holiday Decorative Craft Papers for Junk Journals Greeting Cards Decoration (A 12x12 IN)

MIATTCLD$14.454.6★66 rev

Newest

by launch date

Christmas Scrapbook Paper 24Sheets Decorative Christmas Craft Double-Sided Grid Pattern Paper for DIY Photo Album Card Making Scrapbooking Journal 6x6 in

SKIONCE$6.2748 rev

6mo ago

24 Sheets Christmas Scrapbook Pattern Paper Woodland Merry Christmas Double-Sided Plaid Xmas Folded Flat Craft Paper for DIY Card Making Scrapbooking Photo Album 12 Designs 6 x 6 Inch

WLXTREE$7.1051 rev

6mo ago

Christmas Scrapbook Paper Double Sided - 24 Sheets 12 x12 in Printing Pattern Decoupage Decorative Craft Paper Pad for Junk Journals Bullet Journal Card Making

SKIONCE$10.5214 rev

7mo ago

Christmas Scrapbook Paper 6x6 - 12 Design 24 Sheets Single Sided Scrapbooking Patterned Specialty Collection Decorative Craft Paper Sheet for Card Making Photo Album

WLXTREE$6.61624 rev

8mo ago

24 Pack Christmas Pattern Paper 12x12 Merry Christmas Scrapbook Double-Sided Plaid Craft Paper Folded Flat for DIY Card Making Scrapbooking Photo Album

SKIONCE$10.8714 rev

8mo ago

What buyers say about christmas scrapbook paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Good product and very versatile”

Paper Quality12%

“The paper was beautiful”

Ease Of Use11%

“Easy to Use”

Adhesion/Stickiness7%

“the adhesive was strong enough to hold everything firmly in place while remaining completely mess-free”

Value For Money6%

“Worth the price”

Color6%

“I love the vibrant colors”

Advertised Vs Actual Product5%

“As Advertised”

Efficiency4%

“its waaaaaay more efficient”

Design-Overall3%

“Love the design”

Cutting/Trimming2%

“Three perfect cuts”

What buyers complain about

Adhesion/Stickiness9%

“glue sticks are messy”

Cutting/Trimming9%

“Terrible cuts”

Functionality-Overall8%

“Does not work consistently”

Paper Quality8%

“It ruins your paper”

Size-Overall8%

“It's huge”

Durability5%

“I only get a few uses out of each one”

Quality-Overall5%

“Low quality”

Value For Money5%

“they are way more expensive than they should be”

Color5%

“Color was darker”

Paper Compatibility4%

“Does not work on laminate- barely works on paper”

Top return reasons

Size-Overall22%

Functionality-Overall13%

Cutting/Trimming12%

Adhesion/Stickiness12%

Value For Money6%

Paper Quality6%

Sharpness5%