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Christmas Scrapbook Paper

Maybe

The top 5 products take only 24% of clicks. But demand is soft, at -5.7% this quarter, so Christmas Scrapbook Paper is a Maybe.

Flapen Score
56
56 / 100
Top 10% of 4,656 Arts, Crafts & Sewing niches · +10 vs the category median of 46
Market size
$161K/yr595K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
24%top-5 click share · 31 brands · 46 sellers

Flapen Score

Christmas Scrapbook Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Christmas Scrapbook Paper is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Scrapbook Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Scrapbook Paper 595K times last year and spent an estimated $161K. The top 5 brands take 52% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 595K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months
595K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
2.4%
Market size, estimated
$161Ka year
Peak month
November39.4× the quietest month
Top search term
christmas scrapbook paper212K searches a year

02 · Price

A sale here is worth $11.24.

Listings sell for $11.24 on average, from $3.84 to $28.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $11.24 that is $1K to $3K a year per listing.

Average price
$11.24under the $15 to $100 sweet spot
Price range
$3.84–$28.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #950 within Paper & Paper Crafts. It carries 377 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
88%
Out of stock, average day
14.1%
Average rank
#950in Paper & Paper Crafts
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
377per listing
Listings tracked
77

04 · Newcomers

0 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
28
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Christmas Scrapbook Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

31 flat

Sellers

46

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

24%

Top 20: 57%

Open market

43%

  • Brand 121%
  • Brand 211%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Christmas Scrapbook Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 39.4×

Search terms

Top Christmas Scrapbook Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas scrapbook paper212K/yr
  • holiday scrapbook paper27K/yr
  • christmas scrapbook paper 12x1247K/yr
  • christmas cardstock94K/yr
  • christmas craft paper57K/yr
  • christmas cardstock 12x1217K/yr
  • scrapbook paper christmas15K/yr
  • christmas card stock23K/yr
  • 12x12 christmas scrapbook paper8K/yr
  • christmas cardstock paper22K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Scrapbook Paper

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Adhesion/Stickiness”
1.2%of orders come back
“glue sticks are messy”
A buyer, on “Adhesion/Stickiness”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Christmas Scrapbook Paper questions

Answered from the same tracked data.