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Christmas Pipe Cleaners

Fail

Demand is soft, at -41.0% this quarter, so Christmas Pipe Cleaners is a Fail.

Flapen Score
38
38 / 100
Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 46
Market size
$118K/yr58K searches / yr
90-day growth
-41.0%search demand this quarter
Competition
88%top-5 click share · 6 brands · 7 sellers

Flapen Score

Christmas Pipe Cleaners against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Christmas Pipe Cleaners is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Pipe Cleaners market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Pipe Cleaners 58K times last year and spent an estimated $118K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 15.2% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -41.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-41.0%
Conversion, latest week
15.2%
Market size, estimated
$118Ka year
Peak month
December231.5× the quietest month
Top search term
christmas pipe cleaners33K searches a year

02 · Price

A sale here is worth $13.37.

Listings sell for $13.37 on average, from $8.90 to $17.25. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $13.37 that is $0 to $1K a year per listing.

Average price
$13.37under the $15 to $100 sweet spot
Price range
$8.90–$17.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.6% of listings are out of stock. The average listing ranks #322 within Pipe Cleaners. It carries 225 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
27.6%
Average rank
#322in Pipe Cleaners
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
225per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Christmas Pipe Cleaners products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

7

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 124%
  • Brand 221%
  • Brand 317%
  • Brand 413%
  • Brand 513%
  • Brand 612%

Demand

Christmas Pipe Cleaners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 231.5×

Search terms

Top Christmas Pipe Cleaners search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas pipe cleaners33K/yr
  • pipe cleaners christmas10K/yr
  • christmas pipe cleaners craft9K/yr
  • pipe cleaners christmas colors4K/yr
  • holiday pipe cleaners3K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Pipe Cleaners

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Quality-Overall”
1.8%of orders come back
“Not good quality”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Christmas Pipe Cleaners questions

Answered from the same tracked data.