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51

christmas picks and sprays

Worth a look

Shows no brand lock-in (top 5 brands take 34% of clicks), but soft demand (-25.9% this quarter) keeps it on the watch list.

Market size 43Growth 12Conversion 22Competition 89Returns 25Price range 76Avg price 64Brand share 96Review moat 68Quality gap 48

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Competition

Great26%

top-5 click share — an open shelf

Price range

Great$5.00–$46.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good786.96

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$13.67

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$229K

$229K/yr · 940K searches

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-25.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, christmas picks and sprays is a $229K/yr Amazon United States market (940K searches/yr). The top 5 brands hold 34% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

christmas picks and sprays market data

Units sold / yr
20K–25K
avg 0–100/product
Revenue / yr
$273K–$342K
units × avg price
Conversion rate
1.8%
Avg BSR
#1,618
Page quality
0%
Prime
96%
Sponsored
73%
Out of stock
20.1%
Avg brand age
30 months
Avg seller age
184 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

68 falling

Sellers

94

Top-5 brand share

34%

Top 20: 69%

Top-5 click share

26%

Top 20: 55%

Open market

63%

  • Royal Imports11%
  • Super Z Outlet6%
  • BEADNOVA6%
  • GAQWOK6%
  • Panacea5%
  • Hananona3%

Demand

Weekly Amazon search volume, last 30 weeks — -25.9% search growth over the last 90 days.
60K40KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26

Top christmas picks and sprays search terms

  • floral picks98K/yr
  • wreath decorations40K/yr
  • christmas picks and sprays167K/yr
  • christmas floral picks98K/yr
  • christmas tree picks and sprays133K/yr
  • christmas picks and sprays clearance10K/yr
  • wreath picks12K/yr
  • christmas stems105K/yr
  • christmas floral63K/yr
  • christmas tree branches31K/yr
All search terms

Top christmas picks and sprays products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$5K4%$9K6%$14K8%$18K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about christmas picks and sprays

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Good variety”

Color17%

“Beautiful colors”

Advertised Vs Actual Product8%

“As advertised”

Value For Money8%

“Great deal”

Design-Overall5%

“They worked well with my design”

Ease Of Use5%

“Easy to use”

Strength3%

“Strong and Easy to Shape”

Durability3%

“Nice and durable”

Size-Overall3%

“The size is perfect”

Smell2%

“The lavender smelled wonderful -”

What buyers complain about

Size-Overall17%

“Too small”

Quality-Overall11%

“Cheap dollar store quality”

Advertised Vs Actual Product7%

“Looks nothing like the picture”

Material Quality6%

“The material feels lightweight”

Thickness5%

“they were thinner than I thought”

Color5%

“The color is VERY off”

Value For Money4%

“a bit pricey”

Strength4%

“Very thin and flimsy”

Adhesion/Stickiness3%

“the adhesive sticks a little too well”

Durability3%

“Easily breaks”

Top return reasons

Size-Overall32%
Advertised Vs Actual Product14%
Quality-Overall9%
Thin7%
Material Quality7%
Color7%
Value For Money5%
Functionality-Overall2%
Defective Material/Parts2%
Strength2%

Common questions

Is christmas picks and sprays profitable to sell on Amazon United States?
The niche generates $229K/yr across 92 tracked products. 1 of 20 products launched in the last 360 days are still selling. 90-day search growth is -25.9%. Flapen's verdict: Worth a look (51/100).
How competitive is the christmas picks and sprays niche?
68 brands and 94 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 34% of demand.
What do buyers complain about in christmas picks and sprays?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 5.1% — above our launch gate.
What does it cost to enter the christmas picks and sprays niche?
Listings span $5.00–$46.30; the average listing price is $13.67 (sweet spot $15–$100). The average incumbent carries 787 reviews — the moat a new listing must climb.