christmas paint by numbers for adults
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Review moat
Great190.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good$4.28–$30.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.75avg listing price — sweet spot $15–$100
Market size
Okay$116K$116K/yr · 452K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, christmas paint by numbers for adults is a $116K/yr Amazon United States market (452K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
christmas paint by numbers for adults market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $118K–$147K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #984
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 34.5%
- Avg brand age
- 15 months
- Avg seller age
- 274 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
42 falling
Sellers
45
Top-5 brand share
39%
Top 20: 82%
Top-5 click share
24%
Top 20: 57%
Open market
56%
- cviokrdu10%
- LKHMVCA10%
- HEIBAGO7%
- VIGEGU6%
- xackcme6%
- askkqtx5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 42.3×
Top christmas paint by numbers for adults search terms
- christmas paint by numbers kit for adults92K/yr
- christmas paint by number95K/yr
- paint by number christmas38K/yr
- paint by numbers kit for adults christmas52K/yr
- paint by numbers christmas31K/yr
- christmas paint by numbers26K/yr
- winter paint by number12K/yr
- holiday paint by numbers kit for adults9K/yr
- paint by number winter6K/yr
- winter paint by numbers kit for adults9K/yr
Top christmas paint by numbers for adults products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LKHMVCA Christmas Tree House Bird Paint by Numbers for Adults DIY Winter Paint by Numbers Kits for Adults Beginners Without Frame Acrylic Paint Canvas Painting Kits Art for Home Decor 16x20 Inch
LKHMVCA$8.314.1★12 rev
cviokrdu Christmas Paint by Numbers Kit for Adults - Santa Claus Adult Paint by Number Kits on Canvas DIY Christmas Elk Oil Painting for Gift Home Wall Decor (16x16inch)
cviokrdu$9.744.3★52 rev
askkqtx Christmas Paint by Numbers Kit for Adults DIY Christmas Candy House Paint by Numbers for Beginner Oil Painting by Number on Canvas for Home Decor Gifts 16x20 Inch
askkqtx$7.674.4★253 rev
Christmas Paint by Numbers Kit for Adults Winter Painting by Numbers DIY Acrylic Paint Kit for Adults Beginners Without Frame Easy Christmas Adult Paint by Number Kits on Canvas for Decor 16x20inch
cupmod$8.694.6★62 rev
Cat Paint by Numbers Kit for Adults Winter Painting by Numbers DIY Acrylic Paint Kit for Adults Beginners Without Frame Easy Christmas Adult Paint by Number Kits on Canvas for Decor 16x20inch
Canrichshop$10.264.4★357 rev
Newest
by launch dateaskkqtx Christmas Paint by Numbers Kit for Adults DIY Christmas Candy House Paint by Numbers for Beginner Oil Painting by Number on Canvas for Home Decor Gifts 16x20 Inch
askkqtx$7.67253 rev
Christmas Paint by Numbers for Adults with Framed Canvas - with Wooden Easel 4 Pack Paint by Number for Beginners Xmas Acrylic Oil Painting on Canvas with Brushes for Home Wall Decor (8x12 inch)
xackcme$21.47428 rev
HEIBAGO Christmas Baubles Framed Paint by Numbers Kit for Adults Adults Paint-By-Number Kits on Canvas Painting by Numbers DIY Acrylic Number Painting for Gift Home Wall Decor 8x12 Inch
HEIBAGO$11.6449 rev
HEIBAGO Christmas Tree Framed Paint by Numbers Kit for Adults Adults Paint-By-Number Kits on Canvas Snow Scene Painting by Numbers DIY Acrylic Number Painting for Gift Home Wall Decor 8 x 12 Inch
HEIBAGO$8.6349 rev
KYOQFVN 6 Pack Christmas Paint by Numbers Kit for Adults - Vintage Adult Paint by Number Kits on Canvas Winter DIY Acrylic Oil Number Painting Kits for Adults 12 x 16 inches for Home Decor
KYOQFVN$19.3624 rev
Trending
90-day click momentumHEIBAGO Christmas Tree Framed Paint by Numbers Kit for Adults Adults Paint-By-Number Kits on Canvas Snow Scene Painting by Numbers DIY Acrylic Number Painting for Gift Home Wall Decor 8 x 12 Inch
HEIBAGO$8.634.2★
HEIBAGO 4 Pack Christmas Framed Paint by Numbers Kit for Beginner Cute Retro Adult Paint by Number Kits DIY Painting by Numbers for Adults Small Easy Acrylic Oil Painting for Wall Decor 8 x 8 Inch
HEIBAGO$13.933.8★
MOGTAA Christmas Paint by Numbers Kit for Adults Beginners with Frame Christmas Socks Adult Paint by Number Kits on Canvas with Easel Easy DIY Oil Painting Kits for Home Decor 8x12in
MOGTAA$11.064.3★
Christmas Paint by Numbers for Adults with Framed Canvas - with Wooden Easel 4 Pack Paint by Number for Beginners Xmas Acrylic Oil Painting on Canvas with Brushes for Home Wall Decor (8x12 inch)
xackcme$21.474.3★
Christmas Paint by Numbers for Adults with Framed Canvas - with Wooden Easel 4 Pack Paint by Number for Beginners Xmas Acrylic Oil Painting on Canvas with Brushes for Home Wall Decor (8x12 inch)
xackcme$22.454.3★
What buyers say about christmas paint by numbers for adults
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“This painting is absolutely beautiful”
“love it so much fun and relaxing”
“Very much worth the price”
“Vibrant colors”
“Exactly as described”
“Christmas gift”
“Easy to use”
“Grip is comfortable”
“Perfect size”
What buyers complain about
“The paint brushes they give you are pretty bad”
“Very small details”
“quickly wore out”
“Not as pictured”
“Cheap Quality”
“Thickness”
“It doesn't work as I expected small details”
“No frame to put on it”
“Uncomfortable with using on my project now”
“Very small print”
Top return reasons
Common questions
- Is christmas paint by numbers for adults profitable to sell on Amazon United States?
- The niche generates $116K/yr across 77 tracked products. 0 of 66 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Worth a look (58/100).
- How competitive is the christmas paint by numbers for adults niche?
- 42 brands and 45 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in christmas paint by numbers for adults?
- Top complaints mined from reviews: Paint Quality, Size-Overall, Durability. The return rate is 2.0%.
- When does demand for christmas paint by numbers for adults peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 42.3× the quietest.
- What does it cost to enter the christmas paint by numbers for adults niche?
- Listings span $4.28–$30.30; the average listing price is $11.75 (sweet spot $15–$100). The average incumbent carries 191 reviews — the moat a new listing must climb.