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Christmas Paint By Numbers for Adults

Maybe

The top 5 brands take only 39% of clicks. But demand is soft, at -17.5% this quarter, so Christmas Paint By Numbers for Adults is a Maybe.

Flapen Score
58
58 / 100
Top 6% of 4,656 Arts, Crafts & Sewing niches · +12 vs the category median of 46
Market size
$116K/yr452K searches / yr
90-day growth
-17.5%search demand this quarter
Competition
24%top-5 click share · 42 brands · 45 sellers

Flapen Score

Christmas Paint By Numbers for Adults against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Christmas Paint By Numbers for Adults is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Paint By Numbers for Adults market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Paint By Numbers for Adults 452K times last year and spent an estimated $116K. The top 5 brands take 39% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 452K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months
452K
Growth, 90 days vs prior 90
-17.5%
Conversion, latest week
2.2%
Market size, estimated
$116Ka year
Peak month
November42.3× the quietest month
Top search term
christmas paint by numbers kit for adults92K searches a year

02 · Price

A sale here is worth $11.75.

Listings sell for $11.75 on average, from $4.28 to $30.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $11.75 that is $1K to $3K a year per listing.

Average price
$11.75under the $15 to $100 sweet spot
Price range
$4.28–$30.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 34.5% of listings are out of stock. The average listing ranks #984 within Painting. It carries 191 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
34.5%
Average rank
#984in Painting
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
191per listing
Listings tracked
77

04 · Newcomers

0 of last year's 66 launches cleared the first-year sales bar.

66 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
66
Successful launches
0Amazon's first-year sales bar
Average brand age
15 months

Products

Top Christmas Paint By Numbers for Adults products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

42 falling

Sellers

45

Top-5 brand share

39%

Top 20: 82%

Top-5 click share

24%

Top 20: 57%

Open market

56%

  • Brand 110%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Christmas Paint By Numbers for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 42.3×

Search terms

Top Christmas Paint By Numbers for Adults search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas paint by numbers kit for adults92K/yr
  • christmas paint by number95K/yr
  • paint by number christmas38K/yr
  • paint by numbers kit for adults christmas52K/yr
  • paint by numbers christmas31K/yr
  • christmas paint by numbers26K/yr
  • winter paint by number12K/yr
  • holiday paint by numbers kit for adults9K/yr
  • paint by number winter6K/yr
  • winter paint by numbers kit for adults9K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Paint By Numbers for Adults

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Paint Quality”
2.0%of orders come back
“The paint brushes they give you are pretty bad”
A buyer, on “Paint Quality”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Christmas Paint By Numbers for Adults questions

Answered from the same tracked data.