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Christmas Napkins for Decoupage

Maybe

The average product has only 146 reviews. But shoppers spend an estimated $30K a year here, so Christmas Napkins for Decoupage is a Maybe.

Filters Trending
Flapen Score
51
51 / 100
Top 26% of 4,656 Arts, Crafts & Sewing niches · +5 vs the category median of 46
Market size
$30K/yr171K searches / yr
90-day growth
+103.0%search demand this quarter
Competition
44%top-5 click share · 18 brands · 33 sellers

Flapen Score

Christmas Napkins for Decoupage against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Christmas Napkins for Decoupage is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Napkins for Decoupage market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Napkins for Decoupage 171K times last year and spent an estimated $30K. The top 5 brands take 71% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +103.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
+103.0%
Conversion, latest week
1.7%
Market size, estimated
$30Ka year
Peak month
November35.3× the quietest month
Top search term
christmas napkins for decoupage113K searches a year

02 · Price

A sale here is worth $10.60.

Listings sell for $10.60 on average, from $5.70 to $20.69. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $10.60 that is $0 to $1K a year per listing.

Average price
$10.60under the $15 to $100 sweet spot
Price range
$5.70–$20.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #1,213 within Paper & Paper Crafts. It carries 146 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
92%
Out of stock, average day
20.2%
Average rank
#1,213in Paper & Paper Crafts
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
146per listing
Listings tracked
38

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Christmas Napkins for Decoupage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

33

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

44%

Top 20: 82%

Open market

23%

  • Brand 120%
  • Brand 217%
  • Brand 314%
  • Brand 411%
  • Brand 58%
  • Brand 66%

Demand

Christmas Napkins for Decoupage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 35.3×

Search terms

Top Christmas Napkins for Decoupage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas napkins for decoupage113K/yr
  • christmas decoupage napkins17K/yr
  • christmas paper napkins for decoupage18K/yr
  • vintage christmas napkins22K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Napkins for Decoupage

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Design-Overall”
27%of negative reviews mention “Size-Overall”
2.7%of orders come back
“Difficult to fit plastic holders”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Christmas Napkins for Decoupage questions

Answered from the same tracked data.