christmas felt
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great327.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Avg price
Okay$10.06avg listing price — sweet spot $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 68K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.86–$13.97cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, christmas felt is a $2K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 24/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
christmas felt market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $15K–$20K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #3,673
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 23.2%
- Avg brand age
- 34 months
- Avg seller age
- 205 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Tatuo48%
- XSEINO31%
- Jtnohx21%
Demand
Weekly Amazon search volume, last 32 weeks — +20.2% search growth over the last 90 days.Top christmas felt search terms
- christmas felt24K/yr
- felt christmas11K/yr
- red and green felt3K/yr
- christmas felt sheets8K/yr
- felt christmas colors3K/yr
- felt sheets christmas colors6K/yr
Top christmas felt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tatuo 96 Pieces Christmas Felt Fabric Sheets Squares Soft Assorted Colors Felt Craft Sheets for DIY Crafts Sewing Christmas Decoration 4 x 4 Inch(12 Colors)
Tatuo$13.974.1★55 rev
XSEINO 6 Rolls 12x35 1.4mm Thick Soft Felt Fabric Sheet 6 Assorted Dunhuang Frescoes Series Colors Felt Pack for DIY Craft Sewing Squares Nonwoven Patchwork
XSEINO$10.334.6★311 rev
Jtnohx Felt for Crafts 16 Pcs Felt Fabric 711.3 Stiff Felt Sheets Craft Felt Square for Sewing (Christmas Colors)
Jtnohx$5.864.6★617 rev
Newest
by launch dateXSEINO 6 Rolls 12x35 1.4mm Thick Soft Felt Fabric Sheet 6 Assorted Dunhuang Frescoes Series Colors Felt Pack for DIY Craft Sewing Squares Nonwoven Patchwork
XSEINO$10.33311 rev
Jtnohx Felt for Crafts 16 Pcs Felt Fabric 711.3 Stiff Felt Sheets Craft Felt Square for Sewing (Christmas Colors)
Jtnohx$5.86617 rev
Tatuo 96 Pieces Christmas Felt Fabric Sheets Squares Soft Assorted Colors Felt Craft Sheets for DIY Crafts Sewing Christmas Decoration 4 x 4 Inch(12 Colors)
Tatuo$13.9755 rev
Trending
90-day click momentumXSEINO 6 Rolls 12x35 1.4mm Thick Soft Felt Fabric Sheet 6 Assorted Dunhuang Frescoes Series Colors Felt Pack for DIY Craft Sewing Squares Nonwoven Patchwork
XSEINO$10.334.6★
Tatuo 96 Pieces Christmas Felt Fabric Sheets Squares Soft Assorted Colors Felt Craft Sheets for DIY Crafts Sewing Christmas Decoration 4 x 4 Inch(12 Colors)
Tatuo$13.974.1★
Jtnohx Felt for Crafts 16 Pcs Felt Fabric 711.3 Stiff Felt Sheets Craft Felt Square for Sewing (Christmas Colors)
Jtnohx$5.864.6★
What buyers say about christmas felt
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“Soft and thick”
Top return reasons
Common questions
- Is christmas felt profitable to sell on Amazon United States?
- The niche generates $2K/yr across 3 tracked products. 90-day search growth is +20.2%. Flapen's verdict: Skip it (24/100).
- How competitive is the christmas felt niche?
- 3 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the christmas felt niche?
- Listings span $5.86–$13.97; the average listing price is $10.06 (sweet spot $15–$100). The average incumbent carries 328 reviews — the moat a new listing must climb.