Christmas Fabric
MaybeThe top 5 products take only 23% of clicks. But buyers convert on only 0.9% of searches, so Christmas Fabric is a Maybe.
- Flapen Score
- 58 / 100Top 6% of 4,656 Arts, Crafts & Sewing niches · +12 vs the category median of 4658
- Market size
- $135K/yr898K searches / yr
- 90-day growth
- +18.5%search demand this quarter
- Competition
- 23%top-5 click share · 32 brands · 39 sellers
Flapen Score
Christmas Fabric against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Christmas Fabric is stronger. Inside it, weaker.
Market
The Christmas Fabric market on Amazon at a glance
Shoppers on Amazon United States searched for Christmas Fabric 898K times last year and spent an estimated $135K. The top 5 brands take 49% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 898K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.
- Searches, last 12 months
- 898K
- Growth, 90 days vs prior 90
- +18.5%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $135Ka year
- Peak month
- November21.2× the quietest month
- Top search term
- christmas fabric297K searches a year
02 · Price
A sale here is worth $16.31.
Listings sell for $16.31 on average, from $6.82 to $27.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $16.31 that is $2K to $4K a year per listing.
- Average price
- $16.31inside the $15 to $100 sweet spot
- Price range
- $6.82–$27.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #5,724 within Fabric. It carries 303 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 76%
- Out of stock, average day
- 6.5%
- Average rank
- #5,724in Fabric
- Average rating
- 4.30 starsAmazon United States average 4.42 stars
- Average reviews
- 303per listing
- Listings tracked
- 88
04 · Newcomers
0 of last year's 22 launches cleared the first-year sales bar.
22 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 22
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Christmas Fabric products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Craftido -25 Options- 100% Cotton Quilting Fabric Bundles 10pcs Fat Quarters 18x21-Medium Weight 5.2 oz- Soft Cotton for Quilting Sewing Project Patchwork DIY Crafts Winter Christmas
- Price
- $20.38
- Rating
- 4.6/5
- Reviews
- 2,058
- Age
- 10mo ago

Aubliss 8pcs Fat Quarter Fabric Bundles (100% Cotton - 20 x 20) Quilting Cotton Craft Fabric Pre-Cut Squares Sheets for Patchwork Sewing Quilting Crafting
- Price
- $14.52
- Rating
- 4.6/5
- Reviews
- 1,590
- Age
- 5y ago

Breling 42 Pieces Christmas Fabric Bundles Sewing Quilting Santa Elk Snowflake Printing Squares Polyester Craft Fabric for Patchwork Sewing DIY Craft Christmas Party Supplies(10 x 10 Inch)
- Price
- $13.49
- Rating
- 4.1/5
- Reviews
- 410
- Age
- 4y ago

JarThenaAMCS 8Pcs Christmas Cotton Fabric Bundles Gingerbread Bell Snowflake Nutcracker Fat Quarters Pastel Pink Winter Quilting Patchwork for DIY Sewing Craft Decor 18 x 22 Inch
- Price
- $22.85
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 10mo ago

Whaline 12Pcs Christmas Fabric Squares Woodland Poinsettia Reindeer Tree Cotton Fabric Bundles Xmas Winter Small Sewing Fabrics for DIY Sewing Craft Decor 10 x 10 Inch
- Price
- $15.60
- Rating
- 4.4/5
- Reviews
- 179
- Age
- 11mo ago
Trending
estimated 90-day click momentum
SINGER Fabrics 100% Cotton Quilt and Craft Fabric for Sewing 44 Inch Wide 1 Yard Precut Santas Word
- Price
- $6.82
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Craftido -25 Options- 100% Cotton Quilting Fabric Bundles 10pcs Fat Quarters 18x21-Medium Weight 5.2 oz- Soft Cotton for Quilting Sewing Project Patchwork DIY Crafts Winter Christmas
- Price
- $20.38
- Rating
- 4.6/5
- Reviews
- 2,058
- Age
- 10mo ago

Craftido-20 Options-100% Cotton Jelly Roll Fabric Precut Strips for Quilting Crafting and Sewing 40 Strips 2.5 x 44 Assorted Bundles for Rugs Quilts DIY Crafts and Home Decor-Winter Christmas
- Price
- $27.53
- Rating
- 4.8/5
- Reviews
- 546
- Age
- 1y ago

Christmas 2022 Poinsettias Gold Fabric by The Yard
- Price
- $15.70
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 4y ago

Tatuo 40 Pieces 10 x 10 Inch Christmas Cotton Fabric Bundles Xmas Square Sewing Quilting Precut Fat Quarters Patchwork Christmas Tree Snowflake Printed Fabric Scraps for Xmas Dress Apron Crafts DIY
- Price
- $18.87
- Rating
- 4.2/5
- Reviews
- 341
- Age
- 5y ago
Newest
by launch date
SINGER Fabrics 100% Cotton Quilt and Craft Fabric for Sewing 44 Inch Wide 1 Yard Precut Santas Word
- Price
- $6.82
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Craftido -25 Options- 100% Cotton Quilting Fabric Bundles 10pcs Fat Quarters 18x21-Medium Weight 5.2 oz- Soft Cotton for Quilting Sewing Project Patchwork DIY Crafts Winter Christmas
- Price
- $20.38
- Rating
- 4.6/5
- Reviews
- 2,058
- Age
- 10mo ago

Whaline 12Pcs Christmas Fabric Squares Cotton Fabric Bundles Red Green Dot Stripe Small Sewing Fabrics for Xmas Winter DIY Sewing Craft Decor 10 x 10 Inch
- Price
- $13.00
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 10mo ago

JarThenaAMCS 8Pcs Christmas Cotton Fabric Bundles Gingerbread Bell Snowflake Nutcracker Fat Quarters Pastel Pink Winter Quilting Patchwork for DIY Sewing Craft Decor 18 x 22 Inch
- Price
- $22.85
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 10mo ago

Whaline 12Pcs Christmas Fabric Squares Woodland Poinsettia Reindeer Tree Cotton Fabric Bundles Xmas Winter Small Sewing Fabrics for DIY Sewing Craft Decor 10 x 10 Inch
- Price
- $15.60
- Rating
- 4.4/5
- Reviews
- 179
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.
Brands
32 falling
Sellers
39
Est. top-5 brand share
49%
Top 20: 94%
Est. top-5 click share
23%
Top 20: 57%
Open market
46%
- Whaline12%
- Tatuo12%
- craftido9%
- JarThenaAMCS8%
- Generic6%
- MOOK FABRICS6%
Demand
Christmas Fabric search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 21.2×
Search terms
Top Christmas Fabric search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- christmas fabric297K/yr
- christmas fabric by the yard236K/yr
- christmas cotton fabric by the yard27K/yr
- christmas fabric by the yard clearance25K/yr
- christmas fabric squares50K/yr
- christmas fabric fat quarters45K/yr
- christmas fat quarters30K/yr
- christmas fat quarters fabric bundles23K/yr
- christmas cotton fabric18K/yr
- christmas material22K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Fabric
We read the reviews and the return reasons for every product selling here.
“It was definitely a weird material though”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Fabric questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









