Christmas Essential Oils

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months

274K

Growth, 90 days vs prior 90

+0.7%

Conversion, latest week

0.9%

Market size, estimated

$37Ka year

Peak month

November19.1× the quietest month

Top search term

p&j trading fragrance oil38K searches a year

Listings sell for $15.54 on average, from $5.75 to $35.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $15.54 that is $0 to $2K a year per listing.

Average price

$15.54inside the $15 to $100 sweet spot

Price range

$5.75–$35.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.1%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #189 within Candle Making. It carries 2,973 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#189in Candle Making

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

2,973per listing

Listings tracked

79

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

49 months