christmas essential oils
Skip itSoft demand (-6.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$16.45avg listing price — sweet spot $15–$100
Price range
Great$5.75–$43.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,313.29avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad$96K$96K/yr · 306K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, christmas essential oils is a $96K/yr Amazon United States market (306K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 49/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
christmas essential oils market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $132K–$165K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 5.6%
- Avg brand age
- 49 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
25
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
27%
Top 20: 64%
Open market
11%
- P&J Trading69%
- MAYJAM10%
- PHATOIL3%
- Comdian3%
- Bramble Berry3%
- OleaVox2%
- Open — no brand owns it (12 brands, 11%)
Demand
Weekly Amazon search volume, last 46 weeks — -6.2% search growth over the last 90 days.Top christmas essential oils search terms
- p&j essential oils63K/yr
- p&j trading fragrance oil37K/yr
- fragancias para jabones artesanales21K/yr
- mayjam essential oil18K/yr
- candle science fragrance oils24K/yr
- p and j fragrance oil12K/yr
- p&j fragrance oil16K/yr
- candle wax scents17K/yr
- candlescience fragrance oil13K/yr
- p&j fragrance oil for candle making13K/yr
Top christmas essential oils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
P&J Trading Summer Set of 6 Fragrance Oils - Peach Strawberry Plumeria Coconut Ocean Breeze Pina Colada Candle Scents Soapmaking Diffuser Oil
P&J Trading$16.834.6★4,401 rev
P&J Trading Fragrance Oils for Diffusers for Home Gentlemens Set Fragrance Scents for Candle Making - Soap Making Supplies - Car Diffuser Scents - Essential Home Gift Set - Cedar Sandalwood & More
P&J Trading$16.794.4★12,515 rev
P&J Trading Fragrance Oil Favorite Set | Candle Scents for Candle Making Freshie Scents Soap Making Supplies Diffuser Oil Scents
P&J Trading$35.824.6★859 rev
P&J Fragrance Oil Farmhouse Set | Old Books Butterscotch Honey Warm Vanilla Sugar Pecan Pie Maple Syrup Candle Scents for Candle Making Freshie Scents Soap Making Supplies
P&J Trading$16.704.6★515 rev
P&J Trading Fragrance Oil Surf & Sand Set | Salty Sea Sand Coconut Island Life Aloe Seashore Candle for Candle Making Freshie Scents Soap Making Supplies Diffuser Oil Scents
P&J Trading$16.864.6★318 rev
Newest
by launch date
MAYJAM Essential Oils Set - Fragrance Oil for Diffuser Soap Candle Making
MAYJAM$14.811,781 rev
Bakery Essential Oils Set Fragrance Oil for Diffuser
OleaVox$10.07531 rev
Fruity Fragrance Oil for Candle & Soap Making INWICOPH Premium Essential Oils 5ml x 10 - Blueberry Strawberry Mango Blood Orange Essential Oil Diffusers for Home
INWICOPH$9.91492 rev
Fragrance Essential Oils Set - 14pcs Aromatherapy Oils for Skin Diffusers Home Care Humidifier Laundry Candle Making - Tea Tree Sandalwood Lavender Vanilla Eucalyptus and More (5mL)
Comdian$10.111,692 rev
Brambleberry Cashmere Fragrance Oil | Vanilla for Soap Candles & Lotion
Bramble Berry$13.48554 rev
Trending
90-day click momentum
P&J Trading - Fresh Cotton Scented Oil 100ml - Fragrance Oil for Candle Making Soap Making Diffuser Oil
P&J Trading$18.824.7★
P&J Trading Fragrance Oil Tranquil Set | Vanilla Cucumber Melon Lavender Amber Bamboo and Ocean Breeze Candle Scents for Candle Making Freshie Scents Soap Making Supplies Diffuser Oil Scents
P&J Trading$17.154.5★
MAYJAM Essential Oils Set - Fragrance Oil for Diffuser Soap Candle Making
MAYJAM$14.814.4★
P&J Fragrance Oil - Vanilla 100ml - Candle Scents Soap Making Diffuser Oil Fresh Scents
P&J Trading$18.674.5★
Bakery Essential Oils Set Fragrance Oil for Diffuser
OleaVox$10.074.0★
What buyers say about christmas essential oils
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“Good variety”
“Great purchase for the money”
“As described”
“Purchased as a gift”
“True size”
“Easy to use”
“They are strong”
“It's durable, well-made, and offers great value for the price”
“This 14-piece essential oil set is a fantastic find”
What buyers complain about
“Hardly any smell”
“Kind of small”
“it is way too strong”
“Not a good value”
“Low quality”
“the bottles were leaking”
“very little oil in the bottle”
“False advertising”
“There is some underlying ingredient that is distasteful to me”
“Might break at any moment”
Top return reasons
Common questions
- Is christmas essential oils profitable to sell on Amazon United States?
- The niche generates $96K/yr across 65 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the christmas essential oils niche?
- 18 brands and 25 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in christmas essential oils?
- Top complaints mined from reviews: Smell, Size-Overall, Strength. The return rate is 1.1%.
- What does it cost to enter the christmas essential oils niche?
- Listings span $5.75–$43.70; the average listing price is $16.45 (sweet spot $15–$100). The average incumbent carries 3,313 reviews — the moat a new listing must climb.