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Christmas Embroidery Kit

Maybe

The top 5 brands take only 35% of clicks. But shoppers spend an estimated $52K a year here, so Christmas Embroidery Kit is a Maybe.

Flapen Score
55
55 / 100
Top 13% of 4,656 Arts, Crafts & Sewing niches · +9 vs the category median of 46
Market size
$52K/yr199K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
22%top-5 click share · 63 brands · 107 sellers

Flapen Score

Christmas Embroidery Kit against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Christmas Embroidery Kit is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Embroidery Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Embroidery Kit 199K times last year and spent an estimated $52K. The top 5 brands take 35% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
2.0%
Market size, estimated
$52Ka year
Peak month
November27.0× the quietest month
Top search term
christmas embroidery kit100K searches a year

02 · Price

A sale here is worth $13.25.

Listings sell for $13.25 on average, from $5.57 to $27.62. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $13.25 that is $0 to $1K a year per listing.

Average price
$13.25under the $15 to $100 sweet spot
Price range
$5.57–$27.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #580 within Needlework. It carries 213 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
96%
Out of stock, average day
25.4%
Average rank
#580in Needlework
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
213per listing
Listings tracked
83

04 · Newcomers

0 of last year's 37 launches cleared the first-year sales bar.

37 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
37
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Christmas Embroidery Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

63 rising

Sellers

107

Top-5 brand share

35%

Top 20: 66%

Top-5 click share

22%

Top 20: 50%

Open market

62%

  • Brand 115%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Christmas Embroidery Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 27.0×

Search terms

Top Christmas Embroidery Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas embroidery kit100K/yr
  • embroidery flowers11K/yr
  • embroidery kit christmas32K/yr
  • animal embroidery kit7K/yr
  • christmas embroidery kits for adults8K/yr
  • christmas embroidery20K/yr
  • christmas embroidery kits15K/yr
  • holiday embroidery kit5K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Embroidery Kit

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Instructions/User Manual/Troubleshooting”
2.4%of orders come back
“Instructions were awful”
A buyer, on “Instructions/User Manual/Troubleshooting”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Christmas Embroidery Kit questions

Answered from the same tracked data.