Is christmas embroidery kit profitable to sell on Amazon United States?

The niche generates $52K/yr across 83 tracked products. 0 of 37 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the christmas embroidery kit niche?

63 brands and 107 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 35% of demand.

What do buyers complain about in christmas embroidery kit?

Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Size-Overall, Adhesion/Stickiness. The return rate is 2.4%.

When does demand for christmas embroidery kit peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 27.0× the quietest.

What does it cost to enter the christmas embroidery kit niche?

Listings span $5.57–$27.62; the average listing price is $13.25 (sweet spot $15–$100). The average incumbent carries 213 reviews — the moat a new listing must climb.

christmas embroidery kit

Worth a look

Shows no brand lock-in (top 5 brands take 35% of clicks), but a small market ($52K/yr) keeps it on the watch list.

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Competition

Great22%

top-5 click share — an open shelf

Review moat

Great213.02

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.4%

return rate — above 5% kills the launch gate

Avg price

Good$13.25

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$5.57–$27.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+1.8%

90-day search growth — must beat 0% to launch

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$52K

$52K/yr · 199K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, christmas embroidery kit is a $52K/yr Amazon United States market (199K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

christmas embroidery kit market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $53K–$66K; units × avg price
Conversion rate: 2.0%
Avg BSR: #580
Page quality: 0%
Prime: 96%
Sponsored: 70%
Out of stock: 25.4%
Avg brand age: 28 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

63 rising

Sellers

107

Top-5 brand share

35%

Top 20: 66%

Top-5 click share

22%

Top 20: 50%

Open market

62%

Generic15%
TPZBWG7%
FONNUY5%
WKALXJ4%
Smart-Feather3%
QBQBQ3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 27.0×

Open Trend

Top christmas embroidery kit search terms

christmas embroidery kit100K/yr +8.2%1.6% conv.
embroidery flowers11K/yr +22.2%0.6% conv.
embroidery kit christmas32K/yr -11.8%1.5% conv.
animal embroidery kit7K/yr -26.6%0.7% conv.
christmas embroidery kits for adults8K/yr +0.9%2.0% conv.
christmas embroidery20K/yr +0.8%0.7% conv.
christmas embroidery kits15K/yr -9.7%1.0% conv.
holiday embroidery kit5K/yr +15.8%2.5% conv.

All search terms

Top christmas embroidery kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Christmas Embroidery Kit for Adults & Beginners - Gnomes & Cross Stitch Patterns Cotton Threads Needles & Instructions (4 Pcs)

Generic$19.084.6★124 rev

TPZBWG Christmas Embroidery Kit 4 Pack Cross Stitch Kits DIY Embroidery Starter Kit for Adults & Beginners DIY Needlepoint Kit with Embroidery Hoop Thread Needle for Craft Lover Birthday Gifts 2

TPZBWG$17.504.6★120 rev

Smart-Feather 3pcs Embroidery kit for Holiday Embroidery Kits for Christmas Cottage with Hoop for Adults with Hoop DIY Art Project Craft Kit (Welcome)

Smart-Feather$10.174.4★208 rev

QBQBQ 4 Sets Christmas Embroidery Kits for Adults Embroidery Kit for Beginners Cross Stitch Kits for Beginners with Pattern Needles Threads Tools (Christmas Kits B)

QBQBQ$15.184.2★23 rev

WKALXJ 4 Sets Embroidery Kits for Beginners Adults Cross Stitch Kits Needlepoint Kits with Instruction Video Needle Point Kits with Holly Fireplace Stocking Nativity Patterns (Christmas A)

WKALXJ$20.904.6★153 rev

Newest

by launch date

Christmas Embroidery Kit 12PCS DIY Ornament Set for Beginners

Generic$17.672 rev

2mo ago

Embroidery Christmas Ornament Kits with DIY Material Package DIY Needlepoint Starter Set with Easy Instructions for Adults Beginners-12PCS

Generic$13.423 rev

7mo ago

Myfelicity Embroidery kit Adults Set Nativity Scene Embroidery Hoop Art Set Religious Christmas Theme 3-Piece Collection with Angels and Manger Scene in White Embroidery Cloth

Myfelicity$14.664 rev

7mo ago

Christmas Embroidery Kits 4 Set DIY Needlepoint Kit for Adults Beginners Cross Stitch Kits for Craft Lover Christmas Gifts

Generic$15.048 rev

8mo ago

ORIGACH 6 Pcs Christmas Embroidery Kit for Beginners Stamped Design Embroidery Starter Kit Includes Cloth Hoops Threads & Needles

ORIGACH$11.0314 rev

9mo ago

What buyers say about christmas embroidery kit

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good variety”

Color12%

“Beautiful colors”

Ease Of Use9%

“Easy to Learn”

Instructions/User Manual/Troubleshooting8%

“The instructions are clear”

Value For Money7%

“Good value for the money”

Fun/Entertainment Experience6%

“Fun and Easy to Learn”

Advertised Vs Actual Product6%

“Better than expected”

Design-Overall5%

“The design is beautiful”

Gifting Purpose5%

“Good gift”

Embellishment/Embroidery Quality4%

“Good embroidery patterns”

What buyers complain about

Instructions/User Manual/Troubleshooting14%

“Instructions were awful”

Size-Overall11%

“too small”

Adhesion/Stickiness11%

“Don't stick well”

Advertised Vs Actual Product10%

“Not as stated”

Color4%

“Some of the colors werent the most appealing”

Material Quality4%

“Poor quality fabric”

Durability4%

“They came off completely by the end of the day”

Quality-Overall3%

“Not the best kit”

Stitch/Finish/Polish3%

“its clearly not the same stitch as show in photo”

Ease Of Use3%

“Impossible on its own”

Top return reasons

Size-Overall37%

Advertised Vs Actual Product12%

Color7%

Quality-Overall7%

Value For Money5%

Material Quality5%

Adhesion/Stickiness4%

Instructions/User Manual/Troubleshooting3%