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Christmas Die Cuts

Maybe

An estimated 1.0% of orders come back. But shoppers spend an estimated $21K a year here, so Christmas Die Cuts is a Maybe.

Flapen Score
55
55 / 100
Top 13% of 4,656 Arts, Crafts & Sewing niches · +9 vs the category median of 46
Market size
$21K/yr138K searches / yr
90-day growth
+57.1%search demand this quarter
Competition
26%top-5 click share · 35 brands · 48 sellers

Flapen Score

Christmas Die Cuts against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Christmas Die Cuts is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Die Cuts market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Die Cuts 138K times last year and spent an estimated $21K. The top 5 brands take 58% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +57.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
+57.1%
Conversion, latest week
1.9%
Market size, estimated
$21Ka year
Peak month
November15.0× the quietest month
Top search term
christmas dies for card making36K searches a year

02 · Price

A sale here is worth $8.02.

Listings sell for $8.02 on average, from $4.22 to $18.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $8.02 that is $0 to $802 a year per listing.

Average price
$8.02under the $15 to $100 sweet spot
Price range
$4.22–$18.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$802
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #1,240 within Scrapbooking & Stamping. It carries 200 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
95%
Out of stock, average day
6.6%
Average rank
#1,240in Scrapbooking & Stamping
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
200per listing
Listings tracked
60

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Christmas Die Cuts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

35 falling

Sellers

48

Top-5 brand share

58%

Top 20: 88%

Top-5 click share

26%

Top 20: 67%

Open market

37%

  • Brand 122%
  • Brand 215%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Christmas Die Cuts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 15.0×

Search terms

Top Christmas Die Cuts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas dies for card making36K/yr
  • christmas die cuts30K/yr
  • christmas die cuts for card making25K/yr
  • christmas dies23K/yr
  • christmas stamps and dies for card making13K/yr
  • christmas stamps and dies10K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Die Cuts

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”
47%of negative reviews mention “Size-Overall”
1.0%of orders come back
“The dies smaller than I thought”
A buyer, on “Size-Overall”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Christmas Die Cuts questions

Answered from the same tracked data.