christmas diamond painting
Worth a lookShows no brand lock-in (top 5 brands take 17% of clicks), but a small market ($31K/yr) keeps it on the watch list.
Brand share
Incredible17%top-5 brand share — no brand owns this niche
Competition
Incredible11%top-5 click share — an open shelf
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great208.64avg incumbent reviews — the moat a new listing must climb
Price range
Good$1.77–$33.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.20avg listing price — sweet spot $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$31K$31K/yr · 282K searches
According to Flapen's Amazon United States niche tracking, christmas diamond painting is a $31K/yr Amazon United States market (282K searches/yr). The top 5 brands hold 17% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
christmas diamond painting market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $58K–$72K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #1,681
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 57%
- Out of stock
- 37.7%
- Avg brand age
- 19 months
- Avg seller age
- 210 days
Competition & brand share
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.Brands
118 falling
Sellers
131
Top-5 brand share
17%
Top 20: 47%
Top-5 click share
11%
Top 20: 29%
Open market
81%
- DOTSTART4%
- LEZHIJIA4%
- Ferraycle3%
- KICHANG3%
- Arttoplus3%
- LumiCraft2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 14.9×
Top christmas diamond painting search terms
- diamond art under 3 dollars36K/yr
- diamond painting christmas71K/yr
- christmas diamond art kits49K/yr
- diamond painting under 3 dollars22K/yr
- diamond art kits christmas24K/yr
- diamond art holiday11K/yr
- diamond art christmas clearance10K/yr
- diamond art christmas kits17K/yr
- christmas diamond painting kits17K/yr
- diamond art kits for adults clearance sale 2.994K/yr
Top christmas diamond painting products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jesus Nativity Diamond Art Kits for Adults-Christmas Jesus Born 5D Diamond Painting Kits for Adults Beginners DIY Full Drill Diamonds Christian Gem Art Kits for Gift and Home Decoration(12x16 inch)
Arttoplus$7.944.6★270 rev
KICHANG Christmas Tree Diamond Painting Kits 5D Diamond Painting DIY Diamond Art Diamond Painting Kits for Adults Round Full Drill Diamond Diamond Dots Diamond Art Kits for Home Decor Gift-12x12inch
KICHANG$6.544.5★151 rev
LumiCraft Christmas Diamond Art Kits for Adults Christmas Tree Diamond Painting Kits for Beginner 5D DIY Full Drill Gem Art Paint by Diamonds Dots Crafts Kits for Home Decor Gift 12x16inch
LumiCraft$6.674.6★248 rev
Ferraycle 12 Pcs Diamond Art Christmas Ornaments Snowman Diamond Painting Kit 5d DIY Art Keychains Winter Hanging Ornaments for Kids Winter Home Crafts Decorations(Multicolor)
Ferraycle$15.884.6★239 rev
Christmas Night Diamond Painting DIY 5D Diamond Painting Kits for Adults Full Drill Christmas Tree with Moon Diamond Painting Well Decor 28x16 inch
MBNTJHT$8.014.7★691 rev
Newest
by launch date
DPARTGMJT 12 Pack Christmas Diamond Art Kits for Adults Multipack Diamond Painting Kit for Adults 5D DIY Round Drill Gem Art Adult Diamonds Dots Sets for Home Wall Decor Holiday Gift 12x16in
DPARTGMJT$31.455 rev
OJTOYART Love Diamond Art Kits for Adults Beginner Full Round Drill 5D Diamond Painting Kits for Adults Flower Crystal Paint By Diamonds with Gem Art Craft Kits for Home Wall Decor 11.8 X 11.8inch
OJTOYART$3.5648 rev
Mosaflare 5D Diamond Painting Kits
Mosaflare$3.2460 rev
LWZAYS 5D Easter Diamond Art Kits for Adults Pigeon and Bible Diamond Painting Kits DIY Round Full Drill Diamond Dots Gem Art Painting for Home Wall Decor 14 X 14 Inch
LWZAYS$3.15204 rev
CXYQLC DIY 5D Christmas Diamond Painting Kits for Adults Diamond Art Christmas Landscape Diamond Painting Full Drill Crystal Rhinestone Embroidery Craft Kits for Home Wall Decor Gifts 11.8x11.8inch
CXYQLC$8.930 rev
Trending
90-day click momentumMosaflare 5D Diamond Painting Kits
Mosaflare$3.244.8★
DPARTGMJT 12 Pack Christmas Diamond Art Kits for Adults Multipack Diamond Painting Kit for Adults 5D DIY Round Drill Gem Art Adult Diamonds Dots Sets for Home Wall Decor Holiday Gift 12x16in
DPARTGMJT$31.455.0★
OJTOYART Love Diamond Art Kits for Adults Beginner Full Round Drill 5D Diamond Painting Kits for Adults Flower Crystal Paint By Diamonds with Gem Art Craft Kits for Home Wall Decor 11.8 X 11.8inch
OJTOYART$3.564.4★
Celebrating Bunny Old Ladies Diamond Art Kits for Adults-Full Drill Diamond Dots Paintings for Beginners Round 5D Paint with Diamonds Pictures Gem Art Painting Kits DIY Crafts Kits 14x14 QCY-138
GUMITOON$3.964.7★
Diamond Art Kits for Adults Shining Jesus Mother Diamond Paintings Kits for Beginners 5D DIY Paint By Diamonds Full Round Drill Diamond Dot Gem Art Painting Kits for Home Wall Art Decor 13.8X13.8
DOTSTART$4.274.7★
What buyers say about christmas diamond painting
What buyers praise and complain about, mined from review topics.What buyers love
“fun project, very cute”
“Easy to use”
“The quality is good the gems are sparkly”
“Beautiful color”
“As described”
“Good for the price”
“Wonderful gift”
“Nice variety of designs”
“good and sticky”
“The size is good”
What buyers complain about
“Reds were too dark”
“Not as expected”
“The bottle is small”
“Not poured glue”
“however the detail was not good”
“I found it difficult to use”
“Bottles lid doesnt stay on well”
“I don't know about the durability yet because I've only used it yesterday”
“Dried in about 2 hours”
“But it was chunky”
Top return reasons
Common questions
- Is christmas diamond painting profitable to sell on Amazon United States?
- The niche generates $31K/yr across 206 tracked products. 1 of 150 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the christmas diamond painting niche?
- 118 brands and 131 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 17% of demand.
- What do buyers complain about in christmas diamond painting?
- Top complaints mined from reviews: Color, Advertised Vs Actual Product, Size-Overall. The return rate is 0.6%.
- When does demand for christmas diamond painting peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 14.9× the quietest.
- What does it cost to enter the christmas diamond painting niche?
- Listings span $1.77–$33.11; the average listing price is $7.20 (sweet spot $15–$100). The average incumbent carries 209 reviews — the moat a new listing must climb.