Is christmas crochet kits profitable to sell on Amazon United States?

The niche generates $16K/yr across 9 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (41/100).

How competitive is the christmas crochet kits niche?

9 brands and 11 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in christmas crochet kits?

Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Ease Of Use, Quality-Overall. The return rate is 2.8%.

When does demand for christmas crochet kits peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 40.7× the quietest.

What does it cost to enter the christmas crochet kits niche?

Listings span $5.99–$26.56; the average listing price is $15.70 (sweet spot $15–$100). The average incumbent carries 71 reviews — the moat a new listing must climb.

christmas crochet kits

Skip it

A small market ($16K/yr) — this niche doesn't clear our bar today.

Review moat

Incredible71.22

avg incumbent reviews — the moat a new listing must climb

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great$15.70

avg listing price — sweet spot $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Price range

Good$5.99–$26.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.8%

return rate — above 5% kills the launch gate

Competition

Bad71%

top-5 click share — a locked-up shelf

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-11.1%

90-day search growth — must beat 0% to launch

Market size

Bad$16K

$16K/yr · 59K searches

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, christmas crochet kits is a $16K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

christmas crochet kits market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $24K–$31K; units × avg price
Conversion rate: 1.7%
Avg BSR: #560
Page quality: 0%
Prime: 100%
Sponsored: 22%
Out of stock: 46.9%
Avg brand age: 19 months
Avg seller age: 208 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

21%

ALODNY23%
AUGVO14%
Lucift13%
Tierong12%
Yunlly8%
POP COCHE8%

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -11.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 40.7×

Open Trend

Top christmas crochet kits search terms

christmas crochet kit27K/yr +4.0%0.4% conv.
christmas crochet kits6K/yr +36.4%1.7% conv.
crochet kit christmas7K/yr -9.7%0.5% conv.
grinch crochet kit6K/yr -65.3%2.3% conv.
woobles christmas7K/yr -31.8%0.0% conv.
woobles crochet kit christmas4K/yr -8.6%1.9% conv.
christmas woobles3K/yr -14.0%2.3% conv.

All search terms

Top christmas crochet kits products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ALODNY Crochet Kit for Beginners Christmas Crochet Kit for Beginners Adults Knitting Kits Hooks Yarn Set with Step-by-Step Video Tutorials

ALODNY$10.524.1★518 rev

AUGVO Christmas Crochet Kit for Beginners Crochet Starter Kits for Adults Amigurumi Craft Knitting Crochet Animals Kits with Step-by-Step Video Tutorials 5 Pack Gnome

AUGVO$20.184.5★16 rev

Lucift DIY Crochet Christmas Tree Kit Handmade Holiday Decoration Set Beginner Christmas Kit Tree Bow Pearl Embellishment Christmas Craft Kit with Hook Beads & Instructions (Red+Green)

Lucift$5.992.7★11 rev

Tierong Crochet Kit for Beginner Gingerbread Man Crochet Kit with Step-by-Step Video Instructions Easy to Learn for Ideal Christmas Gift for Adults

Tierong$17.584.4★21 rev

Yunlly 8 Pcs Christmas Crochet Kit for Beginners Christmas Crochet Starter Kit DIY with Instructions and Video Tutorials for Beginners Adults and Kids Knitting Craft Supplies

Yunlly$26.563.5★11 rev

Newest

by launch date

EOKPHULL Crochet Kit for Beginners Easy DIY Crochet & Knitting Kit for Adults with Step-by-Step Video Tutorials Yarns Stuffing Crochet Hook and Accessories Crochet Craft Set

EOKPHULL$14.4012 rev

8mo ago

POP COCHE Christmas Crochet Kit for Beginners Crochet Starter Kits for Adults Amigurumi Craft Knitting Crochet Animal Kit with Step-by-Step Video Tutorials 3 Christmas Gnomes (40%+ Yarn)

POP COCHE$19.1941 rev

9mo ago

AUGVO Christmas Crochet Kit for Beginners Crochet Starter Kits for Adults Amigurumi Craft Knitting Crochet Animals Kits with Step-by-Step Video Tutorials 5 Pack Gnome

AUGVO$20.1816 rev

9mo ago

Lucift DIY Crochet Christmas Tree Kit Handmade Holiday Decoration Set Beginner Christmas Kit Tree Bow Pearl Embellishment Christmas Craft Kit with Hook Beads & Instructions (Red+Green)

Lucift$5.9911 rev

10mo ago

Tierong Crochet Kit for Beginner Gingerbread Man Crochet Kit with Step-by-Step Video Instructions Easy to Learn for Ideal Christmas Gift for Adults

Tierong$17.5821 rev

10mo ago

What buyers say about christmas crochet kits

What buyers praise and complain about, mined from review topics.

What buyers love

Instructions/User Manual/Troubleshooting23%

“The kit includes written instructions as well”

Drawing Experience14%

“It's a nice kit if you can crochet and understand crochet”

Stitch/Finish/Polish11%

“The finished products are beautiful”

Ease Of Use8%

“Cute and convenient kit for beginners”

Design-Overall7%

“the project was very cute”

Value For Money5%

“so i think this kits a good value too”

Quality-Overall5%

“the quality seems to be good”

Color5%

“The colors are nice and vibrant and the quality seems to be good”

Gifting Purpose5%

“makes a great gift too”

Embellishment/Embroidery Quality4%

“Beautiful Ornament Covers”

What buyers complain about

Instructions/User Manual/Troubleshooting33%

“The instructions and videos are hard to follow”

Ease Of Use22%

“Arms and legs are a little hard to make”

Quality-Overall14%

“Yarn is not the best”

Touch/Button Controls8%

“buttons were missing”

Assembly/Installation6%

“I would absolutely not suggest starting here”

Top return reasons

Instructions/User Manual/Troubleshooting54%

Size-Overall21%

Advertised Vs Actual Product11%

Material Quality7%

Ease Of Use4%

Thin4%

Common questions

Is christmas crochet kits profitable to sell on Amazon United States?: The niche generates $16K/yr across 9 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (41/100).
How competitive is the christmas crochet kits niche?: 9 brands and 11 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in christmas crochet kits?: Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Ease Of Use, Quality-Overall. The return rate is 2.8%.
When does demand for christmas crochet kits peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 40.7× the quietest.
What does it cost to enter the christmas crochet kits niche?: Listings span $5.99–$26.56; the average listing price is $15.70 (sweet spot $15–$100). The average incumbent carries 71 reviews — the moat a new listing must climb.