Is christmas craft supplies profitable to sell on Amazon United States?

The niche generates $17K/yr across 16 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Skip it (38/100).

How competitive is the christmas craft supplies niche?

14 brands and 21 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in christmas craft supplies?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Defective Material/Parts. The return rate is 2.6%.

When does demand for christmas craft supplies peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 88.5× the quietest.

What does it cost to enter the christmas craft supplies niche?

Listings span $4.60–$14.66; the average listing price is $9.49 (sweet spot $15–$100). The average incumbent carries 256 reviews — the moat a new listing must climb.

christmas craft supplies

Skip it

Prices mostly outside the sweet spot ($4.60–$14.66) — this niche doesn't clear our bar today.

Review moat

Great255.75

avg incumbent reviews — the moat a new listing must climb

Brand share

Great56%

top-5 brand share — no brand owns this niche

Returns

Good2.6%

return rate — above 5% kills the launch gate

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$9.49

avg listing price — sweet spot $15–$100

Growth

Okay+2.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$17K

$17K/yr · 66K searches

Price range

Bad$4.60–$14.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, christmas craft supplies is a $17K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

christmas craft supplies market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $19K–$24K; units × avg price
Conversion rate: 2.6%
Avg BSR: #886
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 7.0%
Avg brand age: 40 months
Avg seller age: 201 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

37%

Generic15%
YGDZ12%
Quacc11%
FULUSODO10%
Vellibring8%
ZJDL7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.2% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 88.5×

Open Trend

Top christmas craft supplies search terms

christmas embellishments18K/yr -2.2%0.7% conv.
christmas embellishments for crafts23K/yr -0.4%1.2% conv.
christmas craft embellishments8K/yr +54.0%2.3% conv.
christmas crafting supplies7K/yr -20.2%0.5% conv.
holiday craft supplies6K/yr -4.4%0.0% conv.
christmas art supplies4K/yr +40.4%0.0% conv.

All search terms

Top christmas craft supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Christmas Resin Embellishments 40 Pieces Assorted Styles Xmas Tree Santa Claus Snowman Gift Box Design Resin Flatbacks for DIY Crafting Phone Case Scrapbooking (Red)

Generic$8.084.9★23 rev

Quacc 100pcs Mini Triple Leaf Holly Berries Christmas Simulation Holly Berries Artificial Holly Leaves for Christmas Wreath Card Gift Tags Table Decorations (3.5CM)

Quacc$5.494.5★226 rev

YGDZ 100 PCS Mini Christmas Bows Small Plaid Ribbon Bows for Crafts 1 Inch Tiny Buffalo Plaid Burlap Bows for Christmas Decor Gift Wrapping Christmas Tree Ornament Bows

YGDZ$6.874.7★191 rev

Vellibring 120PCS Christmas Cute Resin Flatback Slime Charms60 Styles Bulk Christmas Cartoon Making Kit Decorations for Holiday DIY Craft Phone Cases Nails Scrapbooking

Vellibring$14.664.7★164 rev

200pcs Christmas Resin Charms for Crafts Christmas Slime Flatback CharmsOrnament Scrapbooking DIY Crafts Miniature Ornaments for Christmas Embellishments Craft Supplies Mini Christmas Decorations

ZJDL$11.234.5★90 rev

Newest

by launch date

YGDZ 100 PCS Mini Christmas Bows Small Plaid Ribbon Bows for Crafts 1 Inch Tiny Buffalo Plaid Burlap Bows for Christmas Decor Gift Wrapping Christmas Tree Ornament Bows

YGDZ$6.87191 rev

8mo ago

YGDZ 100 PCS Mini Christmas Velvet Bows Small Bows for Xmas Crafts 1 Inch Tiny Red Green Brown Velvet Bowknot for Christmas Gift Wrapping DIY Christmas Decor

YGDZ$7.8629 rev

8mo ago

Vellibring 120PCS Christmas Cute Resin Flatback Slime Charms60 Styles Bulk Christmas Cartoon Making Kit Decorations for Holiday DIY Craft Phone Cases Nails Scrapbooking

Vellibring$14.66164 rev

9mo ago

Yxtwaeh 210 Pcs Mini Christmas Decorations for Crafts Holly Leaves with Berries Miniature Snowflake Resin Charms Santa Snowman Flatback Embellishments for Xmas Wreath DIY Craft

Yxtwaeh$9.914 rev

10mo ago

FULUSODO 100pcs Christmas Embellishments Set Flat Back Bulk Mixed Resin Ornament Scrapbooking Set

FULUSODO$7.9917 rev

11mo ago

What buyers say about christmas craft supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“The size is perfect”

Quality-Overall17%

“Beautiful pieces”

Value For Money12%

“Good deal”

Design-Overall11%

“perfect for crafting”

Color7%

“bright color”

Touch/Button Controls5%

“Pretty buttons”

Advertised Vs Actual Product3%

“Just what we were looking for”

Durability3%

“Very durable”

Embellishment/Embroidery Quality3%

“Good quality and cute charms, I used in resin to make ornaments”

Adhesion/Stickiness2%

“they do great with a dab of glue too”

What buyers complain about

Size-Overall45%

“not completely satisfied because size”

Quality-Overall6%

“Bert cheaply made”

Defective Material/Parts6%

“A few of the items crumbled”

Color6%

“Red decorations are orange not red”

Value For Money3%

“Not worth it”

Adhesion/Stickiness3%

“There is no adhesive or anything”

Touch/Button Controls3%

“Very cheesy looking only a couple buttons worth using- wont buy again”

Advertised Vs Actual Product3%

“photo misleading”

Material Quality1%

“like a plastic type fabric”

Stitch/Finish/Polish1%

“though not all the pieces have holes for sewing down”

Top return reasons

Size-Overall71%

Advertised Vs Actual Product8%

Quality-Overall5%

Touch/Button Controls3%

Functionality-Overall3%

Shape/Style3%