christmas charms
Worth a lookShows demand growing +119.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+119.2%90-day search growth — must beat 0% to launch
Competition
Great29%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good759.36avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Okay$2.35–$22.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.90avg listing price — sweet spot $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$119K$119K/yr · 466K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, christmas charms is a $119K/yr Amazon United States market (466K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
christmas charms market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $124K–$149K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #3,971
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 65%
- Out of stock
- 7.3%
- Avg brand age
- 31 months
- Avg seller age
- 153 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
40
Top-5 brand share
59%
Top 20: 89%
Top-5 click share
29%
Top 20: 67%
Open market
37%
- SANNIX31%
- WOCRAFT10%
- Acejoz10%
- KEOGONG4%
- JIALEEY4%
- iloveDIYbeads4%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +119.2% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 39.2×
Top christmas charms search terms
- christmas charms164K/yr
- christmas charms for jewelry making92K/yr
- christmas charms for crafts32K/yr
- christmas charms for bracelets28K/yr
- holiday charms14K/yr
- christmas resin charms28K/yr
- holiday charms for jewelry making12K/yr
- christmas charm14K/yr
- christmas earring charms9K/yr
- christmas charms bulk6K/yr
Top christmas charms products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Acejoz 100Pcs 50 Pairs Christmas Charms for Jewelry Making and Bracelets Gold Enamel Jewelry Pendants for Xmas Earring Bracelet Necklace Craft Making
Acejoz$12.314.7★537 rev
SANNIX 110Pcs 55 Pairs Christmas Charms Gold Enamel Jewelry Charms Bulk
SANNIX$12.384.7★1,613 rev
WOCRAFT 100pcs Assorted Enamel Christmas Bracelet Charms for Jewelry Making DIY Necklace Bracelet Keychain Crafting Charms Kit Crafts (SN936)
WOCRAFT$10.614.7★126 rev
SANNIX 110Pcs/55 Pairs Holiday Charms Fall Halloween Thanksgiving Christmas
SANNIX$12.924.7★1,613 rev
WOCRAFT 50pcs Enamel Bracelet Christmas Charms for Jewelry Making Crafts DIY Necklace Bracelet Keychain Crafting Charms Kit (SN936)
WOCRAFT$9.014.4★58 rev
Newest
by launch date
KEOGONG 80Pcs Christmas Charms for Jewelry Making Gold Enamel Jewelry Pendants for Xmas DIY Necklace Bracelet Earring Making Accessories
KEOGONG$10.377 rev
KEOGONG 100Pcs Christmas Charms for Jewelry Making Gold Enamel Charms Xmas Charm Pendants for DIY Bracelet Necklace Earrings Craft Supplies
KEOGONG$12.027 rev
SANNIX 90 Pcs Christmas Charms for Jewelry Making Christmas Tree Charms
SANNIX$10.25453 rev
SANNIX 200Pcs Christmas Charms for Jewelry Making Xmas Enamel Charms Mixed
SANNIX$11.042,590 rev
200pcs Christmas Resin Charms for Crafts Christmas Slime Flatback CharmsOrnament Scrapbooking DIY Crafts Miniature Ornaments for Christmas Embellishments Craft Supplies Mini Christmas Decorations
ZJDL$11.1693 rev
Trending
90-day click momentumKEOGONG 100Pcs Christmas Charms for Jewelry Making Gold Enamel Charms Xmas Charm Pendants for DIY Bracelet Necklace Earrings Craft Supplies
KEOGONG$12.024.9★
KEOGONG 80Pcs Christmas Charms for Jewelry Making Gold Enamel Jewelry Pendants for Xmas DIY Necklace Bracelet Earring Making Accessories
KEOGONG$10.374.9★
70 Pcs Gold Enamel Christmas Charms for DIY Jewelry Making Necklace Bracelet Earring DIY Christmas Clothes Sewing Bags Decoration Charms (M514)
WOCRAFT$9.984.7★
WOCRAFT 100pcs Assorted Enamel Christmas Bracelet Charms for Jewelry Making DIY Necklace Bracelet Keychain Crafting Charms Kit Crafts (SN936)
WOCRAFT$10.614.7★
Snowflake Charm-100g (About 80-90pcs) Antique Silver Christmas Snowflake Charms Pendants for Crafting Jewelry Findings Making Accessory for DIY Necklace Bracelet (M005)
iloveDIYbeads$7.924.7★
What buyers say about christmas charms
What buyers praise and complain about, mined from review topics.What buyers love
“these charms were great quality”
“Value for money”
“Vivid colors”
“Fun assortment”
“Exactly what I wanted”
“Really cute charms”
“Cute designs”
“Super cute and a nice assortment of charms”
“Theyre the perfect size”
“easy to use”
What buyers complain about
“Only 13 were assorted colors”
“not durable”
“No matches, not shiny”
“twice is bad quality control”
“Not as displayed”
“Not the easiest to put on”
“But, Strong metal smell”
“No matches”
“the are pretty small”
Top return reasons
Common questions
- Is christmas charms profitable to sell on Amazon United States?
- The niche generates $119K/yr across 55 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +119.2%. Flapen's verdict: Worth a look (57/100).
- How competitive is the christmas charms niche?
- 38 brands and 40 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in christmas charms?
- Top complaints mined from reviews: Color, Durability, Brightness/Shine/Glow. The return rate is 2.6%.
- When does demand for christmas charms peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 39.2× the quietest.
- What does it cost to enter the christmas charms niche?
- Listings span $2.35–$22.36; the average listing price is $9.90 (sweet spot $15–$100). The average incumbent carries 759 reviews — the moat a new listing must climb.