Christmas Charms

Shoppers searched for this 464K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +209.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months

464K

Growth, 90 days vs prior 90

+209.5%

Conversion, latest week

2.5%

Market size, estimated

$127Ka year

Peak month

November39.2× the quietest month

Top search term

christmas charms164K searches a year

Listings sell for $10.88 on average, from $5.71 to $22.34. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $10.88 that is $1K to $3K a year per listing.

Average price

$10.88under the $15 to $100 sweet spot

Price range

$5.71–$22.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.9%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #3,192 within Charms. It carries 814 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

6.3%

Average rank

#3,192in Charms

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

814per listing

Listings tracked

49

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

29 months