christmas card making kit
Worth a lookShows a thin review moat (227 avg reviews), but a small market ($48K/yr) keeps it on the watch list.
Review moat
Great226.72avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.84–$45.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.41avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+20.7%90-day search growth — must beat 0% to launch
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$48K$48K/yr · 84K searches
According to Flapen's Amazon United States niche tracking, christmas card making kit is a $48K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
christmas card making kit market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $36K–$43K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #1,669
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 56%
- Out of stock
- 17.8%
- Avg brand age
- 32 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
30
Top-5 brand share
65%
Top 20: 98%
Top-5 click share
41%
Top 20: 88%
Open market
32%
- Katy Sue30%
- Koqye18%
- Echo Park Paper7%
- COCHIE5%
- Seagoodbye5%
- IRIDESCENT3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 15.9×
Top christmas card making kit search terms
- christmas scrapbook supplies20K/yr
- christmas card making supplies19K/yr
- christmas card making kits for adults6K/yr
- christmas card making kit15K/yr
- christmas card kits5K/yr
- christmas card making kits4K/yr
- christmas card kit6K/yr
- holiday card making kit4K/yr
- christmas card kits for card making5K/yr
Top christmas card making kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Koqye Christmas Scrapbook Kit - 157-Piece DIY Craft Supplies for Holiday Cards Journals & Gifts Includes Notebook Washi Tape Stickers & More (Merry Christmas and New Year)
Koqye$11.584.8★9 rev
Katy Sue Christmas Flower Pots Card Making Kit. Contains 8 x 300 GSM Cards Envelopes 3D Die-Cut Decoupage Paper Bows Sticky Foam Pads & 2 Sheets of Christmas Sentiment Banners
Katy Sue$19.814.6★124 rev
Katy Sue Christmas Garden Picket Fence Card Making Kit - 8 Shaped Cards Die-Cut Embellishments Background Scenes Foam Pads Instructions & 8 Envelopes for Christmas Card Making Supplies. UK-Made.
Katy Sue$18.974.6★115 rev
Christmas Village 6x13 Chipboard Words & Phrases
Echo Park Paper$3.845.0★5 rev
Katy Sue Nativity Scenes Pop Up Christmas Card Making Kit for Adults. Makes 12 Cards & Contains Nativity 3D Die-Cut Decoupage Supports Envelopes Instructions & Foam Pads for Christmas Card Making
Katy Sue$19.044.3★98 rev
Newest
by launch date
Wnqou 24 Sheets Christmas Bullet Note Stickers Set 4 Color Winter Themes Rub on Transfers for Crafts Snow Style Scrapbook Journaling Card Making Christmas Decorations & Gifts
Wnqou$4.87414 rev
Vintage Christmas Stickers 50PCS Transparent PET Santa Claus Snowman Sticker Pack for Kids Teens Waterproof Holiday Stickers Decals for Scrapbook Laptop Phone Water Bottle Christmas Gifts for Kids
XINCOOL$4.3449 rev
COCHIE 24 Sets Christmas Card Making Kits 3D Christmas Tree Card Making Craft Kits for Kids Holiday Greeting Cards Bulk for Home Classroom Activities
COCHIE$17.018 rev
50 Pieces Christmas Themed Transparent Stickers for Scrapbooking Ornament Ball Self-Adhesive Scrapbooking Stickers Supplies Journal Stuffers for Adult Card Making Letters DIY
WASHBO$4.31442 rev
Christmas Scrapbook Kit (157PCS) Aesthetic New Year Festival Scrapbook Kits for Bullet Junk Journal Stationery Notebook DIY Cute Journaling Supplies Craft Christmas Gift for Teen Girl Kid Women
Niodel$9.1137 rev
Trending
90-day click momentumWnqou 24 Sheets Christmas Bullet Note Stickers Set 4 Color Winter Themes Rub on Transfers for Crafts Snow Style Scrapbook Journaling Card Making Christmas Decorations & Gifts
Wnqou$4.874.6★
Christmas Village 6x13 Chipboard Words & Phrases
Echo Park Paper$3.845.0★
Vintage Christmas Stickers 50PCS Transparent PET Santa Claus Snowman Sticker Pack for Kids Teens Waterproof Holiday Stickers Decals for Scrapbook Laptop Phone Water Bottle Christmas Gifts for Kids
XINCOOL$4.344.6★
Koqye Christmas Scrapbook Kit - 157-Piece DIY Craft Supplies for Holiday Cards Journals & Gifts Includes Notebook Washi Tape Stickers & More (Merry Christmas and New Year)
Koqye$11.584.8★
Katy Sue Christmas Flower Pots Card Making Kit. Contains 8 x 300 GSM Cards Envelopes 3D Die-Cut Decoupage Paper Bows Sticky Foam Pads & 2 Sheets of Christmas Sentiment Banners
Katy Sue$19.814.6★
What buyers say about christmas card making kit
What buyers praise and complain about, mined from review topics.What buyers love
“Great verses excellent product”
“Easy to use”
“Perfect as described”
“Great value”
“These cards are going to be such fun”
“Great for cards”
“They are also brightly colored”
“Sturdy and solid, cool and foldable”
“Nice stamps, clear print quality with pigment ink”
“I like the designs”
What buyers complain about
“Small”
“youll have to press hard”
“Mine broke”
“Overall a bit disappointed for the price”
“Paper was too thin”
“Paper was too thin”
“not as described”
Top return reasons
Common questions
- Is christmas card making kit profitable to sell on Amazon United States?
- The niche generates $48K/yr across 32 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +20.7%. Flapen's verdict: Worth a look (55/100).
- How competitive is the christmas card making kit niche?
- 23 brands and 30 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in christmas card making kit?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Durability. The return rate is 1.6%.
- When does demand for christmas card making kit peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 15.9× the quietest.
- What does it cost to enter the christmas card making kit niche?
- Listings span $3.84–$45.01; the average listing price is $14.41 (sweet spot $15–$100). The average incumbent carries 227 reviews — the moat a new listing must climb.