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Christmas Card Making Kit

Maybe

The average product has only 227 reviews. But shoppers spend an estimated $48K a year here, so Christmas Card Making Kit is a Maybe.

Flapen Score
55
55 / 100
Top 13% of 4,656 Arts, Crafts & Sewing niches · +9 vs the category median of 46
Market size
$48K/yr84K searches / yr
90-day growth
+20.7%search demand this quarter
Competition
41%top-5 click share · 23 brands · 30 sellers

Flapen Score

Christmas Card Making Kit against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Christmas Card Making Kit is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Card Making Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Card Making Kit 84K times last year and spent an estimated $48K. The top 5 brands take 65% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+20.7%
Conversion, latest week
4.0%
Market size, estimated
$48Ka year
Peak month
November15.9× the quietest month
Top search term
christmas scrapbook supplies20K searches a year

02 · Price

A sale here is worth $14.41.

Listings sell for $14.41 on average, from $3.84 to $45.01. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $14.41 that is $0 to $1K a year per listing.

Average price
$14.41under the $15 to $100 sweet spot
Price range
$3.84–$45.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #1,669 within Paper & Paper Crafts. It carries 227 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
97%
Out of stock, average day
17.8%
Average rank
#1,669in Paper & Paper Crafts
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
227per listing
Listings tracked
32

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Christmas Card Making Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

30

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

41%

Top 20: 88%

Open market

32%

  • Brand 130%
  • Brand 218%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 63%

Demand

Christmas Card Making Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 15.9×

Search terms

Top Christmas Card Making Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas scrapbook supplies20K/yr
  • christmas card making supplies19K/yr
  • christmas card making kits for adults6K/yr
  • christmas card making kit15K/yr
  • christmas card kits5K/yr
  • christmas card making kits4K/yr
  • christmas card kit6K/yr
  • holiday card making kit4K/yr
  • christmas card kits for card making5K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Card Making Kit

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Christmas Card Making Kit questions

Answered from the same tracked data.