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Christmas Card Booklet

Fail

Demand is soft, at -63.3% this quarter, so Christmas Card Booklet is a Fail.

Flapen Score
20
20 / 100
Ranks 4,618 of 4,656 Arts, Crafts & Sewing niches · −26 vs the category median of 46
Market size
$26K/yr42K searches / yr
90-day growth
-63.3%search demand this quarter
Competition
100%top-5 click share · 3 brands · 3 sellers

Flapen Score

Christmas Card Booklet against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Christmas Card Booklet is stronger. Inside it, weaker.

20Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Card Booklet market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Card Booklet 42K times last year and spent an estimated $26K. All 3 brands take every click. Flapen scores it 20 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -63.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-63.3%
Conversion, latest week
5.0%
Market size, estimated
$26Ka year
Top search term
christmas card booklet for gift cards3K searches a year

02 · Price

A sale here is worth $12.46.

Listings sell for $12.46 on average, from $7.65 to $16.06. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $12.46 that is $0 to $1K a year per listing.

Average price
$12.46under the $15 to $100 sweet spot
Price range
$7.65–$16.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 37.9% of listings are out of stock. The average listing ranks #199 within Scrapbooking & Stamping. It carries 69 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
37.9%
Average rank
#199in Scrapbooking & Stamping
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
69per listing
Listings tracked
3

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 8 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
8 months

Products

Top Christmas Card Booklet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 151%
  • Brand 224%
  • Brand 324%
  • Open — no brand owns it (0%)

Demand

Christmas Card Booklet search demand

Weekly searches over the year. Pick a range.

4K3KHoliday '25Nov '25Dec '25Jan '26Feb '26Mar '26Mar '26May '26

Search terms

Top Christmas Card Booklet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas card booklet for gift cards3K/yr
  • christmas card booklet34K/yr
  • christmas card booklet holder5K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Card Booklet

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Ease Of Use”
83%of negative reviews mention “Value For Money”
6.7%of orders come back
“Would cost $500 to fill”
A buyer, on “Value For Money”83% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Christmas Card Booklet questions

Answered from the same tracked data.