christmas buttons
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Review moat
Great198.62avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+19.2%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.30avg listing price — sweet spot $15–$100
Price range
Bad$4.73–$17.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$28K$28K/yr · 124K searches
According to Flapen's Amazon United States niche tracking, christmas buttons is a $28K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
christmas buttons market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $47K–$56K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #2,605
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 6.4%
- Avg brand age
- 45 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
36
Top-5 brand share
63%
Top 20: 98%
Top-5 click share
44%
Top 20: 84%
Open market
33%
- yeabwps18%
- Buttons Galore and More17%
- PENTA ANGEL12%
- KOVOLALA12%
- AUGSUN4%
- PPhtony4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.2% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.9×
Top christmas buttons search terms
- christmas buttons65K/yr
- christmas buttons for crafts41K/yr
- christmas buttons for sewing9K/yr
- holiday buttons5K/yr
- grinch buttons4K/yr
Top christmas buttons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
200 Pieces Christmas Wooden Buttons Assorted Christmas Art Craft Buttons for Handmade Project Mixed Sizes and Styles
yeabwps$10.714.5★338 rev
Christmas Wooden Buttons Penta Angel 100Pcs 4 Holes Assorted Color & Pattern Flatback Sewing Buttons for Craft DIY Xmas Decoration (Mixed Color 15mm)
PENTA ANGEL$6.554.5★56 rev
Kovolala 100 PCS Christmas Wooden Buttons Assorted Christmas Art Craft Buttons Snowflake Buttonsfor Handmade Project Mixed Sizes and Styles
KOVOLALA$6.944.6★562 rev
Buttons Galore Craft & Sewing Button Super Value Pack (Christmas)
Buttons Galore and More$14.824.6★152 rev
AUGSUN Christmas Resin Buttons for Crafts 40pcs Christmas Snowman Santa Claus XmasTree Elk Shaped Sewing Buttons for Crafts Sewing Clothes DIY Christmas Hanging Ornaments Decorative Accessories
AUGSUN$9.634.7★37 rev
Newest
by launch date
Oojdzoo Christmas Buttons for Crafts Hand-Painted Christmas Tree Ceramic Sewing Buttons Ornament Kits Round 2 Holes for Christmas Holiday Party Decoration DIY Art Project(20mm/0.8inch 6pcs)
oojdzoo$10.800 rev
50 PCS Christmas Candy Decoration Buttons Red and White Resin Home DIY Clothing Sewing Craft Supplies YIGUANXIN
YIGUANXIN$7.7511 rev
Kovolala 100 PCS Christmas Wooden Buttons Assorted Christmas Art Craft Buttons Snowflake Buttonsfor Handmade Project Mixed Sizes and Styles
KOVOLALA$6.94562 rev
Kovolala 200-PCS Christmas Wooden Buttons Set - Assorted Craft Buttons with Snowflake Designs for DIY Holiday Crafts Multi-Size Mixed Styles
KOVOLALA$9.97562 rev
AUGSUN Christmas Resin Buttons for Crafts 40pcs Christmas Snowman Santa Claus XmasTree Elk Shaped Sewing Buttons for Crafts Sewing Clothes DIY Christmas Hanging Ornaments Decorative Accessories
AUGSUN$9.6337 rev
Trending
90-day click momentum
Alfykym 600-700Pcs Christmas Craft Buttons Bulk Red and Green Buttons for Crafts Assorted Green Red Button for Crafting Sewing DIY Crafts Decoration
Alfykym$8.294.6★
50 PCS Random Mixed 2 Holes Christmas Decorative Buttons Mixed Sewing Wooden Scrapbooking Buttons for Sewing Crafts (#1 20mm)
vingol$11.334.2★
Oojdzoo Christmas Buttons for Crafts Hand-Painted Christmas Tree Ceramic Sewing Buttons Ornament Kits Round 2 Holes for Christmas Holiday Party Decoration DIY Art Project(20mm/0.8inch 6pcs)
oojdzoo$10.800.0★
50 PCS Christmas Candy Decoration Buttons Red and White Resin Home DIY Clothing Sewing Craft Supplies YIGUANXIN
YIGUANXIN$7.754.6★
Buttons Galore and More Poinsettias Button one
Buttons Galore and More$7.414.3★
What buyers say about christmas buttons
What buyers praise and complain about, mined from review topics.What buyers love
“Buttons are smooth and well made”
“Very colorful”
“Good quality”
“Great value”
“Fun”
“Real wood -- no plastic”
“Just as expected”
“Very cute, perfect for the project I was working on”
“These have a wide variety of of patterns and very sturdy”
“I liked the variety of sizes and textures”
What buyers complain about
“Very cheesy looking only a couple buttons worth using- wont buy again”
“photo misleading”
“Colors not as vibrant as appear”
“thin and cheap looking”
“Not worth it”
“too big”
“thin and cheap looking”
“though not all the pieces have holes for sewing down”
Top return reasons
Common questions
- Is christmas buttons profitable to sell on Amazon United States?
- The niche generates $28K/yr across 37 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +19.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the christmas buttons niche?
- 22 brands and 36 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in christmas buttons?
- Top complaints mined from reviews: Touch/Button Controls, Advertised Vs Actual Product, Color. The return rate is 2.6%.
- When does demand for christmas buttons peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 11.9× the quietest.
- What does it cost to enter the christmas buttons niche?
- Listings span $4.73–$17.91; the average listing price is $9.30 (sweet spot $15–$100). The average incumbent carries 199 reviews — the moat a new listing must climb.