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Christmas Buttons

Fail

Shoppers spend an estimated $28K a year here, so Christmas Buttons is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$28K/yr124K searches / yr
90-day growth
+19.2%search demand this quarter
Competition
44%top-5 click share · 22 brands · 36 sellers

Flapen Score

Christmas Buttons against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Christmas Buttons is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Buttons market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Buttons 124K times last year and spent an estimated $28K. The top 5 brands take 63% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
+19.2%
Conversion, latest week
2.4%
Market size, estimated
$28Ka year
Peak month
November11.9× the quietest month
Top search term
christmas buttons65K searches a year

02 · Price

A sale here is worth $9.30.

Listings sell for $9.30 on average, from $4.73 to $17.91. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $9.30 that is $930 to $2K a year per listing.

Average price
$9.30under the $15 to $100 sweet spot
Price range
$4.73–$17.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$930–$2K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #2,605 within Sewing Notions & Supplies. It carries 199 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#2,605in Sewing Notions & Supplies
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
199per listing
Listings tracked
37

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Christmas Buttons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

36

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

44%

Top 20: 84%

Open market

33%

  • Brand 118%
  • Brand 217%
  • Brand 312%
  • Brand 412%
  • Brand 54%
  • Brand 64%

Demand

Christmas Buttons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.9×

Search terms

Top Christmas Buttons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas buttons65K/yr
  • christmas buttons for crafts41K/yr
  • christmas buttons for sewing9K/yr
  • holiday buttons5K/yr
  • grinch buttons4K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Buttons

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Touch/Button Controls”
29%of negative reviews mention “Touch/Button Controls”
2.6%of orders come back
“Very cheesy looking only a couple buttons worth using- wont buy again”
A buyer, on “Touch/Button Controls”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Christmas Buttons questions

Answered from the same tracked data.