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Chinese Calligraphy Set

Fail

Shoppers spend an estimated $31K a year here, so Chinese Calligraphy Set is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$31K/yr57K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
52%top-5 click share · 21 brands · 43 sellers

Flapen Score

Chinese Calligraphy Set against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Chinese Calligraphy Set is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chinese Calligraphy Set market on Amazon at a glance

Shoppers on Amazon United States searched for Chinese Calligraphy Set 57K times last year and spent an estimated $31K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
2.0%
Market size, estimated
$31Ka year
Peak month
December2.5× the quietest month
Top search term
chinese calligraphy set25K searches a year

02 · Price

A sale here is worth $26.55.

Listings sell for $26.55 on average, from $8.03 to $57.79. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $26.55 that is $0 to $3K a year per listing.

Average price
$26.55inside the $15 to $100 sweet spot
Price range
$8.03–$57.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #420 within Drawing. It carries 281 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
97%
Out of stock, average day
10.0%
Average rank
#420in Drawing
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
281per listing
Listings tracked
30

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Chinese Calligraphy Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 flat

Sellers

43

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

52%

Top 20: 89%

Open market

30%

  • Brand 127%
  • Brand 216%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 64%

Demand

Chinese Calligraphy Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Chinese Calligraphy Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chinese calligraphy set25K/yr
  • chinese calligraphy15K/yr
  • japanese calligraphy set14K/yr
  • japanese calligraphy kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Chinese Calligraphy Set

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Quality-Overall”
42%of negative reviews mention “Quality-Overall”
1.9%of orders come back
“The brushes are also fairly low quality”
A buyer, on “Quality-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Chinese Calligraphy Set questions

Answered from the same tracked data.