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Chiefs Patches

Fail

Shoppers spend an estimated $10K a year here, so Chiefs Patches is a Fail.

Flapen Score
28
28 / 100
Ranks 4,504 of 4,656 Arts, Crafts & Sewing niches · −18 vs the category median of 46
Market size
$10K/yr74K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
61%top-5 click share · 10 brands · 17 sellers

Flapen Score

Chiefs Patches against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Chiefs Patches is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chiefs Patches market on Amazon at a glance

Shoppers on Amazon United States searched for Chiefs Patches 74K times last year and spent an estimated $10K. The top 5 brands take 89% of clicks. Demand peaks in Feb–Sep–Oct–Nov. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
1.4%
Market size, estimated
$10Ka year
Peak month
February15.4× the quietest month
Top search term
chiefs iron on patch11K searches a year

02 · Price

A sale here is worth $10.19.

Listings sell for $10.19 on average, from $6.14 to $15.49. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $10.19 that is $0 to $1K a year per listing.

Average price
$10.19under the $15 to $100 sweet spot
Price range
$6.14–$15.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #7,897 within Trim & Embellishments. It carries 143 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
94%
Out of stock, average day
10.1%
Average rank
#7,897in Trim & Embellishments
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
143per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Chiefs Patches products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

17

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

8%

  • Brand 137%
  • Brand 231%
  • Brand 312%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (4 brands, 8%)

Demand

Chiefs Patches search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Sep, Oct, Nov · busiest ÷ quietest = 15.4×

Search terms

Top Chiefs Patches search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chiefs iron on patch11K/yr
  • chiefs patches11K/yr
  • kansas city chiefs iron on patch9K/yr
  • kansas city chiefs patches6K/yr
  • chiefs patch5K/yr
  • kansas city chiefs patch4K/yr
  • kc chiefs patches iron on6K/yr
  • kc chiefs patches4K/yr
  • kansas city chiefs patches iron on4K/yr
  • kc chiefs iron on patch5K/yr

Reviews and returns

What reviews say buyers love and hate about Chiefs Patches

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Advertised Vs Actual Product”
50%of negative reviews mention “Durability”
3.9%of orders come back
“they didn't stay”
A buyer, on “Durability”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Chiefs Patches questions

Answered from the same tracked data.