Is chevy silverado toy truck profitable to sell on Amazon United States?

The niche generates $23K/yr across 57 tracked products. 13 of 13 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (41/100).

How competitive is the chevy silverado toy truck niche?

11 brands and 303 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in chevy silverado toy truck?

Top complaints mined from reviews: Value For Money, Durability, Size-Overall. The return rate is 1.2%.

When does demand for chevy silverado toy truck peak?

Demand peaks in Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the chevy silverado toy truck niche?

Listings span $5.47–$348.04; the average listing price is $25.20 (sweet spot $15–$100). The average incumbent carries 413 reviews — the moat a new listing must climb.

chevy silverado toy truck

Skip it

A small market ($23K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$25.20

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Review moat

Great412.89

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Okay$5.47–$348.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad90%

top-5 brand share — brand-locked demand

Growth

Bad-13.8%

90-day search growth — must beat 0% to launch

Market size

Bad$23K

$23K/yr · 187K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, chevy silverado toy truck is a $23K/yr Amazon United States market (187K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

chevy silverado toy truck market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $50K–$63K; units × avg price
Conversion rate: 0.5%
Avg BSR: #2,739
Page quality: 0%
Prime: 91%
Sponsored: 40%
Out of stock: 3.1%
Avg brand age: 52 months
Avg seller age: 160 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

11 flat

Sellers

303

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

32%

Top 20: 69%

Open market

Hot Wheels58%
Mattel10%
KiNSMART8%
Fifth Sun8%
Motormax7%
NewRay4%
Open — no brand owns it (5 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.4×

Open Trend

Top chevy silverado toy truck search terms

hot wheels chevy silverado22K/yr -16.4%0.8% conv.
83 chevy silverado hot wheels14K/yr -26.7%1.1% conv.
chevy truck16K/yr +16.4%0.2% conv.
hot wheels 83 chevy silverado13K/yr -22.4%0.5% conv.
hot wheels silverado14K/yr -19.1%0.6% conv.
chevy truck toy15K/yr -20.3%0.8% conv.
chevy hot wheels10K/yr -10.9%0.9% conv.
chevy silverado hot wheels9K/yr -17.4%0.7% conv.
hot wheels chevy9K/yr -13.1%0.6% conv.
chevy silverado toy truck10K/yr +34.9%0.5% conv.

All search terms

Top chevy silverado toy truck products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hot Wheels 83 Chevy Silverado [Black] Hot Trucks 9/10 157/250 1:64 Scale Diecast Vehicle

Hot Wheels$9.164.5★93 rev

General Motors Mens Distressed Chevrolet Logo Short Sleeve Tee Shirt Charcoal Heather X-Large

Fifth Sun$12.174.7★268 rev

Hot Wheels Chevy Silverado (Blue) Then and Now 3/10 Diecast Toy Car

Hot Wheels$13.924.6★77 rev

Hot Wheels 83 Chevy Silverado [Black Widow] Truckin Along 3/5 42/250 1:64 Scale Diecast Toy Vehicle

Hot Wheels$7.094.2★29 rev

Hot Wheels 83 Chevy Silverado [Blue] Hot Trucks 9/10 157/250 1:64 Scale Diecast Vehicle

Mattel$8.614.6★87 rev

Newest

by launch date

Hot Wheels HW Hot Trucks 10-Pack 1:64 Scale Die-Cast Toy Vehicles with Stickers for Kids and Collectors

Hot Wheels$39.343 rev

5mo ago

Hot Wheels 83 Chevy Silverado [Black Widow] Truckin Along 3/5 42/250 1:64 Scale Diecast Toy Vehicle

Hot Wheels$7.0929 rev

6mo ago

Motormax 2006 Chevy Silverado 1500 Intimidator SS Extended Cab w/Bed Cover Pickup Truck 1/25 Diecast Model Car All Star Toys Exclusive 79395

Motormax$33.1723 rev

8mo ago

Hot Wheels 83 Chevy Silverado [Black] Hot Trucks 9/10 157/250 1:64 Scale Diecast Vehicle

Hot Wheels$9.1693 rev

9mo ago

Hot Wheels 91 GMC Syclone [Red] Hot Trucks 8/10 119/250 1:64 Scale Diecast Vehicle

Hot Wheels$7.2747 rev

9mo ago

What buyers say about chevy silverado toy truck

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles19%

“Nice gift for a collection”

Quality-Overall14%

“feels like a solid step up in quality”

Advertised Vs Actual Product12%

“As described”

Value For Money10%

“Good value”

Gifting Purpose6%

“It was a gift”

Size-Overall6%

“Its a perfect size”

Wheel Quality6%

“Great quality Hot Wheel Truck”

Durability5%

“Its very durable”

Strength3%

“Sturdy”

Soft Feel2%

“Soft”

What buyers complain about

Value For Money18%

“It was a waste of money”

Durability15%

“Easily broke”

Size-Overall12%

“this one is more of a loose fit like I like it”

Quality-Overall11%

“Cheaper feeling than expected”

Assembly/Installation7%

“I suggest you check it before you put it together, I didn't”

Hard Feel4%

“Road hard and put up wet”

Advertised Vs Actual Product4%

“Inaccurate description”

Defective Material/Parts4%

“Issue with card”

Product Condition4%

“Not new”

Material Quality2%

“It is a cotton blend. 60% cotton 40% polyester”

Top return reasons

Size-Overall40%

Defective Material/Parts10%

Advertised Vs Actual Product10%

Value For Money7%

Quality-Overall6%

Color5%

Functionality-Overall3%

Wheel Quality3%

Product Condition2%

Chest Fit1%

Common questions

Is chevy silverado toy truck profitable to sell on Amazon United States?: The niche generates $23K/yr across 57 tracked products. 13 of 13 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (41/100).
How competitive is the chevy silverado toy truck niche?: 11 brands and 303 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in chevy silverado toy truck?: Top complaints mined from reviews: Value For Money, Durability, Size-Overall. The return rate is 1.2%.
When does demand for chevy silverado toy truck peak?: Demand peaks in Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the chevy silverado toy truck niche?: Listings span $5.47–$348.04; the average listing price is $25.20 (sweet spot $15–$100). The average incumbent carries 413 reviews — the moat a new listing must climb.