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Chenille Yarn

Fail

Demand is soft, at -53.7% this quarter, so Chenille Yarn is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$692K/yr2.1M searches / yr
90-day growth
-53.7%search demand this quarter
Competition
58%top-5 click share · 12 brands · 21 sellers

Flapen Score

Chenille Yarn against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Chenille Yarn is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chenille Yarn market on Amazon at a glance

Shoppers on Amazon United States searched for Chenille Yarn 2.1M times last year and spent an estimated $692K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -53.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $692K a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-53.7%
Conversion, latest week
1.1%
Market size, estimated
$692Ka year
Peak month
October3.0× the quietest month
Top search term
chunky yarn for hand knitting1.0M searches a year

02 · Price

A sale here is worth $30.68.

Listings sell for $30.68 on average, from $8.42 to $37.54. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $30.68 that is $31K to $38K a year per listing.

Average price
$30.68inside the $15 to $100 sweet spot
Price range
$8.42–$37.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$31K–$38K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #146 within Knitting & Crochet. It carries 965 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
96%
Out of stock, average day
4.4%
Average rank
#146in Knitting & Crochet
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
965per listing
Listings tracked
27

04 · Newcomers

7 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
33 months

Products

Top Chenille Yarn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

21

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

58%

Top 20: 93%

Open market

8%

  • Brand 158%
  • Brand 212%
  • Brand 311%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (6 brands, 8%)

Demand

Chenille Yarn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Chenille Yarn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chunky yarn for hand knitting1.0M/yr
  • chunky blanket yarn131K/yr
  • chunky chenille yarn110K/yr
  • cozyful chunky yarn71K/yr
  • yarn bee chunky yarn114K/yr
  • chunky knit yarn62K/yr
  • mello bello chunky yarn24K/yr
  • hombys chunky yarn57K/yr
  • thick yarn chunky blanket55K/yr
  • chunky yarn blanket58K/yr

Reviews and returns

What reviews say buyers love and hate about Chenille Yarn

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Soft Feel”
11%of negative reviews mention “Thickness”
1.1%of orders come back
“not nearly as thick as advertised”
A buyer, on “Thickness”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Chenille Yarn questions

Answered from the same tracked data.