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Cheap Sewing Machine

Fail

Buyers convert on only 1.3% of searches, so Cheap Sewing Machine is a Fail.

Flapen Score
36
36 / 100
Ranks 4,076 of 4,656 Arts, Crafts & Sewing niches · −10 vs the category median of 46
Market size
$75K/yr63K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
64%top-5 click share · 10 brands · 45 sellers

Flapen Score

Cheap Sewing Machine against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Cheap Sewing Machine is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheap Sewing Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Cheap Sewing Machine 63K times last year and spent an estimated $75K. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
1.3%
Market size, estimated
$75Ka year
Peak month
December1.9× the quietest month
Top search term
cheap sewing machine14K searches a year

02 · Price

A sale here is worth $90.23.

Listings sell for $90.23 on average, from $20.83 to $164.22. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $90.23 that is $0 to $9K a year per listing.

Average price
$90.23inside the $15 to $100 sweet spot
Price range
$20.83–$164.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #110 within Sewing Machines. It carries 3,865 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
95%
Out of stock, average day
1.9%
Average rank
#110in Sewing Machines
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
3,865per listing
Listings tracked
19

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
22 months

Products

Top Cheap Sewing Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

45

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

9%

  • Brand 141%
  • Brand 227%
  • Brand 310%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (4 brands, 9%)

Demand

Cheap Sewing Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Cheap Sewing Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheap sewing machine14K/yr
  • easy to use sewing machine13K/yr
  • singer m1500 sewing machine8K/yr
  • singer m15008K/yr
  • sewing machine cheap6K/yr
  • tailor machine5K/yr
  • brother sm37014K/yr
  • brother sm3701 sewing machine3K/yr
  • small sewing machines for adults3K/yr

Reviews and returns

What reviews say buyers love and hate about Cheap Sewing Machine

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Functionality-Overall”
6.7%of orders come back
“Does not work properly”
A buyer, on “Functionality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cheap Sewing Machine questions

Answered from the same tracked data.