chart paper
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 1.5M searches
Avg price
Incredible$39.03avg listing price — sweet spot $15–$100
Price range
Great$11.45–$93.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,749.82avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, chart paper is a $2.3M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 49/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
chart paper market data
- Units sold / yr
- 100K–125K
- avg 5,000–6,000/product
- Revenue / yr
- $3.9M–$4.9M
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #84
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
138
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Post-it59%
- Amazon Basics34%
- PACON4%
- Universal3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.4×
Top chart paper search terms
- chart paper219K/yr
- anchor chart paper224K/yr
- chart paper for teachers160K/yr
- easel pad143K/yr
- easel paper135K/yr
- post it easel pad98K/yr
- post it chart paper94K/yr
- flip chart74K/yr
- large post it notes wall pads56K/yr
- flip chart paper42K/yr
Top chart paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Post-it Super Sticky Easel Pad 25 x 30 Inches 30 Sheets Per Pad 2 Pads Large White Premium Self Stick Flip Chart Paper Anchor Chart Office Supplies & School Supplies Great for Teachers and Students
Post-it$34.874.8★7,126 rev
Amazon Basics Sticky Easel Pads for Presentations Brainstorming Classroom Use Bleed-Resistant Easy to Hang 25 x 30 in White 2-Pack
Amazon Basics$25.984.4★1,320 rev
Post-it Super Sticky Easel Pad 25 x 30 Inches 30 Sheets/Pad 6 Pads Large White Premium Self Stick Flip Chart Paper Super Sticking Power (559VAD6PK)
Post-it$93.224.8★961 rev
Post-it Meeting Chart 20 x 23 Inches 20 Sheets Per Pad 1 Pad Portable White Primary Ruled Lines Premium Self Stick Flip Chart Paper Great for Teachers and Students Built-in Easel Stand
Post-it$23.244.7★3,072 rev
Pacon 74710 Chart Tablets w/Manuscript Cover Ruled 24 x 32 White 25 Sheets
PACON$11.454.8★57 rev
Newest
by launch date
Amazon Basics Sticky Easel Pads for Presentations Whiteboard-Compatible 25 x 30 Inch Rectangular White 4-Pack
Amazon Basics$51.121,320 rev
Amazon Basics Sticky Easel Pads for Presentations Brainstorming Classroom Use Bleed-Resistant Easy to Hang 25 x 30 in White 2-Pack
Amazon Basics$25.981,320 rev
Post-it Super Sticky Easel Pad 25-inch x 30-inch White Lined 2 Pads/Pack 30 Sheets/Pad (561WL VAD 2PK) (561WL-VAD-2PK)
Post-it$38.60587 rev
Post-it Self-Stick Mini Easel Pad 15 in x 18 in 20 Sheets/Pad 3 Pads Great for Virtual Teachers and Students (577-3PK)
Post-it$33.35984 rev
Pacon 74710 Chart Tablets w/Manuscript Cover Ruled 24 x 32 White 25 Sheets
PACON$11.4557 rev
Trending
90-day click momentumPacon 74710 Chart Tablets w/Manuscript Cover Ruled 24 x 32 White 25 Sheets
PACON$11.454.8★
Post-it Meeting Chart 20 x 23 Inches 20 Sheets Per Pad 1 Pad Portable White Primary Ruled Lines Premium Self Stick Flip Chart Paper Great for Teachers and Students Built-in Easel Stand
Post-it$23.244.7★
Post-it Super Sticky Easel Pad 25 x 30 Inches 30 Sheets/Pad 6 Pads Large White Premium Self Stick Flip Chart Paper Super Sticking Power (559VAD6PK)
Post-it$93.224.8★
Amazon Basics Sticky Easel Pads for Presentations Whiteboard-Compatible 25 x 30 Inch Rectangular White 4-Pack
Amazon Basics$51.124.4★
Post-it Super Sticky Easel Pad 25 x 30 Inches 30 Sheets Per Pad 2 Pads Large White Premium Self Stick Flip Chart Paper Anchor Chart Office Supplies & School Supplies Great for Teachers and Students
Post-it$34.874.8★
What buyers say about chart paper
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality flip board”
“They stick well”
“good easel paper”
“Great size”
“As advertised”
“Good price”
“Easy to use”
“Works well”
“Perfect for meetings and planning sessions”
“Easy flexibility for movement throughout brainstorming process”
What buyers complain about
“Not sticky enough”
“Kinda flimsy, not worth the price, buy something sturdier for a higher price”
“description is misleading”
“I will note that it smells like burnt rubber”
“Huge”
“Cant write where it has the sticky part on the back”
“Peels off wall within hours”
“Unable to donate”
“Mounting hardware is not included the wall mount easel is sold separately”
“recently found that colored post-it notes left stains on the dry-erase board”
Top return reasons
Common questions
- Is chart paper profitable to sell on Amazon United States?
- The niche generates $2.3M/yr across 11 tracked products. 90-day search growth is -0.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the chart paper niche?
- 4 brands and 138 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in chart paper?
- Top complaints mined from reviews: Adhesion/Stickiness, Strength, Advertised Vs Actual Product. The return rate is 0.8%.
- When does demand for chart paper peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 3.4× the quietest.
- What does it cost to enter the chart paper niche?
- Listings span $11.45–$93.22; the average listing price is $39.03 (sweet spot $15–$100). The average incumbent carries 1,750 reviews — the moat a new listing must climb.