Charms
Charms clears our launch bar: a $1.9M/yr market growing +1.7% this quarter with returns at 1.7%.
Flapen Score
Top 2% of 4,656 Arts, Crafts & Sewing niches · +16 vs the category median of 47
Is Charms profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Charms is a $1.9M/yr Amazon United States market (9.8M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in May. Verdict: Launch it — 63/100.
Charms: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +1.7% over the last 90 days and 1.5% of searches end in a purchase.
$1.9M
revenue / yr
Who owns the niche?
The top 5 brands hold 42% of demand, so 58% of the market is open.
58%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 69 products
Top Charms products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
200Pcs Charms for Jewelry Making Assorted Wholesale Mixed Bulk Metal Earring Bangle Charms for DIY Necklace Bracelet Jewelry Making and Crafting (Assorted Color)
- Price
- $11.92
- Rating
- 4.6/5
- Reviews
- 2,809
- Age
- 5y ago
SANNIX 350Pcs Bracelet Charms Jewelry Making Charms Assorted Gold Plated
- Price
- $18.54
- Rating
- 4.6/5
- Reviews
- 5,936
- Age
- 5y ago
JIALEEY Wholesale Bulk Lots Jewelry Making Silver Charms Mixed Smooth Tibetan Silver Metal Charms Pendants DIY for Necklace Bracelet Jewelry Making and Crafting 100 PCS
- Price
- $5.73
- Rating
- 4.6/5
- Reviews
- 35,684
- Age
- 8y ago
PH PandaHall 120pcs Shell Charms 6 Styles Spiral Seashells Craft Charms Cowrie Sea Shells Pendant Natural Shell Charm Conch Shells with Loop Bail for Halloween Earrings Summer Beach Jewelry Making
- Price
- $10.19
- Rating
- 4.6/5
- Reviews
- 219
- Age
- 2y ago
YETOOME 100 Pcs Wholesale Bulk Lots Jewelry Making Charms Mixed Golden KC Gold Alloy Charms Pendants for Necklace Bracelet Jewelry Making and Crafting supplies
- Price
- $6.87
- Rating
- 4.6/5
- Reviews
- 517
- Age
- 3y ago
Trending
90-day click momentum
Sistenia 200PCS Charms for Jewelry Making Bulk Mixed Color Gold Metal Enamel Charm for Bracelets Keychain Making Cute Heart Fun Pendants DIY Earring Necklaces Bag Charms for Arts & Crafts Supplies
- Price
- $10.63
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 1mo ago
OPMADM 9000 Pcs 3D Nail Charms and Gems Bulk Y2k Cute Charms for Nails Design Kit 110 Styles Colorful Rhinestones Bows Butterfly Flower Star Beads Pearls Bubble
- Price
- $7.69
- Rating
- 4.7/5
- Reviews
- 161
- Age
- 5mo ago
RQAYE 80pcs DIY Cute charms for bracelets Resin Charms for DIY Keychain & Jewelry Making Mini Fruit Candy & Animal Style Charm for Crafts
- Price
- $14.02
- Rating
- 3.6/5
- Reviews
- 42
- Age
- 2mo ago
PH PandaHall 120pcs Shell Charms 6 Styles Spiral Seashells Craft Charms Cowrie Sea Shells Pendant Natural Shell Charm Conch Shells with Loop Bail for Halloween Earrings Summer Beach Jewelry Making
- Price
- $10.19
- Rating
- 4.6/5
- Reviews
- 219
- Age
- 2y ago
Sistenia 480PCS Assorted Acrylic Beads for Bracelet Making Kit with String
- Price
- $9.09
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 3mo ago
Newest
by launch dateSistenia 200PCS Charms for Jewelry Making Bulk Mixed Color Gold Metal Enamel Charm for Bracelets Keychain Making Cute Heart Fun Pendants DIY Earring Necklaces Bag Charms for Arts & Crafts Supplies
- Price
- $10.63
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 1mo ago
RQAYE 80pcs DIY Cute charms for bracelets Resin Charms for DIY Keychain & Jewelry Making Mini Fruit Candy & Animal Style Charm for Crafts
- Price
- $14.02
- Rating
- 3.6/5
- Reviews
- 42
- Age
- 2mo ago
Sistenia 480PCS Assorted Acrylic Beads for Bracelet Making Kit with String
- Price
- $9.09
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 3mo ago
OPMADM 9000 Pcs 3D Nail Charms and Gems Bulk Y2k Cute Charms for Nails Design Kit 110 Styles Colorful Rhinestones Bows Butterfly Flower Star Beads Pearls Bubble
- Price
- $7.69
- Rating
- 4.7/5
- Reviews
- 161
- Age
- 5mo ago
FIVEIZERO 216PCS Bracelet Charms for Jewelry Making Assorted Gold & Silver Metal Enamel Pendants with Jump Rings for Necklaces Earrings & DIY Jewelry Crafts(Mixed Color)
- Price
- $7.19
- Rating
- 4.5/5
- Reviews
- 172
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
46 rising
Sellers
82
Top-5 brand share
42%
Top 20: 83%
Top-5 click share
31%
Top 20: 67%
Open market
52%
- Acejoz11%
- SANNIX11%
- JIALEEY9%
- PH PandaHall6%
- FIVEIZERO6%
- Sistenia5%
Charms demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May · busiest ÷ quietest = 1.8×
Top Charms search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- charms2.8M/yr
- charms for jewelry making1.6M/yr
- bracelet charms865K/yr
- charms for bracelets886K/yr
- charm489K/yr
- necklace charms264K/yr
- resin charms365K/yr
- gold charms330K/yr
- slime charms310K/yr
- jewelry charms260K/yr
What reviews say buyers love and hate about Charms
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Adorable and good quality”
“Amazing value”
“Colors are amazing”
“As described”
“Fits great”
What buyers complain about
68% of reviews“way too big”
“Horrible quality”
“Diamond fell out”
“FALSE ADVERTISING”
“Not worth the money”
Charms return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
73%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Charms questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
