Charms

Shoppers searched for this 9.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

9.7M

Growth, 90 days vs prior 90

-1.1%

Conversion, latest week

1.3%

Market size, estimated

$1.4Ma year

Peak month

May1.8× the quietest month

Top search term

charms2.7M searches a year

Listings sell for $11.17 on average, from $5.75 to $34.70. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At $11.17 that is $34K to $45K a year per listing.

Average price

$11.17under the $15 to $100 sweet spot

Price range

$5.75–$34.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

3,000–4,000

Revenue per listing a year

$34K–$45K

Returns

1.8%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #214 within Charms. It carries 1,885 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#214in Charms

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

1,885per listing

Listings tracked

70

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

30 months