charm necklace kit
Skip itSoft demand (-37.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.23avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$6.77–$30.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good978.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$31K$31K/yr · 89K searches
Growth
Bad-37.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, charm necklace kit is a $31K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 40/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
charm necklace kit market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $30K–$40K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #360
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 5.6%
- Avg brand age
- 26 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
18 flat
Sellers
22
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
30%
- eswala19%
- Wurosi16%
- GTVOODX13%
- Tudomro8%
- Tamkudoy7%
- Acejoz6%
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -37.9% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.9×
Top charm necklace kit search terms
- charm necklace kit58K/yr
- charm necklace making kit11K/yr
- gold charm bracelet kit7K/yr
- charm bracelet making kit gold4K/yr
- diy charm necklace kit4K/yr
- gold charm bracelet making kit3K/yr
- charm necklace for women kit1K/yr
Top charm necklace kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
eswala Gold Paperclip Chain Necklace for Women 5pcs 18inch 3X9mm Gold Chains for jewelry Making Stainless Steel Filled 18K Gold Plated Chains Bulk Adjustable Link Charm Necklace Chains (18inch 5pcs)
eswala$9.194.2★86 rev
Wurosi 443 Pcs Gold Charm Bracelet Necklace Making Kit for Women Including 8 Paperclip Chain Bracelets 4 Paper Clip Chain Necklaces Accessories for Jewelry Making Crafts Beginner Supplies Gift
Wurosi$25.374.6★413 rev
GTVOODX 10 Pack Gold Plated Bulk Necklace Chains for Jewelry Making 20 Inch Paper Clip Stainless Steel Adjustable Charm Necklace Making Kit for Women
GTVOODX$18.894.4★30 rev
Tudomro 440 Pcs Charms Lip Gloss Keychain Making Kit Necklace Bracelets Kit Gold Paperclip Chain DIY Supplies with Charms Key Chain Hooks Jump Rings Lobster Clasps for Women Christmas Gifts
Tudomro$21.955.0★6 rev
200Pcs Charms for Jewelry Making Assorted Wholesale Mixed Bulk Metal Earring Bangle Charms for DIY Necklace Bracelet Jewelry Making and Crafting (Assorted Color)
Acejoz$11.924.6★2,729 rev
Newest
by launch date
Tudomro 440 Pcs Charms Lip Gloss Keychain Making Kit Necklace Bracelets Kit Gold Paperclip Chain DIY Supplies with Charms Keychain Hooks Jump Rings Lobster Clasps for Women Gifts (Ocean)
Tudomro$23.306 rev
18K Gold Silver Necklace Chains for Jewelry Making - 79FT 16 Rolls Bracelet Chains with Charms - Letter Pendants Jump Rings Lobster Clasps Pliers and Accessories for DIY Jewelry Crafting Gifts
Grnheat$29.9746 rev
672 PCS Gold Paperclip Charm Bracelet Making Kit- Paperclip Chain Bracelets Gold Necklace Chains Alphabet Charms Complete Jewelry Making Supplies for DIY Crafting Charm Bracelet Set Beginner Gift
Tamkudoy$22.8820 rev
Jupwalz 478 Pcs Gold Charm Bracelet Making Kit for Adults Includes 13 Pcs Paperclip Bracelet Chains Enamel/KC Gold Charms Letter Charms Pliers Storage Box & Gift Bags for DIY Jewelry Crafting
Jupwalz$21.6018 rev
Tudomro 440 Pcs Charms Lip Gloss Keychain Making Kit Necklace Bracelets Kit Gold Paperclip Chain DIY Supplies with Charms Key Chain Hooks Jump Rings Lobster Clasps for Women Christmas Gifts
Tudomro$21.956 rev
Trending
90-day click momentum18K Gold Silver Necklace Chains for Jewelry Making - 79FT 16 Rolls Bracelet Chains with Charms - Letter Pendants Jump Rings Lobster Clasps Pliers and Accessories for DIY Jewelry Crafting Gifts
Grnheat$29.974.4★
672 PCS Gold Paperclip Charm Bracelet Making Kit- Paperclip Chain Bracelets Gold Necklace Chains Alphabet Charms Complete Jewelry Making Supplies for DIY Crafting Charm Bracelet Set Beginner Gift
Tamkudoy$22.884.2★
Tudomro 440 Pcs Charms Lip Gloss Keychain Making Kit Necklace Bracelets Kit Gold Paperclip Chain DIY Supplies with Charms Keychain Hooks Jump Rings Lobster Clasps for Women Gifts (Ocean)
Tudomro$23.305.0★
Tudomro 440 Pcs Charms Lip Gloss Keychain Making Kit Necklace Bracelets Kit Gold Paperclip Chain DIY Supplies with Charms Key Chain Hooks Jump Rings Lobster Clasps for Women Christmas Gifts
Tudomro$21.955.0★
Lemonkey 24 Pack Necklace Chains Bulk Gold and Silver Plated DIY Cable Link Chains for Jewelry Making 18 Inches
Lemonkey$6.774.3★
What buyers say about charm necklace kit
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Worth it”
“So Much Fun”
“Worked perfectly”
“Super Cute Gifts”
“comfortable to wear”
“size is good”
“Works great”
“It will be well used”
“The color is great”
What buyers complain about
“Not like STELLAR quality”
“immediately the color came off”
“2 of the eggs fell off”
“trying to use them is incredibly frustrating”
“extremely hard to cut to size”
“Literally faded to a dark brown after wearing them once”
“The links are not very strong”
“I should have read the description better”
“The chains arrived tarnished they do not look new and shiny”
“becasue you will probably never run out of product for repairs”
Top return reasons
Common questions
- Is charm necklace kit profitable to sell on Amazon United States?
- The niche generates $31K/yr across 21 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -37.9%. Flapen's verdict: Skip it (40/100).
- How competitive is the charm necklace kit niche?
- 18 brands and 22 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in charm necklace kit?
- Top complaints mined from reviews: Quality-Overall, Color, Durability. The return rate is 2.2%.
- When does demand for charm necklace kit peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.
- What does it cost to enter the charm necklace kit niche?
- Listings span $6.77–$30.70; the average listing price is $20.23 (sweet spot $15–$100). The average incumbent carries 979 reviews — the moat a new listing must climb.