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Charm Necklace Kit

Fail

Demand is soft, at -37.9% this quarter, so Charm Necklace Kit is a Fail.

Flapen Score
40
40 / 100
Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 46
Market size
$31K/yr89K searches / yr
90-day growth
-37.9%search demand this quarter
Competition
59%top-5 click share · 18 brands · 22 sellers

Flapen Score

Charm Necklace Kit against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Charm Necklace Kit is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charm Necklace Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Charm Necklace Kit 89K times last year and spent an estimated $31K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Feb. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-37.9%
Conversion, latest week
1.7%
Market size, estimated
$31Ka year
Peak month
February1.9× the quietest month
Top search term
charm necklace kit58K searches a year

02 · Price

A sale here is worth $20.23.

Listings sell for $20.23 on average, from $6.77 to $30.70. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $20.23 that is $0 to $2K a year per listing.

Average price
$20.23inside the $15 to $100 sweet spot
Price range
$6.77–$30.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #360 within Charms. It carries 979 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#360in Charms
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
979per listing
Listings tracked
21

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Charm Necklace Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 flat

Sellers

22

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

30%

  • Brand 119%
  • Brand 216%
  • Brand 313%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Charm Necklace Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Search terms

Top Charm Necklace Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charm necklace kit58K/yr
  • charm necklace making kit11K/yr
  • gold charm bracelet kit7K/yr
  • charm bracelet making kit gold4K/yr
  • diy charm necklace kit4K/yr
  • gold charm bracelet making kit3K/yr
  • charm necklace for women kit1K/yr

Reviews and returns

What reviews say buyers love and hate about Charm Necklace Kit

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Quality-Overall”
2.2%of orders come back
“Not like STELLAR quality”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Charm Necklace Kit questions

Answered from the same tracked data.