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Charcoal Pencils

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -23.5% this quarter, so Charcoal Pencils is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 46
Market size
$538K/yr359K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
54%top-5 click share · 17 brands · 54 sellers

Flapen Score

Charcoal Pencils against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Charcoal Pencils is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charcoal Pencils market on Amazon at a glance

Shoppers on Amazon United States searched for Charcoal Pencils 359K times last year and spent an estimated $538K. The top 5 brands take 72% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 359K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $538K a year.

Searches, last 12 months
359K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
7.7%
Market size, estimated
$538Ka year
Peak month
December2.6× the quietest month
Top search term
charcoal pencils225K searches a year

02 · Price

A sale here is worth $19.38.

Listings sell for $19.38 on average, from $5.49 to $212.74. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $19.38 that is $19K to $24K a year per listing.

Average price
$19.38inside the $15 to $100 sweet spot
Price range
$5.49–$212.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$19K–$24K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #120 within Drawing. It carries 3,758 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#120in Drawing
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
3,758per listing
Listings tracked
29

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Charcoal Pencils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

54

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

23%

  • Brand 124%
  • Brand 224%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Charcoal Pencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top Charcoal Pencils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charcoal pencils225K/yr
  • charcoal pencils for drawing72K/yr
  • charcoal pencil26K/yr
  • charcoal pencil set18K/yr
  • charcoal pencils for artists6K/yr
  • soft charcoal pencils4K/yr
  • charcoal drawing pencils4K/yr
  • charcoal pencils set4K/yr

Reviews and returns

What reviews say buyers love and hate about Charcoal Pencils

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Advertised Vs Actual Product”
0.7%of orders come back
“Which is not shown in the pictures”
A buyer, on “Advertised Vs Actual Product”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Charcoal Pencils questions

Answered from the same tracked data.