charcoal pencils
Worth a lookShows low returns (0.7%), but soft demand (-23.5% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$19.38avg listing price — sweet spot $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Market size
Good$538K$538K/yr · 359K searches
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.49–$212.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,758.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, charcoal pencils is a $538K/yr Amazon United States market (359K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
charcoal pencils market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- $581K–$775K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #120
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 0.4%
- Avg brand age
- 77 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
54
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
54%
Top 20: 91%
Open market
23%
- Aenir24%
- Brusarth24%
- PANDAFLY11%
- MARKART7%
- Winsor & Newton6%
- Amazon Basics5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.6×
Top charcoal pencils search terms
- charcoal pencils225K/yr
- charcoal pencils for drawing72K/yr
- charcoal pencil26K/yr
- charcoal pencil set18K/yr
- charcoal pencils for artists6K/yr
- soft charcoal pencils4K/yr
- charcoal drawing pencils4K/yr
- charcoal pencils set4K/yr
Top charcoal pencils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aenir Charcoal Pencils for Drawing Set of 22 Professional Drawing Sketch Pencils Charcoal Art Supplies for Sketching Shading Artist Charcoal Supplies for Beginners & Pro Artists.
Aenir$10.984.8★729 rev
Brusarth Professional Charcoal Pencils Drawing Set - 6 Pieces Soft Medium and Hard Charcoal Pencils for Drawing Sketching Shading
Brusarth$5.494.7★1,100 rev
Aenir Charcoal Pencils for drawing Set of 12 Charcoal Drawing Pencils (S-Soft Soft Medium Hard) Art Supplies for Artist Sketching Shading
Aenir$6.804.6★284 rev
PANDAFLY Drawing Sketching Pencil Set 22 Piece Pro Art Pencil Kit - Graphite Pencils (12B-2H) Black and White Charcoal Pencils Charcoal Sticks Stumps Eraser Sharpeners
PANDAFLY$8.814.8★3,429 rev
Winsor & Newton Studio Collection 6 Count Charcoal Pencils
Winsor & Newton$8.894.7★6,764 rev
Newest
by launch dateAenir Charcoal Pencils for drawing Set of 12 Charcoal Drawing Pencils (S-Soft Soft Medium Hard) Art Supplies for Artist Sketching Shading
Aenir$6.80284 rev
Amazon Basics Sketch and Drawing Art Supply Kit 17-Piece Charcoal and Pencil Set Black White
Amazon Basics$212.7434,230 rev
GETHPEN 27 Piece Charcoal Drawing Set - Professional Black & White Charcoal Pencils for Sketching Shading & Blending Graphite Sticks with Artist Art Supplies Kit (Beginners & Professionals)
GETHPEN$9.14562 rev
Brusarth Charcoal Pencils for Drawing Set of 26 Professional Drawing Sketch Pencils Art Supplies for Sketching Shading Blending Artist Pencils for Beginners & Pro Artists
Brusarth$9.41343 rev
KALOUR PDAS 22pcs Charcoal Drawing Set Professional Art Supplies Black & White Charcoal Pencils for Drawing Sketching Shading Blending Artist Pencils for Beginners & Pro Artists
KALOUR PDAS$9.08590 rev
Trending
90-day click momentumWinsor & Newton Studio Collection 6 Count Charcoal Pencils
Winsor & Newton$8.894.7★
Faber-Castell Charcoal Sketch Set - 7 Piece Charcoal and Pastel Art Supplies Set
Faber-Castell$9.144.4★
Amazon Basics Sketch and Drawing Art Supply Kit 17-Piece Charcoal and Pencil Set Black White
Amazon Basics$212.744.7★
Aenir Charcoal Pencils for drawing Set of 12 Charcoal Drawing Pencils (S-Soft Soft Medium Hard) Art Supplies for Artist Sketching Shading
Aenir$6.804.6★
MARKART Charcoal Pencils for Drawing 10 Pack Black & White Charcoal Pencils for Sketching Shading Blending Artist Pencil for Beginners & Artists
MARKART$6.534.7★
What buyers say about charcoal pencils
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“Great for drawing”
“Great value”
“As advertised”
“The accuracy of the colors are amazing”
“Nice set of pencils”
“easy to use”
“They are so smooth”
“do not break easily”
“So fun for my 10 year old”
What buyers complain about
“Which is not shown in the pictures”
“Other half just breaks immediately when trying hard to sharpen it”
“kneaded eraser unusable”
“Pencils are garbage”
“the colors could be brighther”
“The string to pull them starts a few rolls down so getting those first ones off is really a pain”
“Much smaller than thought”
“It broke apart”
“too costly”
“Well...when i try to sharpen the pencils the tips keep breaking off”
Top return reasons
Common questions
- Is charcoal pencils profitable to sell on Amazon United States?
- The niche generates $538K/yr across 29 tracked products. 90-day search growth is -23.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the charcoal pencils niche?
- 17 brands and 54 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in charcoal pencils?
- Top complaints mined from reviews: Advertised Vs Actual Product, Sharpness, Erasability. The return rate is 0.7%.
- When does demand for charcoal pencils peak?
- Demand peaks in Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the charcoal pencils niche?
- Listings span $5.49–$212.74; the average listing price is $19.38 (sweet spot $15–$100). The average incumbent carries 3,758 reviews — the moat a new listing must climb.