chalk pastels
Worth a lookShows low returns (1.1%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$18.76avg listing price — sweet spot $15–$100
Price range
Great$6.87–$58.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Market size
Good$476K$476K/yr · 491K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay3,340.8avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, chalk pastels is a $476K/yr Amazon United States market (491K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
chalk pastels market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $563K–$750K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 1.3%
- Avg brand age
- 68 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
61
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
14%
- Artecho29%
- MUNGYO21%
- HA SHI12%
- KINGART11%
- Mont Marte7%
- COLOUR BLOCK7%
- Open — no brand owns it (4 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top chalk pastels search terms
- soft pastels134K/yr
- chalk pastels159K/yr
- pastel chalk30K/yr
- soft pastels for artists32K/yr
- soft pastel19K/yr
- soft chalk pastels12K/yr
- chalk pastels for artists15K/yr
- chalk pastel13K/yr
- soft pastel chalk7K/yr
- chalk art8K/yr
Top chalk pastels products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Artecho 50pcs Soft Pastels 48 Colors Including 4 Fluorescent Colors Extra Free Black & White Square Chalk for Drawing Blending Layering Shading Pastels Art Supplies
Artecho$11.224.6★2,915 rev
MUNGYO Soft Pastel Set 64 Vibrant Colors for Artists | Smooth & Blendable | Square Shape
MUNGYO$10.284.6★12,604 rev
HA SHI Soft Chalk Pastels 24 Assorted Colors Soft Art Supplies for Artists Professional Drawing Media Stick Pastel for Advanced Users DIY Beauty Nail Art Pan Chalk Pastels
HA SHI$13.304.6★9,059 rev
Mont Marte Soft Pastels in Tin Box Signature 48pc 48 Assorted Colors Vibrant Pastel Sticks Great Blending Comes in Storage Case Ideal for Art Craft Coloring and Sketching
Mont Marte$19.484.7★1,261 rev
MUNGYO Soft Pastel 64 Color Set Square Chalk (US English Version)
MUNGYO$11.304.6★12,604 rev
Newest
by launch date
Fantastory Short Soft Chalk Pastels Set 66 Sticks Includes 4 Fluorescent Colors; Non Toxic Soft Pastels for Artists Beginners Drawing Blending Layering Christmas Art Supplies
Fantastory$13.46130 rev
Artecho 50pcs Soft Pastels 48 Colors Including 4 Fluorescent Colors Extra Free Black & White Square Chalk for Drawing Blending Layering Shading Pastels Art Supplies
Artecho$11.222,915 rev
KINGART 64-Piece Chalk Pastels Set - Vibrant Colors Acid-Free and Non-Toxic Ideal for Drawing Blending and Shading Perfect for Artists Students Beginners and Creative Projects
KINGART$11.43232 rev
Fantastory Long Soft Chalk Pastels Set 72 Sticks Includes 5 Fluorescent Colors; Non Toxic Soft Pastels for Artists Beginners;Classroom; Drawing Blending Layering;Christmas Art Supplies
Fantastory$23.95262 rev
MUNGYO Gallery Artists Soft Oil Pastels Professional 48 Assorted Colors Vibrant and Blendable
MUNGYO$21.635,290 rev
Trending
90-day click momentumKINGART 64-Piece Chalk Pastels Set - Vibrant Colors Acid-Free and Non-Toxic Ideal for Drawing Blending and Shading Perfect for Artists Students Beginners and Creative Projects
KINGART$11.434.4★
Non Toxic Mungyo Soft Pastel Set of 48 Assorted Colors Square Chalk(US English Version) - New Version
MUNGYO$9.214.6★
KINGART StudioColored Pastels Colored Square Chalk 48 Piece
KINGART$9.264.4★
HA SHI Soft Chalk Pastels 24 Assorted Colors Soft Art Supplies for Artists Professional Drawing Media Stick Pastel for Advanced Users DIY Beauty Nail Art Pan Chalk Pastels
HA SHI$13.304.6★
COLOUR BLOCK Soft Pastels for Artists - 80 Colors Square Chalk Soft Pastels Art Set in CARBON Box - Vibrant Pigments Art Kit for Painting Drawing Sketching Hobbyist.
COLOUR BLOCK$40.104.7★
What buyers say about chalk pastels
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are beautiful”
“High quality at a budget price”
“Very affordable”
“They're very soft and creamy,”
“easy to use”
“As advertised”
“Perfect and none broken”
“lovely to draw with”
“Great texture”
“good starting point for painting with oil pastels”
What buyers complain about
“Not the best chalk color”
“Break easily,”
“Extremely small”
“They are so incredibly hard and crumbly”
“Not chalky enough”
“some seem dried out”
“Pigment not the best”
“Do not trust this manufacturer”
“Just hard to store”
“A little dusty and dirty,”
Top return reasons
Common questions
- Is chalk pastels profitable to sell on Amazon United States?
- The niche generates $476K/yr across 20 tracked products. 90-day search growth is +2.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the chalk pastels niche?
- 10 brands and 61 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in chalk pastels?
- Top complaints mined from reviews: Color, Durability, Size-Overall. The return rate is 1.1%.
- When does demand for chalk pastels peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the chalk pastels niche?
- Listings span $6.87–$58.25; the average listing price is $18.76 (sweet spot $15–$100). The average incumbent carries 3,341 reviews — the moat a new listing must climb.