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Chalk Pastels

Maybe

An estimated 1.1% of orders come back. But the products selling today already average 4.6★, so Chalk Pastels is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 46
Market size
$476K/yr491K searches / yr
90-day growth
+2.9%search demand this quarter
Competition
56%top-5 click share · 10 brands · 61 sellers

Flapen Score

Chalk Pastels against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Chalk Pastels is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chalk Pastels market on Amazon at a glance

Shoppers on Amazon United States searched for Chalk Pastels 491K times last year and spent an estimated $476K. The top 5 brands take 79% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 491K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $476K a year.

Searches, last 12 months
491K
Growth, 90 days vs prior 90
+2.9%
Conversion, latest week
5.2%
Market size, estimated
$476Ka year
Peak month
December1.2× the quietest month
Top search term
soft pastels134K searches a year

02 · Price

A sale here is worth $18.76.

Listings sell for $18.76 on average, from $6.87 to $58.25. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $18.76 that is $28K to $38K a year per listing.

Average price
$18.76inside the $15 to $100 sweet spot
Price range
$6.87–$58.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$28K–$38K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #36 within Drawing. It carries 3,341 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#36in Drawing
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
3,341per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Chalk Pastels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

61

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

14%

  • Brand 129%
  • Brand 221%
  • Brand 312%
  • Brand 411%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (4 brands, 14%)

Demand

Chalk Pastels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Chalk Pastels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soft pastels134K/yr
  • chalk pastels159K/yr
  • pastel chalk30K/yr
  • soft pastels for artists32K/yr
  • soft pastel19K/yr
  • soft chalk pastels12K/yr
  • chalk pastels for artists15K/yr
  • chalk pastel13K/yr
  • soft pastel chalk7K/yr
  • chalk art8K/yr

Reviews and returns

What reviews say buyers love and hate about Chalk Pastels

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Color”
22%of negative reviews mention “Color”
1.1%of orders come back
“Not the best chalk color”
A buyer, on “Color”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Chalk Pastels questions

Answered from the same tracked data.