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Chalk Paint Wax

Fail

The average product has 5,149 reviews to catch up to, so Chalk Paint Wax is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$162K/yr98K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
58%top-5 click share · 14 brands · 55 sellers

Flapen Score

Chalk Paint Wax against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Chalk Paint Wax is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chalk Paint Wax market on Amazon at a glance

Shoppers on Amazon United States searched for Chalk Paint Wax 98K times last year and spent an estimated $162K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
8.2%
Market size, estimated
$162Ka year
Peak month
October1.8× the quietest month
Top search term
chalk paint wax28K searches a year

02 · Price

A sale here is worth $20.17.

Listings sell for $20.17 on average, from $7.13 to $37.46. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $20.17 that is $5K to $10K a year per listing.

Average price
$20.17inside the $15 to $100 sweet spot
Price range
$7.13–$37.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #90 within Painting. It carries 5,149 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
95%
Out of stock, average day
2.0%
Average rank
#90in Painting
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
5,149per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Chalk Paint Wax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 flat

Sellers

55

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

18%

  • Brand 126%
  • Brand 225%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Chalk Paint Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct · busiest ÷ quietest = 1.8×

Search terms

Top Chalk Paint Wax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chalk paint wax28K/yr
  • annie sloan wax11K/yr
  • chalk paint wax sealer6K/yr
  • chalk paint sealer7K/yr
  • annie sloan clear wax8K/yr
  • wax for chalk paint5K/yr
  • clear wax for chalk paint5K/yr
  • finishing wax for chalk paint5K/yr
  • chalk paint sealer top coat4K/yr
  • clear furniture wax3K/yr

Reviews and returns

What reviews say buyers love and hate about Chalk Paint Wax

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
2.1%of orders come back
“Too small”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Chalk Paint Wax questions

Answered from the same tracked data.