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Chalk Paint Brush

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -2.5% this quarter, so Chalk Paint Brush is a Maybe.

Flapen Score
56
56 / 100
Top 10% of 4,656 Arts, Crafts & Sewing niches · +10 vs the category median of 46
Market size
$398K/yr401K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
39%top-5 click share · 22 brands · 59 sellers

Flapen Score

Chalk Paint Brush against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Chalk Paint Brush is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chalk Paint Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Chalk Paint Brush 401K times last year and spent an estimated $398K. The top 5 brands take 83% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 401K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $398K a year.

Searches, last 12 months
401K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
4.3%
Market size, estimated
$398Ka year
Peak month
February1.8× the quietest month
Top search term
dixie belle paint90K searches a year

02 · Price

A sale here is worth $23.13.

Listings sell for $23.13 on average, from $4.42 to $47.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $23.13 that is $6K to $12K a year per listing.

Average price
$23.13inside the $15 to $100 sweet spot
Price range
$4.42–$47.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #137 within Painting. It carries 5,785 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#137in Painting
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
5,785per listing
Listings tracked
50

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Chalk Paint Brush products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

$0$12K$24K$36K$48K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

59

Est. top-5 brand share

83%

Top 20: 99%

Est. top-5 click share

39%

Top 20: 76%

Open market

14%

  • Annie Sloan31%
  • Dixie Belle Paint Company25%
  • Mister Rui11%
  • MODERN ART SUPPLIES A PRODUCT OF SMARTVISION CO10%
  • YiBaiBrush7%
  • Coltree3%
  • Open — no brand owns it (16 brands, 14%)

Demand

Chalk Paint Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Chalk Paint Brush search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dixie belle paint90K/yr
  • annie sloan chalk paint77K/yr
  • chalk paint brush50K/yr
  • dixie belle chalk paint42K/yr
  • chalk paint brushes16K/yr
  • chalk brush10K/yr
  • wax brush17K/yr
  • dixie belle17K/yr
  • annie sloan chalk paint colors13K/yr
  • chalk paint brushes for furniture11K/yr

Reviews and returns

What reviews say buyers love and hate about Chalk Paint Brush

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Paint Quality”
0.9%of orders come back
“Almost half the can of paint was lost”
A buyer, on “Paint Quality”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Chalk Paint Brush questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data