Chalk Paint

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $434K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-5.0%

Conversion, latest week

2.1%

Market size, estimated

$434Ka year

Peak month

September1.8× the quietest month

Top search term

chalk paint626K searches a year

Listings sell for $18.40 on average, from $1.90 to $52.10. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $18.40 that is $9K to $14K a year per listing.

Average price

$18.40inside the $15 to $100 sweet spot

Price range

$1.90–$52.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$9K–$14K

Returns

1.8%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #107 within Painting. It carries 11,390 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

6.4%

Average rank

#107in Painting

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

11,390per listing

Listings tracked

31

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months