Chalk Couture
FailShoppers spend an estimated $22K a year here, so Chalk Couture is a Fail.
- Flapen Score
- 47 / 100Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 4647
- Market size
- $22K/yr44K searches / yr
- 90-day growth
- -15.5%search demand this quarter
- Competition
- 42%top-5 click share · 10 brands · 49 sellers
Flapen Score
Chalk Couture against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Chalk Couture is stronger. Inside it, weaker.
Market
The Chalk Couture market on Amazon at a glance
Shoppers on Amazon United States searched for Chalk Couture 44K times last year and spent an estimated $22K. The top 5 brands take 91% of clicks. Demand peaks in Sep–Oct. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- -15.5%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $22Ka year
- Peak month
- October2.3× the quietest month
- Top search term
- chalk paste27K searches a year
02 · Price
A sale here is worth $21.72.
Listings sell for $21.72 on average, from $6.11 to $69.47. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $21.72 that is $0 to $2K a year per listing.
- Average price
- $21.72inside the $15 to $100 sweet spot
- Price range
- $6.11–$69.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #652 within Paper & Paper Crafts. It carries 424 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #652in Paper & Paper Crafts
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 424per listing
- Listings tracked
- 43
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Chalk Couture products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BOOLOOEN 15 Jars Chalk Paste Paint Set Fabric Silk Screen Printing Ink Adhesive Stencil Paint DIY Home Decor Mesh Transfers Paste Painting on Wood Chalkboard Furniture Crafts Art Paste Supplies
- Price
- $36.44
- Rating
- 4.4/5
- Reviews
- 282
- Age
- 3y ago

BOOLOOEN Chalk Stencils Paste Self-Adhesive Screen Ink Reusable Screen Paste Transfer Tool 2 Cans of Chalk Ink and 2 Screen Printing Squeegees.
- Price
- $9.55
- Rating
- 4.2/5
- Reviews
- 146
- Age
- 3y ago

BOOLOOEN Chalk Paste Paint Kit - 6 Colors with 3 Squeegees Non-Toxic DIY Stencil Paint for Wood Fabric T-Shirts Walls - Craft Paint for Home Decor Furniture Signs & Art
- Price
- $18.21
- Rating
- 4.4/5
- Reviews
- 241
- Age
- 2y ago

DGAGA 12 Color Chalk Paste Set Screen Printing Ink Starter Chalk Paste Paint for Stencil Self Adhesive Silk Screen Stencils Paste Chalkboard Paint for Silk Screen Transfers DIY Home Art Craft 10G/Jar
- Price
- $16.44
- Rating
- 3.7/5
- Reviews
- 86
- Age
- 3y ago

DGAGA 8PCS Chalk Paste with Mini Squeegees Screen Printing Ink Chalk Paste Paint for Stencil Reusable Self Adhesive Silk Screen Stencils Paste Starter Kit Chalkboard Paint for Craft DIY Home 50g/Jar
- Price
- $18.35
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 2y ago
Trending
estimated 90-day click momentum
Chalk-Tique Powder Additive Transforms Regular Paint Into Chalk Paint for Crafts Furniture and Your DIY Projects Great For Americana Decor
- Price
- $11.64
- Rating
- 4.5/5
- Reviews
- 808
- Age
- 9y ago

BOOLOOEN 8PCS Chalk Paste with 4 Mini Squeegees Screen Printing Ink Chalk Paint for Stencils Self-Adhesive Screen Stencil Paste Starter Kit Chalkboard Paint for Handmade DIY Home Art 50 g/jar
- Price
- $22.70
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 1y ago

JAJADO Chalk Paste Paint for Silk Screen Stencils White Chalk Paint Screen Printing Ink Set Reusable Chalk Paste Stencils Paint for Painting on Furniture Transfers Wood Chalkboard Home Decor
- Price
- $6.42
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 5y ago

The Crafters Workshop Stencil Butter - Coastal Acrylic Paint Set - Boutique Metallic Texture Paste for Art Canvas Journals & Cards - 4 x 2oz Jars
- Price
- $25.76
- Rating
- 4.8/5
- Reviews
- 282
- Age
- 2y ago

JAJADO Chalk Paste Fabric Screen Printing Ink Chalk Paste Paint Stencils Paste Ink Self Adhesive Silk Screen Transfer Paint for Wood T-Shirt Cup Chalkboard DIY Home Decor
- Price
- $18.31
- Rating
- 4.7/5
- Reviews
- 562
- Age
- 3y ago
Newest
by launch date
BOOLOOEN 24 Chalk Paste Paint Chalk Art Paste for Drawing on Wooden Boards and T-Shirts
- Price
- $69.47
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 1y ago

BOOLOOEN 8PCS Chalk Paste with 4 Mini Squeegees Screen Printing Ink Chalk Paint for Stencils Self-Adhesive Screen Stencil Paste Starter Kit Chalkboard Paint for Handmade DIY Home Art 50 g/jar
- Price
- $22.70
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 1y ago

Bluebird Thick Modeling Paste White 5.3 Oz / 150gm - High Density Acrylic Medium for Texture Thickness and Dimension Additive
- Price
- $7.25
- Rating
- 4.6/5
- Reviews
- 1,554
- Age
- 2y ago

15-ColorChalk Paste Set Premium Chalk Ink & Screen Printing Paint Kit for Silk Screen Stencils Wood Fabric Furniture & Home Decor Crafts
- Price
- $38.26
- Rating
- 4.5/5
- Reviews
- 113
- Age
- 2y ago

BOOLOOEN Chalk Paste Paint Kit - 6 Colors with 3 Squeegees Non-Toxic DIY Stencil Paint for Wood Fabric T-Shirts Walls - Craft Paint for Home Decor Furniture Signs & Art
- Price
- $18.21
- Rating
- 4.4/5
- Reviews
- 241
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
49
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 77%
Open market
6%
- BOOLOOEN48%
- DGAGA22%
- Ranger7%
- JAJADO7%
- The Crafter's Workshop6%
- BLUEBIRD3%
- Open — no brand owns it (4 brands, 6%)
Demand
Chalk Couture search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.3×
Search terms
Top Chalk Couture search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chalk paste27K/yr
- stencil paste7K/yr
- chalk couture paste3K/yr
- chalk paste paint for stencils6K/yr
- chalk couture ink1K/yr
Reviews and returns
What reviews say buyers love and hate about Chalk Couture
We read the reviews and the return reasons for every product selling here.
“The bad news is it dries out so quickly that you end up throwing out half the jar”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chalk Couture questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









