Chalk Couture
FailShoppers spend an estimated $22K a year here, so Chalk Couture is a Fail.
- Flapen Score
- 47 / 100Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 4647
- Market size
- $22K/yr44K searches / yr
- 90-day growth
- -15.5%search demand this quarter
- Competition
- 42%top-5 click share · 10 brands · 49 sellers
Flapen Score
Chalk Couture against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Chalk Couture is stronger. Inside it, weaker.
Market
The Chalk Couture market on Amazon at a glance
Shoppers on Amazon United States searched for Chalk Couture 44K times last year and spent an estimated $22K. The top 5 brands take 91% of clicks. Demand peaks in Sep–Oct. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- -15.5%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $22Ka year
- Peak month
- October2.3× the quietest month
- Top search term
- chalk paste27K searches a year
02 · Price
A sale here is worth $21.72.
Listings sell for $21.72 on average, from $6.11 to $69.47. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $21.72 that is $0 to $2K a year per listing.
- Average price
- $21.72inside the $15 to $100 sweet spot
- Price range
- $6.11–$69.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #652 within Paper & Paper Crafts. It carries 424 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #652in Paper & Paper Crafts
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 424per listing
- Listings tracked
- 43
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Chalk Couture products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
49
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
42%
Top 20: 77%
Open market
6%
- Brand 148%
- Brand 222%
- Brand 37%
- Brand 47%
- Brand 56%
- Brand 63%
- Open — no brand owns it (4 brands, 6%)
Demand
Chalk Couture search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.3×
Search terms
Top Chalk Couture search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chalk paste27K/yr
- stencil paste7K/yr
- chalk couture paste3K/yr
- chalk paste paint for stencils6K/yr
- chalk couture ink1K/yr
Reviews and returns
What reviews say buyers love and hate about Chalk Couture
We read the reviews and the return reasons for every product selling here.
“The bad news is it dries out so quickly that you end up throwing out half the jar”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chalk Couture questions
Answered from the same tracked data.