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Ceramic Mugs to Paint

Fail

Shoppers spend an estimated $32K a year here, so Ceramic Mugs to Paint is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$32K/yr141K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
61%top-5 click share · 21 brands · 25 sellers

Flapen Score

Ceramic Mugs to Paint against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Ceramic Mugs to Paint is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ceramic Mugs to Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Ceramic Mugs to Paint 141K times last year and spent an estimated $32K. The top 5 brands take 71% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
0.9%
Market size, estimated
$32Ka year
Peak month
December5.9× the quietest month
Top search term
mug painting kit24K searches a year

02 · Price

A sale here is worth $24.68.

Listings sell for $24.68 on average, from $6.19 to $47.20. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $24.68 that is $2K to $6K a year per listing.

Average price
$24.68inside the $15 to $100 sweet spot
Price range
$6.19–$47.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #2,425 within Ceramics & Pottery. It carries 718 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
97%
Out of stock, average day
13.2%
Average rank
#2,425in Ceramics & Pottery
Average rating
3.97 starsAmazon United States average 4.42 stars
Average reviews
718per listing
Listings tracked
29

04 · Newcomers

2 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Ceramic Mugs to Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 flat

Sellers

25

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

61%

Top 20: 92%

Open market

25%

  • Brand 136%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 64%

Demand

Ceramic Mugs to Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KBlack Friday '24Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMayAug

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Ceramic Mugs to Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mug painting kit24K/yr
  • ceramic mugs to paint11K/yr
  • paint your own mug11K/yr
  • paintable mugs11K/yr
  • paintable coffee mugs7K/yr
  • mug decorating kit8K/yr
  • mugs to paint7K/yr
  • ceramic mug painting kit4K/yr
  • mug painting kit for adults9K/yr
  • diy mug5K/yr

Reviews and returns

What reviews say buyers love and hate about Ceramic Mugs to Paint

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Gifting Purpose”
20%of negative reviews mention “Paint Quality”
1.8%of orders come back
“Paint washed off”
A buyer, on “Paint Quality”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ceramic Mugs to Paint questions

Answered from the same tracked data.