Is cedarwood essential oil profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +173.4%. Flapen's verdict: Launch it (76/100).

How competitive is the cedarwood essential oil niche?

23 brands and 44 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in cedarwood essential oil?

Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 1.2%.

When does demand for cedarwood essential oil peak?

Demand peaks in May–Jun; the busiest month runs 2.6× the quietest.

What does it cost to enter the cedarwood essential oil niche?

Listings span $4.90–$89.58; the average listing price is $14.82 (sweet spot $15–$100). The average incumbent carries 3,738 reviews — the moat a new listing must climb.

cedarwood essential oil

Launch it

A $1.1M/yr market growing +173.4% this quarter with returns at 1.2% — clears our launch bar.

Growth

Incredible+173.4%

90-day search growth — must beat 0% to launch

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Returns

Great1.2%

return rate — above 6% kills the launch gate

Price range

Great$4.90–$89.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.1M

$1.1M/yr · 619K searches

Avg price

Good$14.82

avg listing price — sweet spot $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,738.07

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, cedarwood essential oil is a $1.1M/yr Amazon United States market (619K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in May–Jun. Verdict: Launch it — 76/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 80K–100K; avg 3,000–4,000/product
Revenue / yr: $1.2M–$1.5M; units × avg price
Launch success: —; 0 of 1 new (360d)
Conversion rate: 12.3%
Avg BSR: #61
Page quality: 0%
Prime: 96%
Sponsored: 81%
Out of stock: 1.3%
Avg brand age: 64 months
Avg seller age: 166 days

Competition

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

54%

Top 20: 93%

Open market

33%

Handcraft Blends19%
NaturoBliss14%
Majestic Pure11%
Cliganic11%
KUKKA essential oils6%
HIQILI5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +173.4% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.6×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Handcraft Blends Cedarwood Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance

Handcraft Blends$9.874.4★1,483 rev

NaturoBliss Cedarwood Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance

NaturoBliss$9.304.6★864 rev

Cliganic Organic Cedarwood Essential Oil - 100% Pure Natural Undiluted for Aromatherapy Diffuser | Non-GMO Verified

Cliganic$9.913.9★1,128 rev

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Cedarwood Essential Oil Cedarwood Oil 4 Fl Oz

Majestic Pure$10.804.2★3,701 rev

100% Pure Cedarwood Oil - 4 Fl Oz Cedarwood Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent

KUKKA essential oils$9.954.4★650 rev

Newest

by launch date

Wuvezrub Cedarwood Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Cedarwood

Wuvezrub$5.9764 rev

11mo ago

SU JUABA Cedarwood Essential Oil 4 Oz Aromatherapy Oil for Hair Massage Relaxation & Skin Care - 118ML

SU JUABA$8.66203 rev

1y ago

Handcraft Blends Organic Cedarwood Essential Oil 1 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy

Handcraft Blends$12.98505 rev

1y ago

Carno Calm Organic Cedarwood Essential Oil 50ml : 100% Pure & Natural Cedarwood Oil for Hair | for Skin Diffuser Soaps & Candles | 1.7 fl oz

Carno Calm$9.484,023 rev

1y ago

Handcraft Blends Cedarwood Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance

Handcraft Blends$9.871,483 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell49%

“Amazing scent”

Quality-Overall15%

“Excellent Quality Product”

Value For Money5%

“Well worth the money”

Pest/Insect Control4%

“Keeps pests away”

Advertised Vs Actual Product2%

“As advertised”

Size-Overall2%

“Good size”

Strength2%

“Cedarwood essential oil is a powerful”

Ingredients-Overall1%

“The product is great”

Efficiency1%

“this worked great”

Ease Of Use1%

“Very easy to use”

What buyers complain about

Smell63%

“Artificial smell”

Value For Money3%

“Waste of money”

Functionality-Overall3%

“for my purpose this did not do the job”

Strength3%

“Not strong”

Quality-Overall3%

“Low quality”

Dilute/Watery2%

“This is a watery product, poor quality and strength”

Size-Overall2%

“Small container”

Ingredients-Overall1%

“This product is harmful”

Natural Ingredients1%

“They were definitely not 100 percent natural oils”

Pest/Insect Control1%

“Does not kill ticks”

Top return reasons

Smell74%

Advertised Vs Actual Product7%

Leak-Proof4%

Functionality-Overall3%

Size-Overall3%

Spray/Flow2%

Value For Money2%

Quality-Overall1%

Dilute/Watery1%

Ingredients-Overall1%

Common questions

Is cedarwood essential oil profitable to sell on Amazon United States?: The niche generates $1.1M/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +173.4%. Flapen's verdict: Launch it (76/100).
How competitive is the cedarwood essential oil niche?: 23 brands and 44 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in cedarwood essential oil?: Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 1.2%.
When does demand for cedarwood essential oil peak?: Demand peaks in May–Jun; the busiest month runs 2.6× the quietest.
What does it cost to enter the cedarwood essential oil niche?: Listings span $4.90–$89.58; the average listing price is $14.82 (sweet spot $15–$100). The average incumbent carries 3,738 reviews — the moat a new listing must climb.

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cedarwood essential oil

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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