red white and blue ribbon
Worth a lookShows demand growing +522.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+522.1%90-day search growth — must beat 0% to launch
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great222.87avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.44avg listing price — sweet spot $15–$100
Market size
Good$354K$354K/yr · 585K searches
Price range
Okay$3.95–$23.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, red white and blue ribbon is a $354K/yr Amazon United States market (585K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 74/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
red white and blue ribbon market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- $373K–$498K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #1,015
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 7.6%
- Avg brand age
- 26 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
67 rising
Sellers
76
Top-5 brand share
36%
Top 20: 72%
Top-5 click share
19%
Top 20: 43%
Open market
60%
- Ribbli15%
- KINGLAKE6%
- Habbiful6%
- DECYOOL6%
- Morex Ribbon4%
- WILLBOND4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +522.1% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 22.7×
Top red white and blue ribbon search terms
- patriotic ribbon145K/yr
- red white and blue ribbon122K/yr
- 4th of july ribbon55K/yr
- red white blue ribbon54K/yr
- patriotic ribbon wired29K/yr
- patriotic wired ribbon25K/yr
- fourth of july ribbon21K/yr
- american flag ribbon21K/yr
- patriotic ribbon for wreath12K/yr
- americana ribbon11K/yr
Top red white and blue ribbon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Habbiful 4th of July Ribbon Patriotic Wired Ribbons for Crafts Wrapping Wreath Bows Red White Blue Ribbon Vintage American Flag Ribbons for 250th Anniversary Memorial Day Decoration 2.5x 10 Yards
Habbiful$9.914.8★257 rev
Red White Blue Striped Grosgrain Ribbon Use for Memorial Day Gift Wrapping Party Decoration DIY Crafting and Sewing (3/8 Inch x 50 Yard Red White Blue)
WILLBOND$8.604.8★427 rev
DECYOOL Patriotic Ribbon 6 Rolls 60 Yards Red White Blue Grosgrain Ribbons
DECYOOL$11.284.6★321 rev
Large Patriotic Ribbon Bow 4th of July Red White and Blue Bows Clip-On Star Sash Patriotic Wreaths for Front Door Indoor Outdoor Memorial Day Decoration
AZYM$19.673.7★93 rev
Ribbli Patriotic Wired Ribbon 6 Rolls Stars and Stripes/Navy and Red Star/Glitter Star Burlap Ribbon 2-1/2 Inch Total 90 Feets(30 Yards) Patriotic Ribbon for Crafts Wreath 4th of July Ribbon
Ribbli$23.644.8★164 rev
Newest
by launch date
Bllavie 2 Rolls USA 250th Anniversary Ribbons for Wreath Bows Gifts Red Blue Star Burlap Ribbons Patriotic Ribbon 4th of July Independence Day Ribbon Bow for Gift Wrapping DIY Crafts Wreath Decor
Bllavie$9.8820 rev
woric Red Gingham Ribbon 5/8 X 30 Yd Plaid Ribbon Craft Ribbons Buffalo Checker Ribbon for Picnic Party Bridal Baby Shower Wedding Decor Sewing Crafts Hair Bows Cake
woric$7.5569 rev
Ftuuo Large Patriotic Star Ribbons Bow for Wreath Red White Buffalo Plaid Fabric Ribbons Set Assorted Lace Ribbon 4th of July Clip-On Wreath Sash Ribbon Bundle for Patriotic Indoor Outdoor Decor
Ftuuo$17.4092 rev
Large Patriotic Ribbon Bow 4th of July Red White and Blue Bows Clip-On Star Sash Patriotic Wreaths for Front Door Indoor Outdoor Memorial Day Decoration
AZYM$19.6793 rev
DECYOOL Patriotic Ribbon 6 Rolls 60 Yards Red White Blue Grosgrain Ribbons
DECYOOL$11.28321 rev
Trending
90-day click momentumBllavie 2 Rolls USA 250th Anniversary Ribbons for Wreath Bows Gifts Red Blue Star Burlap Ribbons Patriotic Ribbon 4th of July Independence Day Ribbon Bow for Gift Wrapping DIY Crafts Wreath Decor
Bllavie$9.884.8★
woric Red Gingham Ribbon 5/8 X 30 Yd Plaid Ribbon Craft Ribbons Buffalo Checker Ribbon for Picnic Party Bridal Baby Shower Wedding Decor Sewing Crafts Hair Bows Cake
woric$7.554.7★
DECYOOL Patriotic Ribbon 6 Rolls 60 Yards Red White Blue Grosgrain Ribbons
DECYOOL$11.284.6★
Large Patriotic Ribbon Bow 4th of July Red White and Blue Bows Clip-On Star Sash Patriotic Wreaths for Front Door Indoor Outdoor Memorial Day Decoration
AZYM$19.673.7★
4th of July Decorations Ribbon - Red White and Blue Ribbon Decorations 4th of July Ribbons Patriotic Memorial Day Decoration 6 Rolls X 15 Feets (Total 90 Feets) DIY Patriotic Ribbons Crafts
MISS FANTASY$9.984.5★
What buyers say about red white and blue ribbon
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality & easy to work with”
“Vivid color”
“Great ribbons for decor out doors”
“Excellent value”
“Exactly as pictured”
“Easy to use”
“Thickness was perfect”
“these were just the perfect design for my kitchen”
“materials are beautiful”
“They were the perfect size”
What buyers complain about
“Not great color”
“Horrible quality”
“Bad smell”
“fairly expensive”
“Not as Advertised”
“Little smaller than expected”
“Ribbon is thin”
“the quality of material was not what I expected”
“USA ribbon graphic is not straight”
“Not bright,”
Top return reasons
Common questions
- Is red white and blue ribbon profitable to sell on Amazon United States?
- The niche generates $354K/yr across 129 tracked products. 16 of 45 products launched in the last 360 days are still selling. 90-day search growth is +522.1%. Flapen's verdict: Worth a look (74/100).
- How competitive is the red white and blue ribbon niche?
- 67 brands and 76 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 36% of demand.
- What do buyers complain about in red white and blue ribbon?
- Top complaints mined from reviews: Color, Quality-Overall, Smell. The return rate is 1.1%.
- When does demand for red white and blue ribbon peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 22.7× the quietest.
- What does it cost to enter the red white and blue ribbon niche?
- Listings span $3.95–$23.72; the average listing price is $12.44 (sweet spot $15–$100). The average incumbent carries 223 reviews — the moat a new listing must climb.