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Red White and Blue Ribbon

Pass

Red White and Blue Ribbon scores 74 out of 100, a Pass. Shoppers spend an estimated $354K a year here, search demand grew +522.1% this quarter, and an estimated 1.1% of orders come back.

Flapen Score
74
74 / 100
Top 1% of 4,656 Arts, Crafts & Sewing niches · +28 vs the category median of 46
Market size
$354K/yr585K searches / yr
90-day growth
+522.1%search demand this quarter
Competition
19%top-5 click share · 67 brands · 76 sellers

Flapen Score

Red White and Blue Ribbon against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Red White and Blue Ribbon is stronger. Inside it, weaker.

74Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red White and Blue Ribbon market on Amazon at a glance

Shoppers on Amazon United States searched for Red White and Blue Ribbon 585K times last year and spent an estimated $354K. The top 5 brands take 36% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 74 out of 100, a Pass.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 585K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +522.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $354K a year.

Searches, last 12 months
585K
Growth, 90 days vs prior 90
+522.1%
Conversion, latest week
4.9%
Market size, estimated
$354Ka year
Peak month
June22.7× the quietest month
Top search term
patriotic ribbon145K searches a year

02 · Price

A sale here is worth $12.44.

Listings sell for $12.44 on average, from $3.95 to $23.72. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $12.44 that is $3K to $6K a year per listing.

Average price
$12.44under the $15 to $100 sweet spot
Price range
$3.95–$23.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #1,015 within Trim & Embellishments. It carries 223 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
7.6%
Average rank
#1,015in Trim & Embellishments
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
223per listing
Listings tracked
129

04 · Newcomers

16 of last year's 45 launches cleared the first-year sales bar.

45 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
45
Successful launches
16Amazon's first-year sales bar
Average brand age
26 months

Products

Top Red White and Blue Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

67 rising

Sellers

76

Top-5 brand share

36%

Top 20: 72%

Top-5 click share

19%

Top 20: 43%

Open market

60%

  • Brand 115%
  • Brand 26%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Red White and Blue Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 22.7×

Search terms

Top Red White and Blue Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • patriotic ribbon145K/yr
  • red white and blue ribbon122K/yr
  • 4th of july ribbon55K/yr
  • red white blue ribbon54K/yr
  • patriotic ribbon wired29K/yr
  • patriotic wired ribbon25K/yr
  • fourth of july ribbon21K/yr
  • american flag ribbon21K/yr
  • patriotic ribbon for wreath12K/yr
  • americana ribbon11K/yr

Reviews and returns

What reviews say buyers love and hate about Red White and Blue Ribbon

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Color”
1.1%of orders come back
“Not great color”
A buyer, on “Color”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Red White and Blue Ribbon questions

Answered from the same tracked data.