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Star Stencil

Star Stencil shows demand growing +227.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

72
Worth a look

Top 1% of 4,656 Arts, Crafts & Sewing niches · +25 vs the category median of 47

Market size 36Growth 98Conversion 77Competition 82Returns 82Price range 69Avg price 48Brand share 92Review moat 82Quality gap 42
This niche Category average · 4,656 niches

Is Star Stencil profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Star Stencil is a $177K/yr Amazon United States market (199K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 72/100.

Star Stencil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +227.0% over the last 90 days and 7.5% of searches end in a purchase.

$177K

revenue / yr

Units sold / yr15K
Search volume / yr+227.0%199K
Conversion rate7.5%
Avg price$11.79

Who owns the niche?

The top 5 brands hold 43% of demand, so 57% of the market is open.

57%

open market share

Brands · sellers33 · 36
Top-5 product click share33%
Open market57%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement92%
New entrants (1y)17· 7 succeeded
Avg rating4.5★
Avg reviews363

Top Star Stencil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

$0$5K$11K$16K$21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

33 rising

Sellers

36

Top-5 brand share

43%

Top 20: 88%

Top-5 click share

33%

Top 20: 82%

Open market

52%

  • krastmon11%
  • WISYOK10%
  • Daomong8%
  • HZMM8%
  • Stencil Stop7%
  • Weysat5%

Star Stencil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume199KCVR7.5%Products37Brands33Top 5 Brands43%OOS Rate6.8%Rating4.5★Reviews363Avg BSR#604
15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.3×

Top Star Stencil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • star stencil78K/yr
  • star stencils for painting39K/yr
  • star stencils28K/yr
  • large star stencil for yard10K/yr
  • large star stencil12K/yr
  • star stencil for yard8K/yr
  • star stencil large6K/yr
  • star stencils for crafts4K/yr
  • star template7K/yr
  • stars stencil5K/yr

What reviews say buyers love and hate about Star Stencil

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Quality-Overall19%

made our yard look great

Size-Overall13%

Great sizes for all

Advertised Vs Actual Product13%

As advertised

Ease Of Use8%

Very Convenient for Quick Union Layout

Durability6%

They are durable

What buyers complain about

69% of reviews
Size-Overall25%

too small

Flatness9%

will not lay flat

Strength9%

They are very flimsy

Advertised Vs Actual Product5%

didnt show up as well as it does in the picture

Thickness5%

They are not super thick

Star Stencil return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
68%
2Functionality-Overall
5%
3Advertised Vs Actual Product
5%
4Strength
4%
5Flatness
3%

Common Star Stencil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Star Stencil 72/100 on Amazon United States — Worth a look. The niche generates $177K/yr across 37 tracked products. 7 of 17 products launched in the last 360 days are still selling. Search demand moved +227.0% over the last 90 days.
Search demand for Star Stencil on Amazon United States peaks in May–Jun–Jul, where the busiest month runs 4.3× the quietest.