Is star stencil profitable to sell on Amazon United States?

The niche generates $177K/yr across 37 tracked products. 7 of 17 products launched in the last 360 days are still selling. 90-day search growth is +227.0%. Flapen's verdict: Worth a look (72/100).

How competitive is the star stencil niche?

33 brands and 36 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in star stencil?

Top complaints mined from reviews: Size-Overall, Flatness, Strength. The return rate is 1.7%.

When does demand for star stencil peak?

Demand peaks in May–Jun–Jul; the busiest month runs 4.3× the quietest.

What does it cost to enter the star stencil niche?

Listings span $4.93–$37.81; the average listing price is $11.79 (sweet spot $15–$100). The average incumbent carries 363 reviews — the moat a new listing must climb.

star stencil

Worth a look

Shows demand growing +227.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+227.0%

90-day search growth — must beat 0% to launch

Brand share

Great43%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Review moat

Great363.49

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.7%

return rate — above 6% kills the launch gate

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.93–$37.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.79

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$177K

$177K/yr · 199K searches

According to Flapen's Amazon United States niche tracking, star stencil is a $177K/yr Amazon United States market (199K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 72/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $147K–$177K; units × avg price
Launch success: 41%; 7 of 17 new (360d)
Conversion rate: 7.5%
Avg BSR: #604
Page quality: 0%
Prime: 97%
Sponsored: 92%
Out of stock: 6.8%
Avg brand age: 35 months
Avg seller age: 185 days

Competition

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

33 rising

Sellers

Top-5 brand share

43%

Top 20: 88%

Top-5 click share

33%

Top 20: 82%

Open market

52%

krastmon11%
WISYOK10%
Daomong8%
HZMM8%
Stencil Stop7%
Weysat5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +227.0% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.3×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 37 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Star Stencil 8 Pcs Different Size Star Stencils Stars Template Stencil Large Stencil for Spray Painting Painting Template for Fabric Walls Arts Paper

krastmon$5.694.6★337 rev

Large Star Stencil Set 8 PCS Reusable Plastic Templates in Different Sizes 5 Point Stencils for Painting Spray Fabric Wall Paper Crafts DIY Home Decoration

HZMM$5.614.6★50 rev

Weysat 3 Pcs Independence Day Large Star Stencil for Yard 250th Anniversary Star Stencils Crafts Reusable for Painting on Lawn Wood Paper Fabric Glass Wall 4th of July Project

Weysat$11.244.1★50 rev

Large Star Stencil for Painting Template 5 Point Star Template Reusable Plastic Stencils for Home Decoration Arts Paper Fabric Flag(8 Sizes)

Daomong$6.404.6★544 rev

20 Pcs Star Stencils for Painting Reusable Stencils for Crafts Large Fabric Star Stencil for Crafts Home Decor on Wood Canvas Paper Fabric Walls Furniture

Matwsec$8.554.8★26 rev

Newest

by launch date

12 Pcs 4th of July Large Star Stencil for 250th Anniversary Large Stars American Flag Stencil for Painting on Yard Glass Wood Independence Day

GIFTER$21.110 rev

1mo ago

HJZHII 20 Pcs Star Stencils for Painting Reusable DIY Star Stencils Stars Background Craft Stencil Stars Drawing Template for Scrapbook Paper Canvas Fabric Wall Furniture Wood

HJZHII$8.155 rev

3mo ago

Cinnvoice 4 Pcs Large Star Stencil for Painting 12/15/18/20 Inch 4th of July Star Stencil for Yard and Lawn Reusable Plastic Templates for Walls Wood Fabric Glass DIY Art Crafts Home Decor

Cinnvoice$33.104 rev

3mo ago

12 Pcs Independence Day Star Stencils for Painting Set Reusable 4th of July Multiple Sizes Painting Templates Memorial Labor Day Patriotic Stencil Craft Drawing Templates DIY Scrapbook Wood Signs

atydkug$9.939 rev

3mo ago

Sintuff 6 Pcs 4th of July 25 Inch Large Star Stencils for Yard Lawn Patriotic Star Stencils Plastic Template for Wall Painting Reusable 250th Anniversary DIY Crafts Paint Independence Day Home Decor

Sintuff$37.816 rev

4mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“made our yard look great”

Size-Overall13%

“Great sizes for all”

Advertised Vs Actual Product13%

“As advertised”

Ease Of Use8%

“Very Convenient for Quick Union Layout”

Durability6%

“They are durable”

Value For Money5%

“affordable”

Design-Overall5%

“Great Design”

Strength4%

“Very sturdy”

Material Quality3%

“The material feels fairly thick”

Thickness3%

“I really like how thick the plastic is and how nice and clean all the lines and cutouts are”

What buyers complain about

Size-Overall25%

“too small”

Flatness9%

“will not lay flat”

Strength9%

“They are very flimsy”

Advertised Vs Actual Product5%

“didnt show up as well as it does in the picture”

Thickness5%

“They are not super thick”

Adhesion/Stickiness4%

“I don't think a basic spray adhesive will be enough to make them lie flat”

Material Quality3%

“it is a highly aggressive plastic scroll”

Quality-Overall3%

“Junk”

Flexibility3%

“do not straighten”

Ease Of Cleaning3%

“Gotta let them lay flat under some pressure for a while before applying otherwise doesnt come out clean”

Top return reasons

Size-Overall68%

Functionality-Overall5%

Advertised Vs Actual Product5%

Strength4%

Flatness3%

Value For Money3%

Material Quality2%

Flexibility1%

Quality-Overall1%

Shape/Style1%

Common questions

Is star stencil profitable to sell on Amazon United States?: The niche generates $177K/yr across 37 tracked products. 7 of 17 products launched in the last 360 days are still selling. 90-day search growth is +227.0%. Flapen's verdict: Worth a look (72/100).
How competitive is the star stencil niche?: 33 brands and 36 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in star stencil?: Top complaints mined from reviews: Size-Overall, Flatness, Strength. The return rate is 1.7%.
When does demand for star stencil peak?: Demand peaks in May–Jun–Jul; the busiest month runs 4.3× the quietest.
What does it cost to enter the star stencil niche?: Listings span $4.93–$37.81; the average listing price is $11.79 (sweet spot $15–$100). The average incumbent carries 363 reviews — the moat a new listing must climb.

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star stencil

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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