Citronella Oil
Citronella Oil clears our launch bar: a $1.1M/yr market growing +277.5% this quarter with returns at 0.4%.
Flapen Score
Top 1% of 4,656 Arts, Crafts & Sewing niches · +25 vs the category median of 47
Is Citronella Oil profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Citronella Oil is a $1.1M/yr Amazon United States market (601K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 72/100.
Citronella Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +277.5% over the last 90 days and 12.4% of searches end in a purchase.
$1.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 65% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 21 products
Top Citronella Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Handcraft Blends Citronella Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
- Price
- $9.78
- Rating
- 4.6/5
- Reviews
- 2,074
- Age
- 3y ago
HIQILI 100ML Citronella Oil for Homemade Sprays Add to Diffuser 3.38 Fl Oz
- Price
- $9.35
- Rating
- 4.6/5
- Reviews
- 1,562
- Age
- 5y ago
SU JUABA Citronella Oil 4 Fl Oz Aromatherapy Oil for Diffuser Massage Hair & Skin Care - 118ML
- Price
- $8.56
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 1y ago
TIKI Citronella Torch Fuel - 1 Gallon (128 oz.) Easy Pour Long-Lasting for Outdoor Torches & Table Torches with Citronella & Lemongrass Oil for Patio Garden & Backyard Use
- Price
- $15.33
- Rating
- 4.7/5
- Reviews
- 16,242
- Age
- 11y ago
EVOKE OCCU Citronella Oil for Cleaning Air Freshening Add to Spray and Diffuser - 4 Fl Oz
- Price
- $9.32
- Rating
- 4.6/5
- Reviews
- 822
- Age
- 4y ago
Trending
90-day click momentum
Cliganic Organic Citronella Essential Oil - 100% Pure Natural for Aromatherapy Diffuser | Non-GMO Verified
- Price
- $15.63
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 4y ago
Carno Calm Organic Citronella Essential Oil 50 Ml | USDA Certified Organic Citronella Oil | for Diffuser | for Body and Skin | Steam Distilled | Therapeutic Grade | 1.7 fl oz
- Price
- $9.42
- Rating
- 4.5/5
- Reviews
- 4,023
- Age
- 1y ago
MUNUSNA Citronella Essential Oil 100ML 100% Pure and Natural Citronella Oil Premium Grade Aromatherapy Oil for Skin Care Massage Homemade Sprays Diffuser Air Freshening Candle and Soap Making
- Price
- $7.67
- Rating
- 4.4/5
- Reviews
- 2,429
- Age
- 6mo ago
Hyoola Citronella Lamp Oil Torch Oil 1 Gallon Smokeless Insect and Mosquito Repellent Scented Paraffin Fluid for Indoor and Outdoor Lantern Use and Oil Candle
- Price
- $38.10
- Rating
- 4.5/5
- Reviews
- 1,476
- Age
- 7y ago
SU JUABA Citronella Oil 4 Fl Oz Aromatherapy Oil for Diffuser Massage Hair & Skin Care - 118ML
- Price
- $8.56
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 1y ago
Newest
by launch dateMUNUSNA Citronella Essential Oil 100ML 100% Pure and Natural Citronella Oil Premium Grade Aromatherapy Oil for Skin Care Massage Homemade Sprays Diffuser Air Freshening Candle and Soap Making
- Price
- $7.67
- Rating
- 4.4/5
- Reviews
- 2,429
- Age
- 6mo ago
SU JUABA Citronella Oil 4 Fl Oz Aromatherapy Oil for Diffuser Massage Hair & Skin Care - 118ML
- Price
- $8.56
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 1y ago
100% Pure Citronella Oil - 4 Fl Oz Citronella Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent
- Price
- $10.31
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 1y ago
Carno Calm Organic Citronella Essential Oil 50 Ml | USDA Certified Organic Citronella Oil | for Diffuser | for Body and Skin | Steam Distilled | Therapeutic Grade | 1.7 fl oz
- Price
- $9.42
- Rating
- 4.5/5
- Reviews
- 4,023
- Age
- 1y ago
Handcraft Blends Citronella Essential Oil 1 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
- Price
- $7.25
- Rating
- 4.6/5
- Reviews
- 2,074
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 rising
Sellers
23
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
31%
- Handcraft Blends31%
- HIQILI11%
- TIKI10%
- SU JUABA8%
- EVOKE OCCU5%
- TRATAK ORGANICS5%
Citronella Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.6×
Top Citronella Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- citronella oil372K/yr
- citronella essential oil147K/yr
- citronella oil mosquito repellent13K/yr
- mosquito repellent oil9K/yr
- citronella oil for skin7K/yr
- citronella essential oil organic5K/yr
- mosquito oil6K/yr
- citronella oil for candles4K/yr
- citronella oil for candle making5K/yr
- citronella essential oil pure3K/yr
What reviews say buyers love and hate about Citronella Oil
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Nice strong fragrance”
“Very effective at keeping insects”
“Excellent product”
“As Described”
“Good value for money”
What buyers complain about
80% of reviews“Bad smell”
“Don't use for mosquitoes”
“The bottle leaked”
“It Burns”
“Just ok. Doesnt completely repel and smokes a lot.”
Citronella Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
13%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Citronella Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
