Citronella Oil

Shoppers searched for this 601K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +277.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

601K

Growth, 90 days vs prior 90

+277.5%

Conversion, latest week

12.4%

Market size, estimated

$1.1Ma year

Peak month

June8.6× the quietest month

Top search term

citronella oil372K searches a year

Listings sell for $14.72 on average, from $6.04 to $41.99. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $14.72 that is $59K to $74K a year per listing.

Average price

$14.72under the $15 to $100 sweet spot

Price range

$6.04–$41.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

4,000–5,000

Revenue per listing a year

$59K–$74K

Returns

0.4%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #18 within Soap Making. It carries 2,576 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

4.5%

Average rank

#18in Soap Making

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

2,576per listing

Listings tracked

21

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

61 months