citronella oil
Launch itA $1.1M/yr market growing +277.5% this quarter with returns at 0.4% — clears our launch bar.
Growth
Incredible+277.5%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 601K searches
Price range
Great$6.04–$41.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.72avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,576.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, citronella oil is a $1.1M/yr Amazon United States market (601K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 72/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- $883K–$1.2M
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 12.4%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 4.5%
- Avg brand age
- 61 months
- Avg seller age
- 158 days
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
23
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
31%
- Handcraft Blends31%
- HIQILI11%
- TIKI10%
- SU JUABA8%
- EVOKE OCCU5%
- TRATAK ORGANICS5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +277.5% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.6×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Handcraft Blends Citronella Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$9.784.6★2,074 rev
HIQILI 100ML Citronella Oil for Homemade Sprays Add to Diffuser 3.38 Fl Oz
HIQILI$9.354.6★1,562 rev
SU JUABA Citronella Oil 4 Fl Oz Aromatherapy Oil for Diffuser Massage Hair & Skin Care - 118ML
SU JUABA$8.564.6★157 rev
TIKI Citronella Torch Fuel - 1 Gallon (128 oz.) Easy Pour Long-Lasting for Outdoor Torches & Table Torches with Citronella & Lemongrass Oil for Patio Garden & Backyard Use
TIKI$15.334.7★16,242 rev
EVOKE OCCU Citronella Oil for Cleaning Air Freshening Add to Spray and Diffuser - 4 Fl Oz
EVOKE OCCU$9.324.6★822 rev
Newest
by launch date
MUNUSNA Citronella Essential Oil 100ML 100% Pure and Natural Citronella Oil Premium Grade Aromatherapy Oil for Skin Care Massage Homemade Sprays Diffuser Air Freshening Candle and Soap Making
MUNUSNA$7.672,429 rev
SU JUABA Citronella Oil 4 Fl Oz Aromatherapy Oil for Diffuser Massage Hair & Skin Care - 118ML
SU JUABA$8.56157 rev
100% Pure Citronella Oil - 4 Fl Oz Citronella Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent
KUKKA essential oils$10.31138 rev
Carno Calm Organic Citronella Essential Oil 50 Ml | USDA Certified Organic Citronella Oil | for Diffuser | for Body and Skin | Steam Distilled | Therapeutic Grade | 1.7 fl oz
Carno Calm$9.424,023 rev
Handcraft Blends Citronella Essential Oil 1 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$7.252,074 rev
Trending
90-day click momentum
Cliganic Organic Citronella Essential Oil - 100% Pure Natural for Aromatherapy Diffuser | Non-GMO Verified
Cliganic$15.634.6★
Carno Calm Organic Citronella Essential Oil 50 Ml | USDA Certified Organic Citronella Oil | for Diffuser | for Body and Skin | Steam Distilled | Therapeutic Grade | 1.7 fl oz
Carno Calm$9.424.5★
MUNUSNA Citronella Essential Oil 100ML 100% Pure and Natural Citronella Oil Premium Grade Aromatherapy Oil for Skin Care Massage Homemade Sprays Diffuser Air Freshening Candle and Soap Making
MUNUSNA$7.674.4★
Hyoola Citronella Lamp Oil Torch Oil 1 Gallon Smokeless Insect and Mosquito Repellent Scented Paraffin Fluid for Indoor and Outdoor Lantern Use and Oil Candle
Hyoola$38.104.5★
SU JUABA Citronella Oil 4 Fl Oz Aromatherapy Oil for Diffuser Massage Hair & Skin Care - 118ML
SU JUABA$8.564.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice strong fragrance”
“Very effective at keeping insects”
“Excellent product”
“As Described”
“Good value for money”
“High potency”
“Easy to use”
“Works well”
“This oil held up for every one of my uses”
“This is safe enough to use on skin”
What buyers complain about
“Bad smell”
“Don't use for mosquitoes”
“The bottle leaked”
“It Burns”
“Just ok. Doesnt completely repel and smokes a lot.”
“I am a fool for spending thirty six bucks on this”
“I hate hate hate these safety caps that are impossible to open”
“THIS PRODUCT IS NOT SUITABLE FOR INDOOR USE AND IS NOT SOOTLESS”
“oil lost its potency”
“Thick black smoke”
Top return reasons
Common questions
- Is citronella oil profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +277.5%. Flapen's verdict: Launch it (72/100).
- How competitive is the citronella oil niche?
- 18 brands and 23 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in citronella oil?
- Top complaints mined from reviews: Smell, Pest/Insect Control, Leak-Proof. The return rate is 0.4%.
- When does demand for citronella oil peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.6× the quietest.
- What does it cost to enter the citronella oil niche?
- Listings span $6.04–$41.99; the average listing price is $14.72 (sweet spot $15–$100). The average incumbent carries 2,576 reviews — the moat a new listing must climb.
Related niches in Arts, Crafts & Sewing
- 72star stencilWorth a look
- 72face paintLaunch it
- 713d beaded animal kitWorth a look
- 71foton pearled candleLaunch it
- 71pony beadsLaunch it
- 69decal removerWorth a look