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Candy Lei

Pass

Candy Lei scores 76 out of 100, a Pass. Shoppers spend an estimated $231K a year here, search demand grew +841.4% this quarter, and an estimated 0.5% of orders come back.

Flapen Score
76
76 / 100
Top 1% of 4,656 Arts, Crafts & Sewing niches · +30 vs the category median of 46
Market size
$231K/yr402K searches / yr
90-day growth
+841.4%search demand this quarter
Competition
24%top-5 click share · 59 brands · 73 sellers

Flapen Score

Candy Lei against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Candy Lei is stronger. Inside it, weaker.

76Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candy Lei market on Amazon at a glance

Shoppers on Amazon United States searched for Candy Lei 402K times last year and spent an estimated $231K. The top 5 brands take 29% of clicks. Demand peaks in May–Jun. Flapen scores it 76 out of 100, a Pass.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +841.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $231K a year.

Searches, last 12 months
402K
Growth, 90 days vs prior 90
+841.4%
Conversion, latest week
4.0%
Market size, estimated
$231Ka year
Peak month
May44.6× the quietest month
Top search term
candy lei tubing73K searches a year

02 · Price

A sale here is worth $14.54.

Listings sell for $14.54 on average, from $6.07 to $32.89. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $14.54 that is $1K to $4K a year per listing.

Average price
$14.54under the $15 to $100 sweet spot
Price range
$6.07–$32.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #1,587 within Trim & Embellishments. It carries 252 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#1,587in Trim & Embellishments
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
252per listing
Listings tracked
94

04 · Newcomers

0 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Candy Lei products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

59 falling

Sellers

73

Top-5 brand share

29%

Top 20: 68%

Top-5 click share

24%

Top 20: 51%

Open market

67%

  • Brand 18%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Candy Lei search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 44.6×

Search terms

Top Candy Lei search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candy lei tubing73K/yr
  • candy lei66K/yr
  • candy leis for graduation55K/yr
  • lei making kit40K/yr
  • candy lei making kit23K/yr
  • graduation candy lei16K/yr
  • graduation lei kit16K/yr
  • lei making supplies21K/yr
  • candy leis17K/yr
  • poly tubing for candy leis13K/yr

Reviews and returns

What reviews say buyers love and hate about Candy Lei

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”
22%of negative reviews mention “Size-Overall”
0.5%of orders come back
“To short”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Candy Lei questions

Answered from the same tracked data.