candy lei
Worth a lookShows demand growing +841.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+841.4%90-day search growth — must beat 0% to launch
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Review moat
Great251.8avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.54avg listing price — sweet spot $15–$100
Price range
Good$6.07–$32.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$231K$231K/yr · 402K searches
According to Flapen's Amazon United States niche tracking, candy lei is a $231K/yr Amazon United States market (402K searches/yr). The top 5 brands hold 29% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 76/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
candy lei market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $145K–$182K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #1,587
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 2.7%
- Avg brand age
- 32 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
59 falling
Sellers
73
Top-5 brand share
29%
Top 20: 68%
Top-5 click share
24%
Top 20: 51%
Open market
67%
- Jansun8%
- Teling6%
- Glenmal5%
- Unittype5%
- Asekonc4%
- Lyrow4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +841.4% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 44.6×
Top candy lei search terms
- candy lei tubing73K/yr
- candy lei66K/yr
- candy leis for graduation55K/yr
- lei making kit40K/yr
- candy lei making kit23K/yr
- graduation candy lei16K/yr
- graduation lei kit16K/yr
- lei making supplies21K/yr
- candy leis17K/yr
- poly tubing for candy leis13K/yr
Top candy lei products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jansun 2 Inch x 164 ft Poly Tubing Clear Graduation Candy Lei Tubing & 6 Rolls Ribbons Candy Lei Making Kit for Graduation Party Supplies
Jansun$16.014.6★54 rev
Glenmal 2026 Graduation Candy Lei Tubing Making Kit 2 x 330ft Plastic Lei Bags for Party Poly Tubing 3 Rolls Ribbon Graduation Bags for Party Crafts Supplies Accessories(Classic)
Glenmal$20.934.5★111 rev
Lyrow Blue White Gold 50 2026 Graduation Lei Double Braided Strands Graduation Ribbon Leis with 4 Satin Flowers Congrats Graduates Money Leis Class of 2026 Gift for Men Women
Lyrow$24.144.6★231 rev
Rodudu 2 Inch Candy Lei Making Kit 328 Ft Graduation DIY Hawaiian Lei Bags with 3 Colors Ribbon for Party Supplies
Rodudu$16.104.7★49 rev
Candy Leis for Graduation 2026 Candy Leis Tubing Making Ket Graduation Lei Accessories Ribbon Grad Stickers DIY Grad Candy Bag for Grad Party Favor
Asekonc$9.274.3★29 rev
Newest
by launch date
2 Inch x 328 ft Candy Lei Kit Graduation Candy Lei Tubing Clear Poly Tubing Includes 8 Ribbon and 48 Card Graduation Candy Necklace 2026
Draupnir$15.2913 rev
Funnlot Candy Leis for Graduation 2026 - Graduation Leis 2026 Candy Lei Tubing Graduations Lei Accessories Candies Lei Making Kit Supplies with Ribbon DIY Leis Kindergarten Graduate Party Gift
Funnlot$9.4835 rev
JUNEBRUSHS 33 Pcs Graduation Candy Lei Making Kit 12 Pcs Candy Lei Tubing Bags with Ribbons 20 Pcs Hawaiian Artificial Plumeria Flowers for Congrats Grad Class of 2025 Graduation Party Supplies
JUNEBRUSHS$9.8615 rev
QZV Candy Lei Tubing 2 Inch X 328 FT Graduation Candy Lei Making Kit with 5 Rolls Ribbon Clear Lei Making Supplies Poly Tubing Roll for DIY Graduation Wreaths Packing Snacks
QZV$17.9428 rev
Candy Leis for Graduation 2026 Candy Leis Tubing Making Ket Graduation Lei Accessories Ribbon Grad Stickers DIY Grad Candy Bag for Grad Party Favor
Asekonc$9.2729 rev
Trending
90-day click momentum2 Inch x 328 ft Candy Lei Kit Graduation Candy Lei Tubing Clear Poly Tubing Includes 8 Ribbon and 48 Card Graduation Candy Necklace 2026
Draupnir$15.294.5★
Unittype 6 Sets 2026 Graduation Candy Lei Making Kit DIY Lei Netting Tubing Include 5 ft Mesh Bag 3 Rolls of 98 ft Ribbon 216 Pcs Flower Pieces for Grad Party Supplies(Blue Silver Gray Black)
Unittype$18.064.3★
Funnlot Candy Leis for Graduation 2026 - Graduation Leis 2026 Candy Lei Tubing Graduations Lei Accessories Candies Lei Making Kit Supplies with Ribbon DIY Leis Kindergarten Graduate Party Gift
Funnlot$9.484.0★
Berlune Candy Lei Making Kit for Graduation Party Favor Include 2 in x 1000 ft Poly Tubing 3 Rolls Curling Gift Ribbon 300 Yd/ 900 ft and Scissor for Hawaii Tropical Wedding DIY(Black Green Blue)
Berlune$27.154.1★
LUYI 18 Pcs 2026 Graduation Lei Making Kit Graduation Necklace Candy Leis Class of 2026 Double Layer Ribbon Money Lei Accessories with Bracelet & Honor Cord for DIY Graduate Gifts Women Men(Red Black)
LUYI$14.244.4★
What buyers say about candy lei
What buyers praise and complain about, mined from review topics.What buyers love
“Easy and convenient”
“Great assortment and variety”
“Great value”
“Colors were very vibrant”
“Good size”
“As advertised”
“Nice sturdy material”
“Colorful and Fun”
“easy to assemble”
“Tubing is sturdy and durable”
What buyers complain about
“To short”
“The instructions were not the greatest”
“Quality Control Issues”
“Just dont expect anything high quality or long lasting”
“Just cheap materials”
“Plastic too thick”
“Not like pictured”
“This is impossible to use”
“Lil over priced”
“And the flowers were very brittle to the touch”
Top return reasons
Common questions
- Is candy lei profitable to sell on Amazon United States?
- The niche generates $231K/yr across 94 tracked products. 0 of 25 products launched in the last 360 days are still selling. 90-day search growth is +841.4%. Flapen's verdict: Worth a look (76/100).
- How competitive is the candy lei niche?
- 59 brands and 73 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 29% of demand.
- What do buyers complain about in candy lei?
- Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 0.5%.
- When does demand for candy lei peak?
- Demand peaks in May–Jun; the busiest month runs 44.6× the quietest.
- What does it cost to enter the candy lei niche?
- Listings span $6.07–$32.89; the average listing price is $14.54 (sweet spot $15–$100). The average incumbent carries 252 reviews — the moat a new listing must climb.