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55

cat paint by number

Worth a look

Shows no brand lock-in (top 5 brands take 39% of clicks), but a small market ($47K/yr) keeps it on the watch list.

Market size 12Growth 15Conversion 27Competition 91Returns 82Price range 59Avg price 52Brand share 95Review moat 89Quality gap 67

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Competition

Great24%

top-5 click share — an open shelf

Review moat

Great226.99

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.7%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$4.80–$29.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.29

avg listing price — sweet spot $15–$100

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-20.9%

90-day search growth — must beat 0% to launch

Market size

Bad$47K

$47K/yr · 177K searches

According to Flapen's Amazon United States niche tracking, cat paint by number is a $47K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

cat paint by number market data

Units sold / yr
5K–6K
avg 0–100/product
Revenue / yr
$61K–$74K
units × avg price
Conversion rate
2.2%
Avg BSR
#189
Page quality
0%
Prime
100%
Sponsored
97%
Out of stock
11.6%
Avg brand age
14 months
Avg seller age
236 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

53 falling

Sellers

56

Top-5 brand share

39%

Top 20: 80%

Top-5 click share

24%

Top 20: 55%

Open market

55%

  • Canrichshop10%
  • GEMFAMILY10%
  • Okarina7%
  • Clendo7%
  • TCDZMYGS6%
  • obterie6%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -20.9% search growth over the last 90 days.
7K5KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Top cat paint by number search terms

  • cat paint by number43K/yr
  • paint by numbers cat24K/yr
  • cat paint by numbers kit for adults22K/yr
  • paint by number cat20K/yr
  • paint by numbers kit for adults cat16K/yr
  • paint by number cats12K/yr
  • paint by numbers kit for adults cats12K/yr
  • black cat paint by number12K/yr
  • paint by numbers cats10K/yr
  • cat paint by numbers7K/yr
All search terms

Top cat paint by number products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$9464%$2K6%$3K8%$4K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about cat paint by number

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience22%

“Fun and Easy”

Paint Quality12%

“Paint was decent”

Quality-Overall9%

“Turned out beautiful”

Color9%

“The colors are beautiful”

Value For Money8%

“Worth it”

Ease Of Use6%

“Easy”

Advertised Vs Actual Product5%

“Looks just like the images”

Design-Overall4%

“I really love the cat design”

Gifting Purpose3%

“This was a gift”

Size-Overall1%

“Good size”

What buyers complain about

Paint Quality26%

“hard to paint”

Color15%

“the colors were off”

Size-Overall9%

“with slightly larger numbers”

Quality-Overall8%

“Brushes are a poor quality”

Advertised Vs Actual Product4%

“Description incorrect”

Ease Of Use3%

“Not useable”

Thickness3%

“too thin”

Frame Quality2%

“No frame”

Print Quality2%

“would not cover the numbers printed on the canvas requiring multiple coats”

Fun/Entertainment Experience2%

“it was honestly a little boring compared to others”

Top return reasons

Paint Quality26%
Frame Quality17%
Advertised Vs Actual Product15%
Size-Overall14%
Material Quality6%
Value For Money3%
Quality-Overall2%
Color2%
Print Quality2%
Stretchability/Expandability/Elasticity2%

Common questions

Is cat paint by number profitable to sell on Amazon United States?
The niche generates $47K/yr across 90 tracked products. 1 of 58 products launched in the last 360 days are still selling. 90-day search growth is -20.9%. Flapen's verdict: Worth a look (55/100).
How competitive is the cat paint by number niche?
53 brands and 56 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in cat paint by number?
Top complaints mined from reviews: Paint Quality, Color, Size-Overall. The return rate is 1.7%.
When does demand for cat paint by number peak?
Demand peaks in Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the cat paint by number niche?
Listings span $4.80–$29.55; the average listing price is $12.29 (sweet spot $15–$100). The average incumbent carries 227 reviews — the moat a new listing must climb.