cat embroidery kit
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a small market ($22K/yr) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great309.14avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.15–$29.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.66avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.7%90-day search growth — must beat 0% to launch
Market size
Bad$22K$22K/yr · 84K searches
According to Flapen's Amazon United States niche tracking, cat embroidery kit is a $22K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 36% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
cat embroidery kit market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $25K–$32K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #299
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 16.8%
- Avg brand age
- 29 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
45 falling
Sellers
51
Top-5 brand share
36%
Top 20: 79%
Top-5 click share
25%
Top 20: 60%
Open market
59%
- Louise Maelys9%
- Nuberlic8%
- Zhenqing7%
- ERKOON6%
- BEUNITONE6%
- ZWZRAFT5%
Demand
Weekly Amazon search volume, last 23 weeks — -19.7% search growth over the last 90 days.Top cat embroidery kit search terms
- cat embroidery kit27K/yr
- cat cross stitch kits19K/yr
- cat cross stitch11K/yr
- embroidery kit cat14K/yr
- cross stitch kits cats7K/yr
- cat embroidery5K/yr
Top cat embroidery kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ERKOON 4 Sets Embroidery Kit for Beginners Hummingbird and Flower Cross Stitch Set for Include Embroidery Cloth Hoops Threads for Craft Lover Hand Stitch (Cat)
ERKOON$18.424.6★318 rev
BEUNITONE 4 Set Embroidery Kit for Beginners Cat and Butterfly Pre-Stamped Pattern Needlepoint Kits for Adults with Hoop and Instruction Cute Hand Embroidery Patterns for Cloth and Home Decor
BEUNITONE$17.854.0★64 rev
Embroidery Kit for Beginners 4 Sets Cat Embroidery Kits Needle Point Kits for Adults Beginner with Full Package Embroidery Supplies Detailed Easy-to-Follow Instructions Gift for DIY Lovers
ZWZRAFT$16.824.6★171 rev
JOZYSH Blue Flower Cat and Butterfly Stamped Pattern Embroidery Kit for Beginners Adults Includes Cloth Hoop Color Threads Needles and Instruction Lover Hand Stitch with Embroidery Skill Techniques
JOZYSH$10.993.2★3 rev
Crafmanoe Cat Embroidery Kits for Beginners Adults Flowers Embroidery Starter Kits Counted Cross Stitch Kits for Beginners Adults Hobbies Set for Women Embroidery Hoops Thread and Video Tutorial
Crafmanoe$7.034.6★174 rev
Newest
by launch date
Peonfly Cat Embroidery Kit for Beginners 4 Pack Stamped Embroidery Starter Kit with 4 Hoops 9 Stitch Types Practice Sampler Animal Floral Wall Hanging Decor Mothers Day Birthday Gift (Box 4pcs)
Peonfly$24.0823 rev
Zhenqing Gray Cat Embroidery Kit for Beginners Pre-Printed 29x29cm Cotton Fabric with 20cm Hoop Cute Striped Cat in Floral Wreath Design (C0245)
Zhenqing$8.873 rev
Black Cat Cross Stitch Kits For Beginner Flowers Stamped Cross Stitch Kits Crafts For Adults with Wooden Framed Embroidery Kit For Beginners Partial 11CT Cross Stitch For Kids Home Decor 7.9x7.9inch
VIGEGU$11.6667 rev
JOZYSH Blue Flower Cat and Butterfly Stamped Pattern Embroidery Kit for Beginners Adults Includes Cloth Hoop Color Threads Needles and Instruction Lover Hand Stitch with Embroidery Skill Techniques
JOZYSH$10.993 rev
BEUNITONE 4 Set Embroidery Kit for Beginners Cat and Butterfly Pre-Stamped Pattern Needlepoint Kits for Adults with Hoop and Instruction Cute Hand Embroidery Patterns for Cloth and Home Decor
BEUNITONE$17.8564 rev
Trending
90-day click momentumZhenqing Gray Cat Embroidery Kit for Beginners Pre-Printed 29x29cm Cotton Fabric with 20cm Hoop Cute Striped Cat in Floral Wreath Design (C0245)
Zhenqing$8.873.4★
Peonfly Cat Embroidery Kit for Beginners 4 Pack Stamped Embroidery Starter Kit with 4 Hoops 9 Stitch Types Practice Sampler Animal Floral Wall Hanging Decor Mothers Day Birthday Gift (Box 4pcs)
Peonfly$24.084.8★
JOZYSH Blue Flower Cat and Butterfly Stamped Pattern Embroidery Kit for Beginners Adults Includes Cloth Hoop Color Threads Needles and Instruction Lover Hand Stitch with Embroidery Skill Techniques
JOZYSH$10.993.2★
Black Cat Cross Stitch Kits For Beginner Flowers Stamped Cross Stitch Kits Crafts For Adults with Wooden Framed Embroidery Kit For Beginners Partial 11CT Cross Stitch For Kids Home Decor 7.9x7.9inch
VIGEGU$11.664.5★
Zhenqing 3-Piece Black Cat Cross Stitch Kit for Beginners - Complete Set with Pre-Printed 11CT 24x24cm Fabric Hoop Threads & Tools (3 Adorable Cat Designs)(70403)
Zhenqing$12.254.4★
What buyers say about cat embroidery kit
What buyers praise and complain about, mined from review topics.What buyers love
“This has been a really fun project”
“easy to use”
“The instructions are easy to follow”
“Great quality”
“The designs were so cute”
“colors were cute”
“Well received gift”
“Enjoyable and Fast to Stitch”
“Good value for what you get”
“The included materials feel suitable for beginner use”
What buyers complain about
“Lousy instructions”
“Colors will bleed”
“Not cross stitch”
“It's a smaller canvas”
“But beginning embroiderers are going to be taken in by something that looks cute and appealing and be left with a frustrating kit with bad instructions that, even if they turn to other sources for how to make the stitches, isn't going to look like what they paid for”
“none of the four designs provided enough floss for the entire design”
“Pattern and instructions do not have the same colors on them, its very hard to see what color thread to use”
“The hoop is not the best quality”
“not easy”
“The colors are not as distinctive from each other on the canvas itself”
Top return reasons
Common questions
- Is cat embroidery kit profitable to sell on Amazon United States?
- The niche generates $22K/yr across 74 tracked products. 0 of 33 products launched in the last 360 days are still selling. 90-day search growth is -19.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the cat embroidery kit niche?
- 45 brands and 51 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 36% of demand.
- What do buyers complain about in cat embroidery kit?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Color, Stitch/Finish/Polish. The return rate is 1.5%.
- What does it cost to enter the cat embroidery kit niche?
- Listings span $5.15–$29.46; the average listing price is $12.66 (sweet spot $15–$100). The average incumbent carries 309 reviews — the moat a new listing must climb.