cat charms
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good682.29avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.79avg listing price — sweet spot $15–$100
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Price range
Okay$5.85–$18.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$39K$39K/yr · 181K searches
According to Flapen's Amazon United States niche tracking, cat charms is a $39K/yr Amazon United States market (181K searches/yr). The top 5 brands hold 60% of demand. Verdict: Skip it — 44/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
cat charms market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $29K–$39K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #2,464
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 0.0%
- Avg brand age
- 27 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
33 rising
Sellers
36
Top-5 brand share
60%
Top 20: 88%
Top-5 click share
44%
Top 20: 75%
Open market
37%
- WOCRAFT32%
- Beau's Bells15%
- stino5%
- SUNNYCLUE5%
- Nogeqi3%
- Anjulery3%
Demand
Weekly Amazon search volume, last 33 weeks — +3.4% search growth over the last 90 days.Top cat charms search terms
- cat charms77K/yr
- cat charm44K/yr
- cat charms for jewelry making38K/yr
- cat charms for bracelets22K/yr
Top cat charms products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beaus Bells 2 Extra Loud Cat & Dog Bells | Pet Tracker | Save Birds & Wildlife | Luxury Handmade Copper (Small)
Beau's Bells$16.324.6★6,412 rev
WOCRAFT 120pc Assorted Enamel Bracelet Cat Charms for Jewelry Making Crafts DIY Necklace Bracelet Keychain Crafting Charms Kit (SN815)
WOCRAFT$13.934.7★252 rev
WOCRAFT 120pcs Antique Silver Cat Charm for Jewelry Making Alloy Cat Charms for DIY Crafts (SN015)
WOCRAFT$9.984.7★594 rev
WOCRAFT 48pcs Enamel Bracelet Cat Charms for Jewelry Making Crafts DIY Necklace Bracelet Keychain Crafting Charms Kit (M768)
WOCRAFT$9.964.7★35 rev
Nogeqi 7 Pcs Cat Keychain Cute Cats Charms Kawaii Cat Key Chains Kitty Keyring Cats Accessories for Women Car Keys Purse Handbags Girls Women Gift DIY Crafts (Tail Can Wag)
Nogeqi$5.854.5★116 rev
Newest
by launch date
Anjulery 40 Pcs Acetate Cat Charms for Jewelry Making 20 Pairs 1 Inch Double Sided Pendant Supplies with Random Patterns for DIY Earrings Keychains Necklaces (Cat-G)
Anjulery$14.95163 rev
Giegxin 40 Pcs Cat Resin Charm Adorable Little Cat Miniature Figures Animal Flatback Cabochon Accessories Cute Embellishments Bulk for Jewelry Cellphone Case Scrapbooking Headband DIY Craft Making
Giegxin$12.77166 rev
Nogeqi 7 Pcs Cat Keychain Cute Cats Charms Kawaii Cat Key Chains Kitty Keyring Cats Accessories for Women Car Keys Purse Handbags Girls Women Gift DIY Crafts (Tail Can Wag)
Nogeqi$5.85116 rev
MEDIHOOL 42Pcs Antique Silver Cat Charms Kitty Pendants Vintage Kitten Charms DIY Craft Supplies Assorted Cat Pendants Gift for DIY Keychain Jewelry Making
MEDIHOOL$5.9612 rev
Boranran 50pcs Cat Face Glass Pendant Charms Multicolor Animal Drops (13x15mm)
Boranran$9.4061 rev
Trending
90-day click momentumAnjulery 40 Pcs Acetate Cat Charms for Jewelry Making 20 Pairs 1 Inch Double Sided Pendant Supplies with Random Patterns for DIY Earrings Keychains Necklaces (Cat-G)
Anjulery$14.954.8★
Beaus Bells 2 Extra Loud Cat & Dog Bells | Pet Tracker | Save Birds & Wildlife | Luxury Handmade Copper (Small)
Beau's Bells$16.324.6★
COGCHARGER Enamel Cat Charms for Jewelry Making 40Pcs
COGCHARGER$9.904.8★
Boranran 50pcs Cat Face Glass Pendant Charms Multicolor Animal Drops (13x15mm)
Boranran$9.404.6★
Giegxin 40 Pcs Cat Resin Charm Adorable Little Cat Miniature Figures Animal Flatback Cabochon Accessories Cute Embellishments Bulk for Jewelry Cellphone Case Scrapbooking Headband DIY Craft Making
Giegxin$12.774.6★
What buyers say about cat charms
What buyers praise and complain about, mined from review topics.What buyers love
“they are beautifully made”
“Well worth it”
“Perfect fit”
“Super cute, super soft and the clasp end is a heart”
“As described”
“Very cute keychains”
“Beautiful Colors”
“Super cute design”
“Super cute and durable”
“Sturdy and so cute”
What buyers complain about
“broke immediately”
“Cheap”
“They are small”
“It just looks like a black blob”
“The other bells didnt work”
“I don't appreciate the description nor photos showing these charms”
“Do not buy this product if you are looking for a key chain”
“tugged really hard”
“I can see why the price is so cheap”
“the weight is off”
Top return reasons
Common questions
- Is cat charms profitable to sell on Amazon United States?
- The niche generates $39K/yr across 45 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the cat charms niche?
- 33 brands and 36 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in cat charms?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.5%.
- What does it cost to enter the cat charms niche?
- Listings span $5.85–$18.54; the average listing price is $9.79 (sweet spot $15–$100). The average incumbent carries 682 reviews — the moat a new listing must climb.