Cat Charms
FailShoppers spend an estimated $36K a year here, so Cat Charms is a Fail.
- Flapen Score
- 45 / 100Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 4645
- Market size
- $36K/yr179K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 35%top-5 click share · 39 brands · 42 sellers
Flapen Score
Cat Charms against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Cat Charms is stronger. Inside it, weaker.
Market
The Cat Charms market on Amazon at a glance
Shoppers on Amazon United States searched for Cat Charms 179K times last year and spent an estimated $36K. The top 5 brands take 53% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $36Ka year
- Top search term
- cat charms76K searches a year
02 · Price
A sale here is worth $9.93.
Listings sell for $9.93 on average, from $5.87 to $18.59. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $9.93 that is $0 to $993 a year per listing.
- Average price
- $9.93under the $15 to $100 sweet spot
- Price range
- $5.87–$18.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$993
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #2,538 within Charms. It carries 589 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #2,538in Charms
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 589per listing
- Listings tracked
- 57
04 · Newcomers
0 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Cat Charms products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
39 rising
Sellers
42
Top-5 brand share
53%
Top 20: 84%
Top-5 click share
35%
Top 20: 67%
Open market
44%
- Brand 132%
- Brand 29%
- Brand 35%
- Brand 44%
- Brand 53%
- Brand 63%
Demand
Cat Charms search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6× · 9 of 12 months tracked
Search terms
Top Cat Charms search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat charms76K/yr
- cat charm44K/yr
- cat charms for jewelry making37K/yr
- cat charms for bracelets22K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Charms
We read the reviews and the return reasons for every product selling here.
“broke easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Charms questions
Answered from the same tracked data.